Microsoft Office
Léo Berthier
Marketing & Sales
Munich
Summary
Enthusiastic Business Development and Growth Manager adept at working with colleagues and customers of all backgrounds. Team builder and clear communicator with strong problem solving and planning skills.
Overview
6
6
years of professional experience
26
26
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
M&A Media Services GmbH
12.2023 - Current
- Support and further development of B2B partnerships with companies from the M&A sector (corporations, SMEs, start-ups) for the placement of individual advertising, sponsoring and event solutions
- Active lead generation through a combination of cold emails and telephone follow-up based on a continuously updated CRM database (Matomo)
- Management and optimization of website relaunch projects in cooperation with external marketing agencies (incl. SEO)
- Structuring and further development of internal data management for process optimization
KPI tracking and creation of reports for internal and external campaigns
Business Development Manager
LUUK LIFESTYLE, MHC&C GmbH
03.2022 - 11.2023
- Coordination and control of the logistical processes for online orders (incl. cooperation with fulfillment service providers and compliance with international customs and product safety regulations).
- Support and maintenance of product listings, implementation of A/B tests and continuous optimization of conversion rates
- Ensuring compliance with European and North American regulatory requirements for the product portfolio (compliance management)
Praktikant im Bereich E-Commerce und Business Development
LUUK LIFESTYLE, MHC&C GmbH
03.2022 - 08.2022
Internship in International Project Managment
Mobalpa, Fournier Group
05.2021 - 09.2021
- Competitive analysis: Development of a process for benchmark analysis of competitors in foreign markets (CH, ES, BE, UK)
- Digital marketing: Support with the redesign of websites (including. international websites)
- B2B (2C) marketing: Creation and adaptation of B2B marketing tools.
Assistant to the International Department
Mobalpa, Fournier Group
04.2019 - 09.2019
Education
Master of Arts - Cross-Cultural Management & International Affairs
University of Upper Alsace
Mulhouse, France 05.2020 - 08.2022
Master of Science - Business Engineering And Management
Munich University of Applied Sciences
Munich 05.2021 - 02.2022
BBA - Applied Linguistics For International Trade
Université Savoie Mont-Blanc
Chambéry, France 05.2017 - 08.2020
Bachelor of Science - Business Administration And Management
Bayreuth University
Bayreuth, Germany 04.2001 - 08.2020
Skills
- B2B Sales & Partnership Development –
- Lead Generation
- Stakeholder & Client Management
- Digital Marketing (SEO/SEA)
- Event & Webinar Coordination
- Logistics & Compliance Management
Personal Information
- Date of Birth: 12/14/1998
- Nationality: French
Software
CRM software (Overloop)
Amazon Seller Central
Interests
Discover new cultures
Travel
Ski
Hike
Timeline
Marketing Manager
M&A Media Services GmbH
12.2023 - Current
Business Development Manager
LUUK LIFESTYLE, MHC&C GmbH
03.2022 - 11.2023
Praktikant im Bereich E-Commerce und Business Development
LUUK LIFESTYLE, MHC&C GmbH
03.2022 - 08.2022
Master of Science - Business Engineering And Management
Munich University of Applied Sciences
05.2021 - 02.2022
Internship in International Project Managment
Mobalpa, Fournier Group
05.2021 - 09.2021
Master of Arts - Cross-Cultural Management & International Affairs
University of Upper Alsace
05.2020 - 08.2022
Assistant to the International Department
Mobalpa, Fournier Group
04.2019 - 09.2019
BBA - Applied Linguistics For International Trade
Université Savoie Mont-Blanc
05.2017 - 08.2020
Bachelor of Science - Business Administration And Management
Bayreuth University
04.2001 - 08.2020
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