Summary
Overview
Work History
Education
Skills
Websites
Certification
Awards
Timeline
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MAAME AMOO

Digital Communications & Community Manager
Essen

Summary

Visionary and award-winning Social Media Marketing and Community Management executive with over a decade of hands-on experience leading high-impact digital campaigns, nurturing online ecosystems, and spearheading inclusive projects across Europe and Africa. Recognized by Meta and top global institutions for scaling purpose-driven communities and building authentic engagement. Adept at aligning marketing and project strategies with social good, growth, and global brand relevance. Known for leadership excellence, stakeholder collaboration, and turning audiences into movements.

Overview

3
3
Certifications
3
3
Languages

Work History

Lead Community Strategist & Digital Programs Manag

Meta, Via Convosight Partnership
  • Managing high-impact online communities for Meta with a focus on growth, engagement, and innovation
  • Leading Meta’s Power Admin community across global verticals, contributing to feature development, UX research, and platform policy evolution
  • Developed and executed growth strategies that increased active engagement by over 45% in key Facebook communities
  • Designed onboarding, training, and leadership development pathways for international community leaders
  • Served as a thought leader and public speaker for Meta’s accelerator programs and social impact panels
  • Delivered actionable insights and strategic feedback to Meta product teams based on community trends and performance data
  • Directed digital campaigns and engagement initiatives through a collaborative partnership with Convosight
  • Global Communities Division

Digital Marketing & Business Development Manager

Xpress Cargo Services
  • Launched and managed multichannel social media presence, achieving a 30% increase in digital inquiries
  • Oversaw digital brand strategy, client communications, and performance marketing
  • Implemented CRM tools, automated workflows, and content strategies that modernized customer relations
  • Spearheaded business partnerships and coordinated logistics projects across West Africa and Europe.

Founder & Executive Director

African Mums in Deutschland e. V
  • Drove growth in membership and retention through organic content and peer-led support systems
  • Led policy advocacy, social media campaigns, and strategic partnerships with NGOs, influencers, and government agencies
  • Created viral social impact content and campaigns via Canva, Instagram Reels, and Meta tools
  • Organized and facilitated multilingual workshops, healing circles, live webinars, and mentorship initiatives
  • Developed strong partnerships with other communities to allow for collaboration and more significant opportunities for growth.

Founder & Microfinance Innovator

The Jedidiah Trust
  • Built a microfinance program that reached over 1200 clients and issued 420+ loans
  • Delivered entrepreneurship and financial literacy training with measurable impact on local livelihoods
  • Managed strategic partnerships and grant reporting while scaling the initiative to full operational sustainability

Education

Graduate Law Studies -

University of Southampton

BA - Psychology & Sociology

University of Ghana

Skills

  • Social Media Marketing

  • Content Strategy

  • Global Community Management

  • Moderation

  • Project Leadership

  • Agile

  • Scrum

  • Human-Centered Design

  • Brand Voice Development

  • Copywriting

  • Campaign Analytics

  • Community Insights

  • CRM

  • Automation

Certification

Meta Certified Community Manager

Awards

  • Smart Hero Award, Facebook Prize, 2021
  • Meta/Facebook Accelerator Program, Global Cohort, 2021
  • The Break Fellowship, European Union, 2022
  • Social Tides Aspire Program, Powered by Google.org, 2023

Timeline

BA - Psychology & Sociology

University of Ghana

Lead Community Strategist & Digital Programs Manag

Meta, Via Convosight Partnership

Digital Marketing & Business Development Manager

Xpress Cargo Services

Founder & Executive Director

African Mums in Deutschland e. V

Founder & Microfinance Innovator

The Jedidiah Trust

Graduate Law Studies -

University of Southampton

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MAAME AMOODigital Communications & Community Manager