Lauren M. Godwin
Wilmington
Summary
Dynamic enrollment leader with extensive experience in driving student growth, optimizing recruitment strategies, and fostering cross-functional collaboration to achieve institutional goals.
Professional with deep expertise in enrollment services, prepared to lead and optimize processes. Proven track record in enhancing student engagement, streamlining administrative functions, and driving team productivity. Strong focus on collaboration, adaptability to evolving needs, and delivering measurable results. Skilled in data analysis, conflict resolution, and effective communication. Dependable and goal-oriented leader.
Overview
27
27
years of professional experience
Work History
Director of Enrollment Services
Wilmington University
New Castle, DE
12.2023 - Current
- Spearhead strategic enrollment management initiatives, driving short- and long-term growth aligned with institutional objectives.
- Direct multi-campus enrollment operations, leading a team of full-time and part-time staff to optimize recruitment, onboarding, and conversion processes.
- Develop and execute data-driven outreach strategies targeting diverse and emerging markets, resulting in improved applicant engagement and enrollment yield.
- Implement technology-driven solutions, including automated communication workflows and Signal Vine platform oversight, to enhance efficiency and applicant experience.
- Partner with cross-functional units—Admissions, Transfer Services, Academic Advising, and Academic Partnerships—to ensure seamless student transitions and retention.
- Establish comprehensive training programs and performance metrics to elevate team effectiveness and customer service standards.
Adjunct Instructor
Wilmington University
New Castle, DE
09.2013 - 03.2024
- Online and face-to-face instruction in Sociology, Leadership, Social Change, Cultural Anthropology, Ethics, and Ethnic Studies.
- Course redevelopment for Cultural Anthropology.
- Trained in online and face-to-face instruction.
Director of Admissions Services
Wilmington University
New Castle, DE
08.2018 - 12.2023
- Responsible for increasing enrollment for the university.
- Ensure seamless communication between Admissions Specialists and site services staff with prospective students.
- Oversight of two-way text messaging platform for communication with prospective students.
- Create and oversee scorecards for tracking and analyzing outcomes of contacts and conversion rates.
- Direct oversight of Admissions Specialists caseloads and collaborative efforts with site staff.
- Serve as liaison between Admissions Services and Student Service areas including Admissions, Academic Advising, Registrar, Career Services, Financial Aid, Sites, and Billing.
Assistant Director of Recruiting
Wilmington University
New Castle, DE
04.2016 - 08.2018
- Oversight of all day-to-day functions for the Recruiting Department.
- Manage Recruiting Associates and oversee community college and high school recruiting.
- Oversight of data, reports, and CRM systems.
- Departmental liaison to Academic Deans and Chairs; present at faculty meetings.
- Compile data for Senior Director for bi-weekly and board reports.
- Manage partnership relationships and committee participation.
Recruiting Coordinator
Wilmington University
New Castle, DE
03.2010 - 03.2016
- Increased high school enrollment by 14% in one year and applicant pool by 40% over five years.
- Spring enrollment increased by 80% over five years.
- Oversight of 12 Recruiting team members and backup for Senior Director of Recruiting.
- Implemented university-wide Open Houses and GIFT campaigns to boost enrollment.
- Established partnerships with community colleges and managed South Jersey partner schools.
- Created training workshops and recruiting manual for department development.
Partnership Assistant
Wilmington University
New Castle, DE
10.2008 - 02.2010
- Supported military outreach initiatives and education fairs to promote online programs.
- Researched military education policies and competitor programs.
- Collaborated on task force projects related to military education and economic impacts.
Account Executive
Access Group, Inc.
Wilmington, DE
03.2006 - 11.2007
- Managed client accounts and served as primary liaison for graduate universities.
- Executed regional sales planning and identified new business opportunities.
- Oversaw quality control and participated in system testing for new loan products.
Senior Admissions Counselor
Goldey-Beacom College
Wilmington, DE
01.2001 - 03.2006
- Led student recruitment and admissions operations, including marketing strategies.
- Supervised Student Ambassadors and coordinated Open Houses and travel schedules.
- Provided financial aid counseling and evaluated applications for enrollment.
Administrative/Project Assistant
Delaware River & Bay Authority
New Castle, DE
01.1999 - 01.2001
- Supported CIO and Director of Business Development with project coordination and communications.
- Organized events and managed public relations during major conventions.
- Prepared newsletters and processed invoices for executive office.
Education
Master of Science - Social and Behavioral Sciences - Administration of Human Services
Wilmington University
New Castle, DE01-2013
Bachelor of Arts - Sociology & Anthropology/Concentration in Archaeology
Elizabethtown College
Elizabethtown, PA01-1998
Skills
- Enrollment Management
- Strategic Planning
- CRM Systems
- Data Analysis
- Student Recruitment
- Leadership
- Communication
- Training & Development
- Technology Integration
- Customer Service Excellence
- Student counseling
- Compliance monitoring
- Team management
Accomplishments
Award recipient, Women We Admire, 2025, for top 50 women leaders in Delaware.
Rising Star award recipient, 2018, DAWN
Affiliations
- DAWN (Delaware Ace for Women’s Network)
- Member of Tau Upsilon Alpha Service & Honor Society (TUA)
- Serve on various Wilmington University Committees: Middle States, New Student Enrollment, College of Business Advisory Committee, Strategic Planning, Scholarship Events
- Completed Wilmington University Leadership Institute, 2013
- Completed MANAGE and LEAD Training through Human Resources
Timeline
Director of Enrollment Services
Wilmington University
12.2023 - Current
Director of Admissions Services
Wilmington University
08.2018 - 12.2023
Assistant Director of Recruiting
Wilmington University
04.2016 - 08.2018
Adjunct Instructor
Wilmington University
09.2013 - 03.2024
Recruiting Coordinator
Wilmington University
03.2010 - 03.2016
Partnership Assistant
Wilmington University
10.2008 - 02.2010
Account Executive
Access Group, Inc.
03.2006 - 11.2007
Senior Admissions Counselor
Goldey-Beacom College
01.2001 - 03.2006
Administrative/Project Assistant
Delaware River & Bay Authority
01.1999 - 01.2001
Bachelor of Arts - Sociology & Anthropology/Concentration in Archaeology
Elizabethtown College
Master of Science - Social and Behavioral Sciences - Administration of Human Services
Wilmington University
Recipient of Women We Admire, Top 50 women leaders in Delaware, 2025
Recognized as one of the top 50 women leaders in Delaware.