Leonie Rüdiger
Erkelenz
Summary
I am a passionate problem solver and feel comfortable in situations that allow me to take responsibility for a strategic project aimed at growth and long-term development. As a global key account manager, I have the necessary expertise in partner management, business development, marketing and campaign management to successfully execute projects. Enthusiastic team player with excellent communication skills.
Overview
5
5
years of professional experience
Work History
GLOBAL KEY-ACCOUNT MANAGER
Blackhawk Network GmbH
07.2021 - Current
- Several years of experience in the global management of major international customers such as Netflix, Sony, Meta, Spotify with experience in managing strategic projects in the B2B and B2C sector and negotiating new business opportunities
- Successful negotiations and implementation of major projects with budget responsibility of up to EUR 5 million and responsibility for total annual sales of over EUR 100 million
- Preparation of global risk analyses and presentation of corresponding preventive measures
- Analyzed account performance data to identify areas of improvement and implement corrective actions accordingly.
- Contract negotiations and acquisition with new and existing customers
- Expanded company reach into new markets through strategic targeting of potential global key accounts in various industries.
- Contributed to overall business growth by identifying new revenue streams and opportunities for expansion within the global key account portfolio.
- Coordinated efforts between sales, marketing, finance, and operations departments to develop integrated approaches that drove results for global key accounts.
- Representing Blackhawk's interests through proactive engagement at summits, trade fairs, conferences, etc. throughout Europe
ACCOUNT EXECUTIVE
YouGov Deutschland GmbH
08.2020 - 06.2021
- Management and consulting of national & international key accounts for sales growth and customer retention, e.g. Zalando, Allianz & Publicis Media
- Successful negotiations on major projects with sales responsibility of up to 1 million euros and experience in budget management
- Qualified leads, built relationships and executed sales strategies to drive new business.
- Development and implementation of sales strategies to acquire new customers
- Carrying out market analyses and monitoring the competition to identify potential
- Negotiating contracts and offers with customers to maximise company sales
- Monitoring and managing projects to realise customer requirements on time
SALES ASSISTANT
YouGov Deutschland GmbH
07.2019 - 07.2020
- Supporting key accounts and building long-term business relationships
- Developing and implementing customised solutions to increase sales
- Carrying out market analyses and identifying new business potential
- Successfully negotiating price and contract terms with key accounts
Education
MARKETING & DIGITAL MEDIA -
FOM Hochschule Für Ökonomie & Management
01.2022
Skills
- Key Account Management
- Data-driven decision-making
- Sales Lifecycle Management
- Problem-Solving
- Teamwork and Collaboration
- Flexible and Adaptable
- Organization and Time Management
- Decision-Making
- Verbal Communication
Websites
Accomplishments
- Revenue Increase of Established Customers: Through targeted strategies and a deep understanding of customer needs, I succeeded in more than doubling the revenue from established customers within one year.
- Achieving Personal Goals: With a clear focus on goal achievement and a proactive approach, I achieved an impressive total goal attainment of 160% last year.
- Successful Market Launch and Onboarding of New Countries: Introduction of several brands, significantly contributing to the expansion of the product portfolio and increasing market presence. These launches were strategically planned and implemented by me to optimally meet market needs and open up new revenue streams.
Languages
German
Bilingual or Proficient (C2)
English
Advanced (C1)
Timeline
GLOBAL KEY-ACCOUNT MANAGER
Blackhawk Network GmbH
07.2021 - Current
ACCOUNT EXECUTIVE
YouGov Deutschland GmbH
08.2020 - 06.2021
SALES ASSISTANT
YouGov Deutschland GmbH
07.2019 - 07.2020
MARKETING & DIGITAL MEDIA -
FOM Hochschule Für Ökonomie & Management
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