Luke Holohan

• Copywriting for product guides, HR blogs, and house styleguide.
• Scriptwriting for video promos and adverts.
• Social media management i.e. LinkedIn & Instagram.
• Monitoring social media trends to find opportunities to reach new audiences.
• Identified areas for collaboration and cross-promotion to develop reputation.
• Developed Lemlist campaigns to increase social outreach among HR community.

• Working on a part-time basis, I put into action a content management strategy and assisted with public relations.
• Built brand guidelines for incoming copywriters.
• Developed one-pager marketing material along with a team of designers.

• Created the myfilmfriend logo and tagline.
• Completed a website rebrand with a team of designers.
• Managed LinkedIn advertising campaigns to support sales objectives.
• Crafted sales material for pitching events and film conferences.

Since 2014 I have worked for a number of digital and print publications including the Metro Herald newspaper and UTV Ireland, a national broadcaster in Ireland.

My work has included topics such as current affairs, technology, the environment, music, and fashion.

I also worked as a video verification journalist for the news channel, Ruptly, where I was involved in sourcing and verifying footage sold to channels such as Sky News, Al Jazeera, and ITV.