Lisa Woytaszek
Summary
Highly motivated and results-driven professional with a proven track record in marketing, strategy, and communications. Skilled in developing and implementing comprehensive communication strategies, driving business growth, and enhancing brand visibility. Strong desire to work internationally and leveraging skills to make a global impact.
Overview
6
6
years of professional experience
Work History
Consultant Brand Growth & Performance
Kantar GmbH
11.2021 - Current
- Increased brand awareness by developing and implementing strategic marketing campaigns for international clients in both B2B and B2C sectors, such as telecommunications, pharmaceutical, and finance.
- Organized and analyzed primary and secondary research to understand industry, market and company trends.
- Collaborated with cross-functional teams throughout multiple countries to successfully deliver comprehensive solutions for clients.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Improved client satisfaction by effectively managing multiple projects and consistently meeting deadlines.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Generated reports detailing findings and recommendations.
Working Student PR & Communications
BCW
01.2021 - 07.2021
- Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
- Enhanced brand visibility by creating and distributing engaging press releases, blog posts, and social media content.
Intern Global Marketing & Communications
Roland Berger
07.2020 - 12.2020
- Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.
- Streamlined internal communications processes to ensure clear messaging on corporate initiatives and goals among team members globally.
- Improved lead generation efforts by optimizing email marketing campaigns and utilizing advanced data analytics tools to target key audiences effectively.
- Improved website visibility through development and implementation of SEO strategies.
Fellow Business & Marketing
Skane Startups
01.2020 - 06.2020
- Gained first-hand insights into high-growth entrepreneurship in Sweden and Silicon Valley by organizing the largest start-up event, 'Startup Live!', in southern Sweden, which involved bringing together start-ups with students.
Corporate Communications Intern
Ketchum Inc.
10.2018 - 12.2018
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Enhanced brand awareness by developing and implementing corporate communication strategies.
Education
Further Education - Online Marketing Manager
Internationale Hochschule Akademie
Online04.2024
Master of Science - Strategic Communications
Lund University
Lund, Sweden06.2021
Exchange Semester - Crisis Communications & PR
Universitas Indonesia
Jakarta, Indonesia01.2019
Bachelor of Arts - Media & Communications| Sociology
TU Dresden
Dresden, Germany10.2015
Skills
- Data Analytics
- KPI Performance Tracking
- Go-to-Market Strategies
- Marketing campaign development
- Channel Development
- Lead Generation Campaigns
- Customer Relationship Management
- MS Office, SPSS, Tableau, PowerBI
Languages
German
Bilingual or Proficient (C2)
English
Advanced (C1)
Swedish
Beginner (A1)
Timeline
Consultant Brand Growth & Performance
Kantar GmbH
11.2021 - Current
Working Student PR & Communications
BCW
01.2021 - 07.2021
Intern Global Marketing & Communications
Roland Berger
07.2020 - 12.2020
Fellow Business & Marketing
Skane Startups
01.2020 - 06.2020
Corporate Communications Intern
Ketchum Inc.
10.2018 - 12.2018
Further Education - Online Marketing Manager
Internationale Hochschule Akademie
Master of Science - Strategic Communications
Lund University
Exchange Semester - Crisis Communications & PR
Universitas Indonesia
Bachelor of Arts - Media & Communications| Sociology
TU Dresden
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