LEON FERRO
Senior Mobile Product Designer
Berlin
Summary
Mobile Product Designer with over 12 years of experience creating digital products that people enjoy using. I work well with development teams to turn ideas into practical products that work for both businesses and their users. My design skills and understanding of users help me solve complex problems with clear, straightforward solutions. I'm good at helping other designers grow and setting up ways of working that make design more effective across teams. Currently learning more about frontend development and exploring how AI can improve insurance tech products. I bring both creative thinking and technical knowledge to every project, and focus on connecting design decisions to business goals.
Overview
7
7
years of professional experience
4
4
Languages
Work History
Senior Web Product Designer / Frontend Developer
CLOUDLOBSTERS TECH INSURANCE
London
12.2024 - Current
- I've been developing comprehensive information architecture for insurance claims interfaces, optimising content hierarchy across various insurance types (luxury goods, mobile devices, home, health) to significantly reduce user confusion and decrease customer support inquiries
- By using Svelte 5, I've achieved 2-3X faster frontend rendering times compared to Angular alternatives, particularly enhancing mobile user experience even on slow connections—critical for insurance customers filing claims on-the-go
- By introducing Tailwind CSS with a token-based design system and leveraging ready components from ShadCN, I've reduced development time by 40%, slashed prototyping time to around 60%, and built responsive interfaces that simplify complex policy data while eliminating nearly 50% of error-prone CSS classes—resulting in more intuitive dashboards for both business analytics and customer claim platforms
- Currently conducting research on AI integration for insurance underwriting and claims assessment, developing a proof-of-concept that demonstrates potential to reduce assessment time and improve accuracy of risk evaluation
- Creating clear design materials and visual documentation that effectively communicate complex insurance concepts in client meetings and cross-functional team discussions
- Continuously expanding my technical skills through hands-on work with modern Svelte framework and emerging frontend technologies
Senior Mobile Product Designer
FLIP GMBH
Stuttgart
04.2024 - 09.2024
- Led the change from PWA to Flutter while keeping design consistent through translation keys and a unified design system
- Led the vision for Flip's new Home Screen from the beginning of the project
- Created handoff methods that cut down developer questions and delivered features faster
- Ran knowledge-sharing sessions with fellow designers to introduce new processes and better ways to work with developers
- Worked closely with Product Managers and Tech Leads to solve problems and deliver features when needed
- Tested prototypes with real users and applied their feedback to make the app easier to use
- Made sure interfaces were consistent across platforms through regular testing with Apptizer
- Gathered insights through user surveys, interviews, and usability testing to improve the product
- Studied what competitors were doing to help Flip stay competitive in the SaaS market
- Improved the app's language to better match the brand and make the experience better for users; established consistent tone of voice and used my multilingual skills to provide accurate translations between English, Spanish, and Italian with the Phrase translation management system
Senior Product Designer
SOFTGARDEN E-RECRUITING
Berlin
06.2021 - 03.2024
- Led the design team behind the CareerRocket app and later the JustHire app across Germany, Austria, and Switzerland, guiding CareerRocket from initial concept to a fully-to-ship product.
- Spent time with real recruiters and HR pros to map their actual workflows, then turned those insights into practical goals that fixed genuine pain points in their hiring process
- Created a simple but effective OKR system for our design team that meant anyone could step in and continue someone else's work without starting from scratch
- Pushed for and managed our team's switch from Sketch to Figma, which sped up our design work by about 30% and made collaboration with developers much smoother
- Made interactive prototypes for user testing and established research approaches that balanced user needs with business requirements, ensuring we built the right features for the right reasons
- Worked side-by-side with Flutter developers on the Applicants app, making sure we kept real users at the heart of every feature we built
Senior Product Designer
OLX AUTOS (FORMER FCG)
Berlin
08.2019 - 02.2021
- Led the design for the Fintech program launch, enabling direct loans to merchants - a major business expansion which lead to 30% increase in dealership cars buyers.
- Mentored junior designers in the Sweden office, helping them grow their skills and improve design quality
- Started a new design feedback process that improved how teams worked together and kept designs consistent
- Provided data-driven solutions by analysing user behaviour, team insights, and business requirements
- Collaborated with cross-functional teams to ensure design feasibility and alignment with business goals
- Presented design solutions and reports to customers and committees, addressing feedback and change requests
- Refined designs based on customer feedback, production requirements, and emerging design trends
- Conducted user research to validate design decisions and improve the overall customer experience
Senior Product Designer
MYTOYS (NOW OTTO)
Berlin
04.2018 - 08.2019
- Managed and led the design for three main areas: iOS and Android mobile app, checkout process, and product detail pages (PDP)
- Key milestone: Improved sales by 3% in the first launch week by redesigning the entire checkout process to make it mobile friendly
- Built and kept up the Design System used for both the website and app
- Tracked and reviewed sales data using metrics like page visits, transaction size, and link popularity
- Worked with marketing teams to bring together strategies across different sales channels
- Regularly checked in with the business team to balance what users wanted with what the company needed
- Researched e-commerce trends and what competitors were doing to find new opportunities
Education
Bachelor of Arts - Human-User Interface (HUI) Design, User Experience Research and Methodologies
GRAPHIC DESIGN AND DIGITAL INTERACTIVE ARTS
Websites
Previous Roles
Previous Roles details (2018-2011) available upon request.
Skills
Strategic Product Thinking & Leadership
- Connect business objectives to product roadmaps and guide teams from concept to delivery
- Lead cross-functional collaboration to maintain focus on what matters most to users and the business
- Break down complex problems into actionable solutions with measurable outcomes
Design Systems & Information Architecture
- Build scalable design systems that maintain consistency while supporting product growth
- Organise complex information into intuitive structures with clear navigation paths
- Create visual frameworks that effectively communicate complex ideas and product flows
User Research & Experience Design
- Develop research methodologies that deliver actionable insights for product improvements
- Translate user feedback into practical design solutions that address real needs
- Work effectively across departments to build bridges between design, development, and business teams
Professional Development
- Quickly adapt to new tools and methodologies to stay current with industry trends
- Continuously expand technical skills through hands-on project work
Technical Toolkit
- Design & Prototyping: Figma, Sketch, Illustrator, Protopie, Invision, Flinto, Marvel
- Web & Frontend: HTML/CSS/JS, Svelte 5, Tailwind CSS, WebFlow,
- AI & Development: Exploring AI applications for InsurTech, component architecture, state management
- Project Tools: Git, YouTrack, Linear, Notion, Confluence, Looker, MixPanel, Phrase
Timeline
Senior Web Product Designer / Frontend Developer
CLOUDLOBSTERS TECH INSURANCE
12.2024 - Current
Senior Mobile Product Designer
FLIP GMBH
04.2024 - 09.2024
Senior Product Designer
SOFTGARDEN E-RECRUITING
06.2021 - 03.2024
Senior Product Designer
OLX AUTOS (FORMER FCG)
08.2019 - 02.2021
Senior Product Designer
MYTOYS (NOW OTTO)
04.2018 - 08.2019
Bachelor of Arts - Human-User Interface (HUI) Design, User Experience Research and Methodologies
GRAPHIC DESIGN AND DIGITAL INTERACTIVE ARTS
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