Summary
Overview
Work History
Education
Skills
Timeline
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Mackenzie Moore

Wilmington

Summary

Dynamic marketing and operations leader with proven track record of driving exponential growth across multiple platforms while managing complex, competing priorities to successful completion. Expert in developing data-driven strategies, directing cross-functional teams, and executing high-impact initiatives with minimal oversight, consistently demonstrating exceptional adaptability in fast-paced, evolving environments.

Overview

3
3
years of professional experience

Work History

Senior Program Manager

EVOLVE: ELECTRIC VEHICLE SPECIALISTS
New Castle
11.2024 - Current
  • Maintained comprehensive ownership of Evolve's marketing ecosystem as sole strategist, consistently growing social media presence, creating industry-recognized content, and implementing data-driven campaigns that established the company as an EV authority
  • Served as trusted strategic partner to C-suite executives, independently managing multiple high-priority initiatives across marketing, operations, and talent acquisition while demonstrating exceptional prioritization and execution capabilities
  • Led Tesla's Preferred Shop certification initiative, securing exclusive regional status (only facility within 50 miles) by orchestrating cross-departmental efforts to maintain 98% customer satisfaction scores, 10%+ survey response rates, and under 14-day cycle times
  • Transformed recruitment operations by redesigning the entire hiring process from job description development through offer negotiation, resulting in 5 strategic hires with improved retention rates and enhanced team performance
  • Personally managed entire recruitment lifecycle from job description development through final selection, conducting all candidate sourcing, phone screenings, and interviews, resulting in 5 strategic hires with improved retention rates and enhanced team performance

Marketing Manager

EVOLVE: ELECTRIC VEHICLE SPECIALISTS
New Castle
03.2024 - 11.2024
  • Led comprehensive marketing strategy as sole specialist, growing YouTube presence 375x and achieving 400%+ growth across all social platforms while securing coverage from major industry publications that established Evolve as the EV authority
  • Spearheaded community engagement initiatives including EV-focused events, insurer outreach programs, and thought leadership campaigns that positioned the company as an industry innovator while creating compelling content that resonated with both B2B and consumer audiences
  • Managed entire digital ecosystem including website content, SEO optimization, Google Ads, and email marketing campaigns—continuously analyzing performance metrics, optimizing for conversions, and reporting ROI to executive stakeholders
  • Implemented data-driven decision making through weekly analytics reviews, identifying performance trends across all marketing channels, strategically reallocating budget to highest-performing initiatives, and pivoting strategies based on audience engagement

Social Media Manager

DR. SUZANNE MANSER, PHD
Remote
01.2023 - 05.2023
  • Designed and implemented strategic social media campaigns for Harvard-educated psychologist, driving consistent 35% monthly follower growth and transforming audience from 100 to nearly 3,000 followers through data-driven content optimization
  • Executed comprehensive digital marketing strategy encompassing content creation, copywriting, graphic design, and community management—consistently analyzing engagement metrics to refine approach and maximize audience growth
  • Positioned clinical psychologist as authoritative thought leader in specialized treatment areas through targeted content strategy, significantly enhancing professional visibility and directly supporting pre-launch book marketing initiatives
  • Orchestrated multi-phase book promotion campaign that strategically leveraged the author's credentials and expertise, developing promotional assets and implementing targeted outreach strategies that expanded her professional platform

Project Archivist

ELWYN INC.
Media
01.2023 - 05.2023
  • Transformed unorganized collection of 300+ boxes of historical artifacts into structured archive system, independently developing organizational methodology and digital finding aids despite facing significant scope change from original internship description
  • Led team of ten specialized historical movers during complete repository reorganization, demonstrating decisive leadership by directing artifact placement, preservation requirements, and spatial organization strategy with minimal supervision
  • Pioneered comprehensive digital archiving process for previously undocumented collection, photographing and cataloging hundreds of historical artifacts while creating detailed metadata system that established foundation for planned online research database
  • Demonstrated exceptional adaptability by converting challenging, unexpected project conditions into opportunity for leadership growth—single-handedly creating standardized documentation protocols that ensured long-term accessibility and research value

Social Media Manager

ANGELA BIXBY
Remote
07.2022 - 02.2023
  • Managed social media platforms for wellness practitioner, analyzing engagement metrics and implementing content optimizations that increased follower growth
  • Created marketing materials across Instagram, Facebook, and YouTube platforms that effectively promoted services and upcoming client workshops
  • Researched digital trends and audience preferences to develop targeted content strategies that increased class registrations and community engagement
  • Delivered regular performance reports with actionable insights, optimizing content calendar based on platform analytics to maximize client acquisition

Education

BA - History, Communication Studies

WEST CHESTER UNIVERSITY
West Chester, PA

Skills

  • Project management
  • Data analysis
  • Marketing Strategy
  • Content Creation
  • Stakeholder engagement
  • Strategic planning
  • Creative problem solving
  • Startups

Timeline

Senior Program Manager

EVOLVE: ELECTRIC VEHICLE SPECIALISTS
11.2024 - Current

Marketing Manager

EVOLVE: ELECTRIC VEHICLE SPECIALISTS
03.2024 - 11.2024

Social Media Manager

DR. SUZANNE MANSER, PHD
01.2023 - 05.2023

Project Archivist

ELWYN INC.
01.2023 - 05.2023

Social Media Manager

ANGELA BIXBY
07.2022 - 02.2023

BA - History, Communication Studies

WEST CHESTER UNIVERSITY

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