Leyla Abishova

• Developing financial products and strategies to drive positive environmental and social impact
• Collaborating with internal teams to integrate sustainability consideration into financial products and services
• Coordinating planning and execution of the sustainable finance initiatives for Italy
• Analyzing financial data to determine the company's future needs and long-term strategies, conducting gap analyses for third parties against ESG regulatory requirements, good practice, and peers to provide recommendations
• Assisting in preparing all financial reporting requirements, support formal auditing with external audit firms by preparing necessary materials and documentation
• Improving overall efficiency within the finance department.

• Engaging in professional networking to maintain strong relationships with external media professionals to drive partnerships and effective dissemination of mass communications
• Developing and maintaining relationships with key ESG & Climate industry organizations
• Designing print collateral materials and coordinated branding across multiple communications channels
• Managing email marketing encompassing content development
• Improving team efficiency via training in sales, marketing and promotions, delivering comprehensive market research reports that guided executive decision-making processes
• Coordinating cross-functional teams to successfully execute product launches and promotional events
• Conducting market research to identify emerging trends, informing future marketing strategies via utilizing data analytics tools to identify trends and fine-tune marketing strategies for optimal outcomes.

• Developing PR campaigns and media relations strategies, editing and updating promotional material and publications (brochures, videos, social media posts etc.)
• Preparing and distributing press releases
• Organizing PR events, open days, press conferences and serve as the company's spokesperson
• Developing and executing marketing strategy and campaigns to support ESG factors and climate growth objectives in Azerbaijan
• Tracking media coverage and follow industry trends, prepare and submit PR reports, manage PR conflict issues
• Designing visually appealing marketing materials that effectively communicated key messages to target audiences.
• Improving overall brand positioning in the marketplace by refining messaging strategy across all communication channels.
• Planning memorable corporate events that fostered team-building opportunities while promoting a positive company culture internally and externally.
• Organizing successful trade show exhibits, ensuring professional representation of the company at industry events.

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company's social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.

• Media work: media monitoring and reporting, drafting press releases and social media content, placing content in the local media, arranging interviews and press events
• Maintain and develop good contacts with the Italian media and use them to promote Azerbaijani policies and initiatives
• Maintain and enhance the Embassy's existing network of media contacts
• Prepare marketing campaigns, events and media coverage for Trans Adriatic Pipeline ESG goals
• Maintained an up-to-date database of key media contacts, optimizing outreach efforts to secure maximum coverage across relevant channels.
• Boosted brand reputation by effectively managing crisis communication strategies during high-profile incidents.
• Created compelling press releases and pitch letters, securing positive coverage in local and national publications.

• Supporting the business development of Italian companies in Azerbaijan
• Promoting the attraction of Italian investments in Azerbaijan
• Training to Italian companies using the most modern multi-channel promotion and communication tools to assert the excellence of “Made in Italy” in Azerbaijan
• Identifying the opportunities in market, driving the commercial projects transformation between Italy and South Caucuses Countries
• Organizing events to promote environmental sustainability and partnership for development in South Caucasus countries
• Managed multiple projects simultaneously while adhering to strict deadlines and quality standards.
• Facilitated workshops on data visualization tools, enhancing team's reporting capabilities.
• Conducted in-depth market analysis to identify trends, guiding strategy adjustments for competitive advantage.