LINH NGUYEN
Head Of Marketing
Munich
Summary
Successful entrepreneur and resourceful marketing director with strong business development, strategic planning, and brand management background. As an energetic marketing director, I possess two Master's degrees in marketing faculty, providing me with well-rounded knowledge on identifying profitable business opportunities and cultivating superior client relationships. Known as an innovative leader who implements cutting-edge sales, branding, and financial strategies that ensure continuous improvements, expand business opportunities, and drive organizational growth, revenue, and pro ts. Extremely focused, dedicated and hard working, I have earned a reputation as a trusted advisor to the C-suite, I take pride in providing insightful guidance that consistently delivers results. Motivated to bring my experience to a growing company.
Overview
13
13
years of professional experience
2
2
Languages
Work History
HEAD OF MARKETING
NIPPON SEIKI
Munich
01.2018 - 07.2023
- Strategic roles:
- +Review our Go-to-Market approach and define a strong commercial plan to succeed in market.
- The key player of Market Research Team, review and conduct general project quarterly to keep abreast of trends in the OEMs, Tier 1 and competitors' movements.
- Head of building brand recognition projects, developing and executing Re-Branding strategies for HUD in the Automotive EU market since 2019.
- Implementing roles
- Provide expert feedback and guidance for a series of marketing activities and R&D suites, manage innovation strategy under risk control, marketing informatics, competitive intelligence, presence at industry conferences, and marketing communication program.
- Sales enablement: Supporting the sales team by providing them with the necessary tools, resources, and training to work effectively with the mechanics and electrical engineers as a marketing input/ strong foundation to accelerate opportunities that impact the deal growth.
- Define and analyses KPIs in order to improve our impact (test, learn, adapt, scale).
- Key driving Communication Programs as a customer's voice.
- Management roles
- Assign budgets and allocate resources amongst projects in NSEU.
- Leading team of 7 direct reports, 25 specialists in EU region.
- Measuring and reporting to C-suite: impacted pipeline ROMI, deal size, budget efficiency, tendencies.
REGIONAL MARKETING MANAGER
PORSCHE SINGAPORE PTE. LTD, ASIA, PACIFIC REGION
11.2015 - 10.2018
- Entirely in charge of brand strategy in Asia Pacific region, including brand identity, positioning, management, and control.
- Responsible for bringing critical thought leadership through storytelling branding, market positioning, campaigns, and strategic communications in Porsche Asia Pacific.
- Acted as a strategic business partner to respective Business Units, aligning with their strategic initiatives and providing marketing direction.
- Stayed up-to-date and collaborated quickly and efficiently in assisting importers/dealers within Asia Pacific region.
- Developed and implemented marketing e orts, including online advertising, e-mail blasts, social networking, regional trade shows, cold callings and direct client presentations.
- Reviewed and monitored competitors' activities and market trends and translated local consumer attitudes into new branding directions
- Provided consultation and coaching to After Sales Managers at the importer and dealer levels to enhance turnover and profitability within the business areas.
MARKETING REGIONAL MANAGER
AKER SOLUTIONS
LONDON
01.2011 - 11.2015
- Systematised briefs, responded to marketing-related requests; served as their subject matter expert, in collaboration with regional teammates in Aker Solutions London.
- Optimised the marketing messages internally and externally: website content, social media posts and banners to hard copy brochures, white papers and case studies.
- Ensured the enterprise's marketing activities adhered to official GDPR guidelines.
- Worked close with external consultant agencies to support Sales Department in peak seasons in terms of project management.
CO- FOUNDER
DO.MARKETING VN, HCMC
01.2012 - Current
- Maintaining our position as one of the popular digital agencies in Vietnam
- As the Founder and Manager of a dedicated team comprising of 40 young, creative, and dynamic individuals, with expertise in Marketing & Communication, we are committed to delivering our clients ONE THING - Digital Brand Engagement. By leveraging our Marketing experience and Technological knowledge, we strive to optimize our client's marketing initiatives and help them endeavours and empower their strategic goals.
Education
MSC - RISK MANAGEMENT IN MARKETING
EDINBURGH NAPIER UNIVERSITY
UKMA - STRATEGIC MARKETING MANAGEMENT
INTERNATIONAL SCHOOL OFMANAGEMENT
GERMANYBACHELOR OF BUSINESS -
BANKING UNIVERSITY OF HCMC
BACHELOR - PUBLIC RELATIONS& COMMUNICATION
VAN LANG UNIVERSITY
Skills
Strategic Marketingundefined
Timeline
HEAD OF MARKETING
NIPPON SEIKI
01.2018 - 07.2023
REGIONAL MARKETING MANAGER
PORSCHE SINGAPORE PTE. LTD, ASIA, PACIFIC REGION
11.2015 - 10.2018
CO- FOUNDER
DO.MARKETING VN, HCMC
01.2012 - Current
MARKETING REGIONAL MANAGER
AKER SOLUTIONS
01.2011 - 11.2015
MSC - RISK MANAGEMENT IN MARKETING
EDINBURGH NAPIER UNIVERSITY
MA - STRATEGIC MARKETING MANAGEMENT
INTERNATIONAL SCHOOL OFMANAGEMENT
BACHELOR OF BUSINESS -
BANKING UNIVERSITY OF HCMC
BACHELOR - PUBLIC RELATIONS& COMMUNICATION
VAN LANG UNIVERSITY
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