Yoga
Laura Florez
Innovation Manager | Strategic Foresight & Business Transformation
Hamburg
Summary
Results-driven and innovative professional with a strong background in strategic design, technology management, and digital transformation. Proven ability to drive innovation within complex corporate environments, leading cross-functional teams and fostering new solutions. Leveraging expertise in innovative strategies, design thinking, and foresight methodologies to develop future-proof business solutions. Passionate about integrating emerging technologies to enhance competitiveness and enable sustainable growth.
Overview
7
7
years of professional experience
8
8
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Associate Consultant
PwC Germany
04.2024 - Current
- Driving innovation and transformation projects for major clients, including Volkswagen, with a focus on supply chain optimization and technology integration
- Conducting strategic analyses to identify and implement innovation opportunities
- Leading workshop facilitation and training initiatives to support the adoption of new processes and tools
- Developing comprehensive project documentation and stakeholder presentations to ensure effective implementation of solutions
Working Student – Innovation & Strategy
Körber AG
12.2022 - 03.2024
- Conducted research on future trends in machine building and integrated systems, delivering insights that influenced corporate innovation strategies
- Provided support in the design and execution of strategic workshops, enabling teams to co-create and prototype new business solutions
- Assisted in the development of executive presentations and reports, ensuring alignment with corporate innovation goals
Innovation Manager
Konecta Group
03.2020 - 10.2021
- Developed and led an open innovation strategy, launching initiatives such as hackathons and innovation challenges that engaged over 100+ startups and tech partners
- Managed the company’s internal innovation model, driving a culture of continuous improvement and technology adoption
- Established strategic partnerships with key players in the global entrepreneurship and innovation ecosystem
- Conducted strategic market surveillance to identify and leverage emerging opportunities in digital transformation
Project Manager
Medellín City Hall
07.2018 - 12.2019
- Managed large-scale education and technological development projects, fostering collaboration between government, universities, and private sector partners
- Designed and executed a new higher education model, impacting over 1,000 students and professionals
- Led the monitoring and evaluation of project execution, ensuring KPIs and milestones were met
Education
Master of Science - Global Technology Innovation Management & Entrepreneurship
Technische Universität Hamburg (TUHH)
Hamburg, Germany 04.2021 - 01.2023
Specialist - Strategic Design and Innovation
Pontifical Bolivarian University
Medellin 01.2015 - 01.2016
Bachelor - Industrial Design
San Buenaventura University
Medellin 01.2007 - 01.2012
Skills
- Business Model Innovation
- Corporate Venturing
- Ecosystem Development
- Organizational Culture Transformation
- Disruptive Innovation
- Cross-functional Team Leadership
- Design Thinking & Agile Methodologies
- Strategic Foresight
- Stakeholder Engagement
- Change Management
- Portfolio Management
- Innovation Strategy
Certification
Senior Management Course in Trends & Innovation for Smart Cities, Universidad Externado Colombia, 2018
Interests
Drawing
Timeline
Associate Consultant
PwC Germany
04.2024 - Current
Working Student – Innovation & Strategy
Körber AG
12.2022 - 03.2024
Master of Science - Global Technology Innovation Management & Entrepreneurship
Technische Universität Hamburg (TUHH)
04.2021 - 01.2023
Innovation Manager
Konecta Group
03.2020 - 10.2021
Project Manager
Medellín City Hall
07.2018 - 12.2019
Specialist - Strategic Design and Innovation
Pontifical Bolivarian University
01.2015 - 01.2016
Bachelor - Industrial Design
San Buenaventura University
01.2007 - 01.2012
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