Lorena Ramirez

• Leading the full Partnerships function across EMEA, serving a network of over 6,000 partners, including channel, tech/API, referral, and strategic alliances.
• Overseeing both low-touch and high-touch partner programs, adapting engagement strategies by partner type, and region.
• Managing and developing a team of eight (partner managers and technical partner managers), reporting directly to executive leadership.
• Rebuilt team workflows, clarified ownership areas, and improved collaboration across sales, product, marketing, and ops.
• Establishing clear performance metrics for the team which helped in tracking progress towards set targets effectively.
• Enhancing overall team performance by providing regular coaching, feedback, and skill development opportunities.
• I stepped into the Head of Partnerships responsibilities during a leadership gap, defining strategy and operational priorities.
• Initially hired with a growth path to Director; the role scope evolved due to post-hiring leadership changes.

• Self-motivated, with a strong sense of personal responsibility.
• Defined global go-to-market strategies, resulting in 200% partner revenue growth, and a 500% increase in the sales pipeline.
• Led a team of three, fostering individual growth through tailored development plans, and creating a collaborative team atmosphere.
• Conducted market research and competitive analysis to identify opportunities and challenges, including successful expansion into Argentina, with 200% growth.
• Negotiated over 50 channel partner agreements, ensuring alignment with organizational goals, and fostering mutually beneficial relationships.
• Delivered C-level analytical reporting, leveraging sales data, and market trends to forecast and develop strategic plans.
• Developed and executed a partner strategy for new product lines following mergers and acquisitions, including low-touch/high-touch programs, and a webshop experience to scale partner engagement.

• Established partnership strategies and programs for Value-Added Resellers (VARs), distributors, and managed service providers, achieving 300% revenue growth.
• Organized 100+ partner enablement events, including webinars and conferences, targeting cybersecurity and enterprise clients.
• Collaborated with cross-functional teams (legal, marketing, and product) to deliver strategic outcomes, including creating a reseller webpage, and annual events.
• Built and scaled partner programs (VARs, MSPs, distributors), resulting in a 300% revenue increase.
• Presented at industry conferences to share expertise and establish thought leadership within the legal community.
• Developed new business opportunities for the firm through effective networking and marketing initiatives.
• Technical and implementation knowledge for partners.

• Managed a team of 7, driving customer conversion and loyalty across marketing channels.
• Achieved 94% revenue targets during challenging market conditions by fostering strong customer relationships and brand engagement.
• Conceptualized and executed large-scale events and marketing initiatives, enhancing community engagement.

• Oversaw over 100 B2B client accounts across the full lifecycle.
• Designed newsletters, campaigns, and event strategies to increase brand visibility.
• Collaborated with partners and brokers to boost occupancy and retention.
• Achieved 94% of revenue targets in 2020 by fostering strong client relationships and implementing effective sales strategies.
• Collaborated with strategic partners, brokers, and service providers to expand revenue streams and enhance community experiences.

• Built and scaled a tea e-commerce startup from scratch to acquisition.
• Managed branding, pricing, product, and digital marketing strategy.
• Reached break-even and achieved 5% profitability by Year 3, demonstrating sustainable growth, and disciplined financial management for an early-stage D2C brand.
• Opened pop-up shops across Mexico City, and ran social channels.
• Developed financial aspects such as pricing, profit margins, budgeting, and revenue targets.
• Utilized a data-driven approach to manage and drive social media initiatives across Facebook and Instagram.

PR & Marketing Consultant – Actinver Casa de Bolsa | Jun 2013 – Dec 2014
• Developed communication strategies for private banking consultants and managed marketing content across channels.
Key Account Manager – CIE | Jan 2013 – Jun 2013
• Managed outdoor media campaigns for major accounts including Telcel, Corona, and Banamex.
Promoter – Fundación Educa México | May 2011 – Oct 2011
• Led fundraising and advocacy efforts for education programs targeting children in vulnerable communities.
Planner & Exchange Trainee – Mindshare | May 2011 – Sep 2011
• Supported planning and buying for 30+ products across national media campaigns.
Public Relations Intern – Estée Lauder Companies | May 2007 – Nov 2007
• Supported product launches, PR outreach, and coverage reporting for beauty brands.