Ludwick Meka Mva
Uetersen
Summary
Dynamic International Management graduate with Over 3 years of experience in the marketing field, crafting engaging content and analyzing customer trends to enhance brand visibility. Successfully managed social media strategies and executed targeted marketing campaigns that improved customer engagement, leveraging digital tools to optimize brand engagement. Currently upskilling in SAP technologies to bridge marketing expertise with enterprise solutions, eager to leverage marketing insights and data-driven approaches to optimize post-order processes at upcoming roles, bringing a unique perspective to a Junior marketer and SAP Consultant position.
Overview
3
3
years of professional experience
4
4
Certification
Work History
Working Student (Market Research & Marketing)
Ohly gmbh
10.2023 - 10.2024
- Conducted thorough market research and competitive analysis to uncover customer trends in the food industry.
- Developed innovative promotional materials and digital marketing strategies aligned with customer insights.
- Collaborated with marketing team to develop successful marketing strategies.
- Maintained harmonious visual marketing guidelines.
- Created marketing materials to grow sales of individual products.
- Generated marketing ideas targeting students and supported related activities.
- Created engaging customer presentations and marketing content to enhance audience interaction.
- Assisted in orchestrating job promotion initiatives to bolster employer branding in the US market.
- Contributed to product documentation and branding strategies targeting international customers.
Marketing & Communications Assistant
E-lunet Optic
01.2020 - 01.2023
- Enhanced company''s online presence through social media management and content creation.
- Designed targeted marketing campaigns and promotional content utilizing Canva.
- Conducted comprehensive competitor benchmarking to refine customer acquisition techniques.
- Managed company blog by researching, writing, and editing relevant articles that generated increased reader engagement.
- Conducted market research to identify emerging trends, informing future marketing strategies and tactics.
- Provided valuable customer support and insights to optimize the buying journey.
Marketing Manager Assistant (Internship)
Lexis Nexis
05.2021 - 08.2021
- Developed impactful marketing content for various corporate communication channels.
- Assisted in the planning and execution of webinars and promotional campaigns.
- Conducted market analysis and customer segmentation to enhance product positioning.
- Optimized website content for improved search engine rankings and increased web traffic.
Education
Bachelor's Degree - international management
Hamburg School of Business Administration
Hamburg, Germany01.2025
Some College (No Degree) -
Köln University
Köln, GermanyBBA - Business Administration
Emlyon Business School
Saint Etienne, France01-2022
Skills
- Digital Marketing Strategy
- Targeted Campaign Development
- Social Media Management
- Engaging Content Production
- SAP Activate Methodology
- Fit-to-Standard Analysis
- SAP Business Process Mapping
- Performance Metrics Reporting
- Customer Behavior Analysis
- Creative problem solving
- Active learning
- MS office
- Graphic Design Using Canva
- WordPress Customization
Accomplishments
Strategic Consulting - Emlyon Business School, Pelussin, France (2019) for the association L’Entre Deux des Lutins
- Conducted customer research and persona development to enhance market targeting
- Developed a data-driven marketing strategy based on qualitative and quantitative analysis
- Managed digital marketing platforms to increase brand visibility and engagement
Languages
English
Bilingual or Proficient (C2)
French
Bilingual or Proficient (C2)
Spanish
Elementary (A2)
German
Elementary (A2)
Certification
- SAP Professional Fundamentals, Coursera, 03/25
- Become an AI-Powered Marketer, Semrush Academy, 02/25
- SAP Understanding Enterprise Systems, Coursera, 03/25
- Certification SAP Customer Engagement and Discovery, Coursera, 03/25
Timeline
Working Student (Market Research & Marketing)
Ohly gmbh
10.2023 - 10.2024
Marketing Manager Assistant (Internship)
Lexis Nexis
05.2021 - 08.2021
Marketing & Communications Assistant
E-lunet Optic
01.2020 - 01.2023
Bachelor's Degree - international management
Hamburg School of Business Administration
Some College (No Degree) -
Köln University
BBA - Business Administration
Emlyon Business School
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