Summary
Overview
Work History
Education
Skills
Software
Timeline
Accomplishments
Recommendations
BusinessAnalyst
Lea Manthey

Lea Manthey

B2B Marketing Lead
Berlin,Germany

Summary

A millennial SaaS-marketer with international experience in driving and executing effective marketing strategies which make a difference.

I believe in radical transparency, failing fast and visibly, data-driven decision making and participatory leadership.

Overview

7
7
years of professional experience
9
9
years of post-secondary education
4
4
Languages

Work History

Director Marketing EMEA

Meltwater
Berlin, Germany
03.2022 - Current
  • Team lead to remote team of 18 fantastic marketers across EMEA
  • Increased Marketing ROI 39% YoY
  • Merger & Acquisition management

Head of Marketing EMEA North & Global Operations

Meltwater
Berlin, Germany
01.2021 - Current

Head of Marketing Operations EMEA, DACH & Benelux

Meltwater
Berlin, Germany
09.2019 - 01.2021

Head of Marketing DACH

Meltwater
Berlin, Germany
01.2019 - 09.2019

(Senior) Manager Marketing & Communications

Searchmetrics
Berlin, Germany
01.2017 - 12.2018

Junior Digital Marketing Manager

Searchmetrics
Berlin, Germany
10.2015 - 01.2017

Education

Master of Arts - Computer Linguistics & Anglophone Media Studies

Justus-Liebig-Universität
Gießen
10.2013 - 04.2015

Complementary Studies - Business Administration

Philipps-Universität
Marburg
04.2012 - 10.2014

Bachelor of Arts - English

University of Birmingham
Birmingham, UK
04.2010 - 04.2011

Bachelor of Arts - Language & Communications

Philipps-Universität
Marburg
10.2008 - 10.2012

Skills

    Achiever

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Software

Automation (Marketo, Hubspot)

Microsoft Product Suite

SEO (Searchmetrics, Hrefs)

BI Tools (Power BI, Tableau)

CRM (Salesforce, Sugar, Hubspot)

People Development

Stakeholder Alignment

Programs & Budget Planning

Timeline

Director Marketing EMEA

Meltwater
03.2022 - Current

Head of Marketing EMEA North & Global Operations

Meltwater
01.2021 - Current

Head of Marketing Operations EMEA, DACH & Benelux

Meltwater
09.2019 - 01.2021

Head of Marketing DACH

Meltwater
01.2019 - 09.2019

(Senior) Manager Marketing & Communications

Searchmetrics
01.2017 - 12.2018

Junior Digital Marketing Manager

Searchmetrics
10.2015 - 01.2017

Master of Arts - Computer Linguistics & Anglophone Media Studies

Justus-Liebig-Universität
10.2013 - 04.2015

Complementary Studies - Business Administration

Philipps-Universität
04.2012 - 10.2014

Bachelor of Arts - English

University of Birmingham
04.2010 - 04.2011

Bachelor of Arts - Language & Communications

Philipps-Universität
10.2008 - 10.2012

Accomplishments

  • Speaker OMR 2022
  • Speaker DMEXCO 2018 -2021
  • Speaker Digital Bash 2020-2021
  • Speaker Meltwater Social Summit 2021
  • Speaker Quadriga 2019

Recommendations

"Lea is one of the most creative, motivated and committed colleagues I've ever worked with. Beyond her very extensive skillset I've rarely seen anybody having so many ideas and also the motivation and competence to implement these." - Daniel Furch, VP Marketing @ProductsUp


"Lea is a gifted marketer with a desire to get things done and a natural curiosity to explore new marketing channels and technologies. (...) She always paid attention to ROI. I've seen Lea go above and beyond to ensure the success of campaigns and to give stakeholders what they need – be it a last-minute management reporting or a broken Marketo campaign that needs fixing." - Malte Landwehr, Head of SEO @Idealo


"Lea is one of the smartest marketers I've ever met. Lea is crazy fast in capturing all aspects of a challenge and provides pragmatic solutions that she can either execute herself or enable others to do so." - Bert Winterfeld, Head of Performance & Content Marketing @EQS


"Lea is one of the most technically savvy and interpersonally competent persons I have had the pleasure to work with so far. Going above and beyond for the team she has been managing, Lea always has been open to new ideas to improve the collaboration between Sales and Marketing on a regional & global level. (...) Any business leaders looking to drive Marketing effectively to grow revenue, should reach out to Lea and go see for themselves."

- Robert Glowacz, RSM @ZScaler



Lea MantheyB2B Marketing Lead