Lisa-Marie Thumm

• Represented the Pokercode brand and community at major live poker events and across digital platforms, acting as a public-facing advocate for the company’s values and offerings
• Traveled to international live poker events as part of the Pokercode team to provide on-site content creation, including behind-the-scenes coverage, player highlights, and social media updates
• Created and shared authentic, brand-aligned content across both personal and Pokercode’s channels to promote coaching programs, community achievements, and live event presence
• Contributed to video features, interviews, and branded storytelling, offering a player’s perspective and amplifying the voices of coaches and community members

• Planned, created, and executed social media strategies to grow and engage Pokercode’s online community across Instagram
• Produced and edited short-form, including reels, highlight-clips, educational snippets, memes, and behind-the-scenes videos featuring coaches and community members
• Managed content calendars and coordinated with internal teams (coaches, marketing, video editors) to align content with ongoing promotions, product launches, and coaching programs
• Developed Pokercode’s online voice and tone, crafting engaging captions, copy, and community responses that reflected the brand’s values and culture
• Collaborated with professional poker players and ambassadors (e.g. Matthias Eibinger) to amplify content and extend reach
• Monitored performance metrics and audience insights to continuously refine strategy and optimize engagement
• Created live and real-time coverage content for major poker events where Pokercode coaches or community members were involved
• Grew follower count and engagement organically through a combination of trend-based content, educational value, and community-driven storytelling

• Covered and created content for major international poker events, including both solo and team-managed stops
• Independently managed live coverage for events such as WPT Chamada and 888poker LIVE Barcelona, including scheduling, social media updates, hand histories, player interviews and creative ideas
• Collaborated as part of a larger content team on high-profile events like EPT Prague, Irish Open, and the WSOP in Las Vegas, contributing live updates, feature pieces, and multimedia content
• Maintained accurate and engaging real-time tournament updates, hand histories under tight deadlines
• Built strong relationships with players, tournament staff, and fellow media professionals to ensure smooth on-site operations
• Adapted quickly to different team dynamics and logistical challenges across various international venues

• Managed projects within different contexts such as marketing automation, sales strategy and development
• Cultivated lasting relationships with clients to secure repeat business
• Identified growth opportunities through comprehensive market research and network building
• Secured new business opportunities through certain sales activities
• Attended several trainings related to the manager role

• Assisted in decision-making processes by conducting comprehensive research
• Conducted detailed market research for the enhancement of business strategies
• Enhanced communication between departments by arranging and coordinating meetings and conferences
• Leading the PMO for Strategic Workforce Planning, focusing on the agile delivery organisation
• Reviewed the life insurance strategy
• Developed and implemented strategic KPIs in the property insurance claims department
• Project Manager for corporate strategy: Managed and implemented the direct sales strategy

• Managed and expanded relationships with sales partners (account included over 8,000 partners nationwide)
• Strengthened key client relationships by developing tailored account strategies
• Managed complex sales cycles for maximised business growth.
• Secured long-term customer loyalty with excellent service and understanding of client needs
• Negotiated profitable contracts to ensure mutual benefit.
• Delivered presentations, secured new partnerships
• Formulated strategic plans to increase product visibility and market share
• Analysed sales data, optimised performance metrics
• Optimized core digital processes
• High responsibility for target achievement (2021 target exceeded: 168%)

• Successfully implemented and managed several sales projects
• Initiated and managed digitalisation initiatives and sales strategy development
• Acted as a multiplier for agile transformation (member of the company-wide change agents “25 Movers”)
• Budget responsibility

• Developed strategic business growth plans by identifying potential market opportunities
• Designed and implemented a trainee program
• Nationwide trainer for the introduction of a CRM system
• Project work and responsibile for the rollout of a CRM system in sales
• Participated within the initiative InsurHUB (development of digital, data-driven business models using agile methods, especially Design Thinking and SCRUM; workshops with ecosystem partners)
• Directed research studies to glean consumer behaviour trends

Practical phases in various departments:

• Business Development in Latin America / Asia
• Internal Communication
• Digitalisation / Interface Management
• Best Practice Lab
• Management and Development of Life Operations
• Board Division for Exclusive and Direct Sales