Summary
Overview
Work History
Education
Skills
LANGUAGES
Timeline
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Leon Schlichte

Leon Schlichte

Cologne

Summary

Marketing & Business Development professional with a passion for creating engaging fan experiences and storytelling that drives measurable results. Experienced in delivering record-breaking membership growth and attendance for a Bundesliga club through innovative campaigns, content creation, and influencer marketing. Skilled at managing cross-departmental projects, from large-scale anniversary activations to high-impact digital campaigns generating multi-million audience reach. Ready to bring creativity, strategic insight, and hands-on execution to Vancouver Whitecaps FC — fully committed to relocating and contributing to the club’s success.

Overview

6
6
years of professional experience

Work History

Marketing & Business Development Manager

BORUSSIA VFL 1900 MÖNCHENGLADBACH GMBH
04.2024 - Current
  • Project-managed campaigns for ticketing and membership departments, achieving record-breaking membership growth and the highest average attendance in club history, despite challenging on-pitch results.
  • Led 125th anniversary marketing initiatives, integrating digital storytelling, fan engagement activations, and brand partnerships to strengthen community connection.
  • Designed and executed influencer collaborations and cross-platform campaigns, generating multi-million audience reach and enhancing brand visibility.
  • Coordinated cross-departmental projects ensuring strategic alignment between marketing initiatives and revenue goals.

Head of Concept GAUMENGLUT & Consultant

FOODLOVER GROUP GMBH
05.2023 - 03.2024
  • Developed marketing strategies for various brands, focusing on online presence and social media
  • Led performance marketing campaigns, resulting in measurable growth and revenue for the brand

Founder & Head of Concept

GAUMENGLUT - HIGH-END SUSHI DELIVERY SERVICE
04.2021 - 05.2023
  • Founded and led the operational activities of the high-end sushi delivery service
  • Developed and executed a comprehensive branding strategy, including the design of the company's website and social media presence
  • Built a reliable delivery network and secured strategic partnerships
  • Acquired brand ambassadors and influencers, expanding brand reach and enhancing customer engagement

Founder & Content Creator

GEDANKENGLUT - SOCIAL MEDIA AGENCY
03.2019 - 12.2021
  • Managed social media presence and campaigns for clients in gastronomy, furniture industry, and dental practices.
  • Acquired brand ambassadors and influencers, leading to increased client engagement

Education

IB Diploma -

Bonn International School
05-2014

Skills

  • Fan Engagement & Membership Growth
  • Ticketing Campaign Strategy
  • Content Marketing & Storytelling
  • Influencer & Partnership Activation
  • Campaign Performance Analysis
  • Cross-Functional Project Management
  • Digital & Social Media Marketing
  • Brand Positioning & Visibility

LANGUAGES

German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Spanish
Elementary (A2)

Timeline

Marketing & Business Development Manager

BORUSSIA VFL 1900 MÖNCHENGLADBACH GMBH
04.2024 - Current

Head of Concept GAUMENGLUT & Consultant

FOODLOVER GROUP GMBH
05.2023 - 03.2024

Founder & Head of Concept

GAUMENGLUT - HIGH-END SUSHI DELIVERY SERVICE
04.2021 - 05.2023

Founder & Content Creator

GEDANKENGLUT - SOCIAL MEDIA AGENCY
03.2019 - 12.2021

IB Diploma -

Bonn International School

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Leon Schlichte