Liubava Zaitseva

Drawing on my extensive experience in influencer marketing, I decided to launch my personal blog.

In just six months of daily dedication, I:

• Grew an engaged audience of over 22K followers on Instagram and more than 5K on Telegram, Russia’s largest messaging platform;
• Achieved a reach of over 5 million impressions;
• Developed a successful guide for planning trips to Japan, which has become an invaluable resource for my followers.
• Developed engaging digital content for various social media platforms.
• Edited and proofread content to maintain high-quality standards.

As Influencer Marketing Manager I:

• Work with local and foreign Instagram, YouTube, TikTok, Twitch, and Telegram influencers.
• Brief talent and creative agencies.
• Identify the best influencers for paid advertising, monitoring, and optimizing marketing campaigns.
• Develop a creative strategy for working with influencers in order to grow the awareness of brands.
• Develop strategies and special projects with the marketing team to promote original series, subscriptions to a music service, and an online streaming service (Kinopoisk, Yandex Music, and Yandex Plus).
• Track and analyze channels and campaigns' performance, content, and conversion rates.
• Organize offline events with influencers.

Achievements:

• Led all influencer campaigns for the biggest Yandex summer offline festival in Moscow (PLUS DACHA) in 2022. About 100 influencers have visited 15 events throughout the summer. In total their posts from the events got 4M+ free reach;
• Conducted over 200 marketing campaigns with influencers, reaching a total of over 400 million.

As a Freelance Influencer Manager, I

• Manage a pool of influencers on a daily basis, acting as their personal manager.
• Connect influencers with clients for collaborations on their social media platforms.
• Handle documentation and contract workflow efficiently.
• Assist in developing scripts and writing creative content for campaigns.

As Head of Influencer Marketing I:

• Created an influencer marketing department from scratch.
• Built and led a team of five people for different tasks.
• Worked with Instagram, YouTube, TikTok, Twitch, and Telegram influencers.
• Made marketing campaigns with influencers from Russia, Kazakhstan, Uzbekistan, and other countries, and created a total of over 500 ads with influencers in one year.
• Created and managed special projects in order to grow the awareness of brands.
• Developed creative concepts for marketing campaigns with influencers for more than 50 brands.
• Signed exclusive contracts with more than 15 influencers, and was constantly looking for advertising contracts for them. As a result, each of our exclusive influencer has gotten two ads per month minimum;
• I wrote scripts for TikTok videos for accounts that we've led, and I also participated in the filming processes as an assistant producer.

As an Editor I:

• Edited and wrote different texts in the main lifestyle media in Russia, such as Afisha Daily.
• Wrote texts about internet culture, city life, urbanism, travel, education, etc.
• Interviewed more than 100 people, such as politicians, influencers, painters, designers, singers, actors, and many more.