LORENZO FERRETTI
Nuremberg
Summary
Senior Manager with extensive experience at Puma SE, specializing in licensing management and account development. Proven track record in driving strategic growth initiatives and enhancing brand partnerships. Adept at data interpretation and negotiation, fostering collaboration across teams to achieve corporate objectives and optimize performance metrics.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Senior Manager Licensed Business Teamsport - Ac Milan and Portuguese Football Federation
Puma Se
Herzogenaurach
07.2024 - Current
- Took responsibility for Portuguese Football Federation and AC Milan, broadening leadership influence.
- Functioned as the main point of contact for business matters, enhancing communication efficiency.
- Collaborated with stakeholders to synchronize brand vision with corporate goals.
- Analyzed market trends to inform strategic planning and decision-making processes.
Manager Licensing Business Teamsport - Ac Milan
Puma Se
Herzogenaurach
03.2022 - 06.2024
- Evaluated and tracked business data alongside internal and external stakeholders to execute strategies enhancing performance in AC Milan partnership, serving as primary contact for business-related matters.
- Cultivated key business relationships with partners, contributing to strategic growth initiatives.
- Steered licensed commercial strategies for PUMA-affiliated businesses and entities.
- Coordinated cross-functional alignment among Product, Legal, and Sports Marketing teams to ensure seamless execution.
- Provided data-driven guidance for the development of commercially successful product ranges.
- Implemented best practices and processes to optimize rights exploitation and ensure compliance with contractual obligations.
- Evaluated and communicated business performance metrics, including KPIs, ensuring timely report distribution to relevant stakeholders.
Manager Global Go-To-Market Operations Footwear
Puma Se
Herzogenaurach
01.2021 - 03.2022
- Led the development of a global merchandising strategy, setting regional KPIs and objectives, and overseeing divisional implementation across regions.
- Influenced and led the Footwear Merchandising process, ensuring the delivery of optimal assortments for regions and markets to drive sell-through and meet financial targets.
- Translated business unit strategy into a global merchandising strategy, aligning it with regional requirements.
- Collaborated with key stakeholders to optimize product assortments, enhancing regional market alignment.
- Managed core product lifecycle, anticipating trends to align offerings with evolving market demands.
- Reacted swiftly to market/account needs, identifying and leveraging commercial opportunities.
- Developed mid/long-term sustainable cross-divisional growth plans for regional and local product directives.
Junior Global Merchandising Operations Footwear
Puma Se
Herzogenaurach
11.2019 - 01.2021
- Identified customer needs promptly to enhance overall service delivery.
- Collaborated with diverse coworkers to resolve product-related issues and achieve team objectives.
- Organized daily tasks to streamline workflow and meet service goals efficiently.
Intern Global Go To Market
Puma Se
Herzogenaurach
08.2019 - 11.2019
- Conducted market research to identify consumer trends and preferences, informing strategic decisions.
- Assisted in developing marketing strategies for new product launches, enhancing market positioning.
- Supported sales teams by preparing reports and analyzing data trends, facilitating informed decision-making.
Trade Marketing Manager
Diadora
Treviso
03.2018 - 08.2019
- Executed activities in Marketing Plan, including window campaigns, POP materials, ADV, and customizations for fairs, events, and special projects, to drive brand visibility.
- Collaborated with sales teams to align marketing initiatives with business objectives, ensuring cohesive strategy execution.
- Executed in-store activations and events with retail partners, enhancing customer engagement and brand experience.
Account Manager - 2 wheels tyres
Michelin
Lazio
12.2015 - 07.2017
- Cultivated trusted advisor relationships with key accounts, enhancing client loyalty and engagement.
- Developed strategic plans addressing client needs, resulting in improved satisfaction and retention.
- Evaluated and interpreted market data to devise alignment strategies with monthly corporate goals.
- Provided clients with insights on effective communication and CRM practices.
- Identified and screened key players.
International sales and marketing intern
Science4you
Lisbon
08.2014 - 01.2015
- Conducted market research to identify consumer trends and preferences, informing marketing strategies.
- Assisted in developing promotional materials for product launches, enhancing brand visibility and engagement.
Education
Postgraduate Master - Sports Business Strategies
Università Ca' Foscari Venezia
Venice, Italy12.2018
Master of Science - International Marketing
Aalborg University
Aalborg, Denmark03.2015
Bachelor's Degree - Economics And Business Management
Università Degli Studi 'Gabriele D'Annunzio' Di Chieti
Pescara, Italy09-2012
Skills
- Account management and business development
- Data interpretation
- Licensing management
- Reporting and market intelligence
- Power BI and Microsoft Office
- Presentation skills and public speaking
- Trend analysis and marketing strategies
- Negotiation and adaptability
- Team collaboration and flexibility
- Budget management and planning
Certification
- Google Digital Training, Google
- IELTS, Cork English School
Volunteer Experience
Casa Famiglia Madre Ester, Foster house, 01/01/08, Present
Hobbies and Interests
- Tennis (former tennis instructor)
- Music
- Movies
- Books
- Football
Languages
Italian
Native
Native
English
Advanced (C1)
C1
German
Elementary (A2)
A2
Spanish
Elementary (A2)
A2
References
References available upon request.
Timeline
Senior Manager Licensed Business Teamsport - Ac Milan and Portuguese Football Federation
Puma Se
07.2024 - Current
Manager Licensing Business Teamsport - Ac Milan
Puma Se
03.2022 - 06.2024
Manager Global Go-To-Market Operations Footwear
Puma Se
01.2021 - 03.2022
Junior Global Merchandising Operations Footwear
Puma Se
11.2019 - 01.2021
Intern Global Go To Market
Puma Se
08.2019 - 11.2019
Trade Marketing Manager
Diadora
03.2018 - 08.2019
Account Manager - 2 wheels tyres
Michelin
12.2015 - 07.2017
International sales and marketing intern
Science4you
08.2014 - 01.2015
Postgraduate Master - Sports Business Strategies
Università Ca' Foscari Venezia
Master of Science - International Marketing
Aalborg University
Bachelor's Degree - Economics And Business Management
Università Degli Studi 'Gabriele D'Annunzio' Di Chieti