Lina Awad
Cologne,NRW
Summary
Innovative and results-driven professional with a Master's in International Business Management specializing in Strategy & Innovation and Organization Change Management & Consultancy. Passionate about product development, brand strategy, and luxury consumer trends, I bring a deep understanding of category management, market insights, and business development. Hands-on experience in supplier management, sales analysis, and business transformation has equipped me with the skills to excel in the high-end beauty, fashion, and luxury lifestyle field. Eager to apply expertise to this personal favorite industry.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Category Buying Internship
REWE Group
11.2024 - Current
- Assisted in product sourcing, supplier negotiations, and managing international supplier relationships to ensure premium product selection.
- Conducted market research, sales trend analysis, and competitor benchmarking to optimize category strategies.
- Coordinated promotional activities and oversaw product listings for one of Germany's largest food and beverage retailers.
- Ensured compliance with procurement standards, pricing strategies, and category management best practices.
Innovation Sector Internship
NEOM
08.2024 - 10.2024
- Led onboarding of companies into NEOM's Launchpad Program, ensuring alignment with strategic innovation goals.
- Managed procurement processes, vendor selection, and contract negotiations, ensuring optimal resource allocation.
- Supported the acceleration of POWR2, an energy storage provider, through engagement with NEOM's ENOWA sector.
- Collaborated with event teams to structure and execute strategic program events.
Managing Director Sales Internship
T-Systems International GmbH
09.2021 - 07.2022
- Strategic planning of internal/external B2B events like annual 'Sales Kick Off' and 'T-Systems Kick-Off'.
- Assisting C-level managers and key internal/external stakeholders.
- Responsible for internal communications of sales strategy execution (most successful internal news channel).
Commercial Business Unit Internship
Vodafone
02.2019 - 03.2019
- Assisted in roll-out of a marketing campaign for the release of new mobile plan.
- Analysing social media reports with Ogilvy, highlighting metrics like impressions, reach & engagement.
Education
Masters - Organization: Management Change & Consultancy and Strategy & Innovation
Maastricht University
09.2022 - 05.2024
B.A. - International Business Management
Hochschule Fresenius University of Applied Sciences
09.2017 - 07.2020
Skills
Assortment strategy
Timeline
Category Buying Internship
REWE Group
11.2024 - Current
Innovation Sector Internship
NEOM
08.2024 - 10.2024
Masters - Organization: Management Change & Consultancy and Strategy & Innovation
Maastricht University
09.2022 - 05.2024
Managing Director Sales Internship
T-Systems International GmbH
09.2021 - 07.2022
Commercial Business Unit Internship
Vodafone
02.2019 - 03.2019
B.A. - International Business Management
Hochschule Fresenius University of Applied Sciences
09.2017 - 07.2020
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