Lars Asmussen
Associate Director Sales
Berlin
Summary
Energetic, result-driven Sales Leader with 15 years experience in B2B sales and marketing. Enthusiastic about building and developing high performing sales teams, and passionate about SAAS and Fleet Management technologies. I believe that businesses are most successful when both customers and employees have a great experience.
Overview
15
15
years of professional experience
1
1
Language
Work History
Associate Director Sales
Verizon Connect
03.2023 - Current
- Managed team of 2 Team Leads and 13 Account Sales Managers in Germany and Poland
- Created and managed numerous account growth initiatives and local go to market strategies
- Responsible for add-on sales (1.8 m ARR) and upsell (0.4 m ARR)
Managing Partner Sales
Verizon Connect
01.2020 - 02.2023
- Managed teams of 15 BDR and 5 Closers
- Managed creation of large SMB (200+ vehicles) sales team
- Revenue growth of 40% in the first year, to 3.6 m ARR
Manager Customer Success - Central Europe
Verizon Connect
08.2018 - 12.2019
- Hired and managed a team of 10 customer success managers
- Managed commercial customer migration from legacy platforms to Verizon Connect Reveal
- Responsible for retention (5.5 m ARR) and add-on growth (1.1 m annually)
- Grew retention by 18% and growth by 30%
Head of Customer Success Europe
Management Events GmbH
10.2017 - 08.2018
- Build and led team of 24 Customer Success Managers in nine countries
- Owned customer experience business process design (retention pricing model, employee compensation structure, customer support outsourcing project)
- Responsible for renewals (16 m), upsell (3.8 m) and additional services sales (0.8 m)
Regional Customer Success Manager
Management Events GmbH
09.2016 - 10.2017
- Managed 12 direct reports, grew team by 50%
- Created and implemented successful Customer Experience projects (Partner portal,
- Responsible for renewals (7.5 m) and upsell (1.6 m)
Customer Success Team Manager DACH
Management Events GmbH
08.2015 - 09.2016
- Account management for large accounts 150k+ €
- Managed four direct reports
- Managed international, cross-functional project teams
- Revenue growth of 38% in the first year
- Customer NPS of 68%
Managing Partner
MedWiss GmbH
02.2010 - 08.2015
- P&L responsible for conferences and meetings in Life Sciences. Key accounts: Alexion Pharmaceuticals, Medizinische Hochschule Hannover, Deutsche Gesellschaft für Mikrozirkulation)
- Event budgets up to 450k €
- Led team of 4, project-teams of 30+
- Coordination of academic consultants
- Acquired and managed customers, sponsors and partners, key account management
- Revenue growth from 400k € to 1.6 M annually
Education
Master of Business Administration (MBA) - Transatlantic Management
Berlin School of Economics And Law
Berlin, Germany 01.2014 - 1 2015
M.A. - Communication and German Literature Studies
Freie Universität
Berlin, Germany 01.2005 - 1 2010
Skills
Leadership, hiring, coaching
SAAS Sales and Account Management
Business development and telesales
Negotiations and closing
Customer relationship management and retention
Business process design and project management
Fleet management industry knowledge
Timeline
Associate Director Sales
Verizon Connect
03.2023 - Current
Managing Partner Sales
Verizon Connect
01.2020 - 02.2023
Manager Customer Success - Central Europe
Verizon Connect
08.2018 - 12.2019
Head of Customer Success Europe
Management Events GmbH
10.2017 - 08.2018
Regional Customer Success Manager
Management Events GmbH
09.2016 - 10.2017
Customer Success Team Manager DACH
Management Events GmbH
08.2015 - 09.2016
Master of Business Administration (MBA) - Transatlantic Management
Berlin School of Economics And Law
01.2014 - 1 2015
Managing Partner
MedWiss GmbH
02.2010 - 08.2015
M.A. - Communication and German Literature Studies
Freie Universität
01.2005 - 1 2010
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