Madison Willis
Linkedin.com/in/madison-willis/
Summary
Award-winning creative content leader with over 5 years of experience leading strategic marketing initiatives and achieving significant revenue growth for clients. Expertise in content marketing strategy with a track record of achieving high-impact results in digital marketing, organic & paid social, experiential marketing, paid advertising, public relations, and fundraising. Proven success growing and connecting audiences with brands and events through digital experiences. Known for being a go-to resource and collaborative communicator with an eye for curation and creativity.
Overview
14
14
years of professional experience
Work History
Account Executive
RAB2B
Remote
10.2021 - 07.2023
- Led C-suite level stakeholder strategy sessions and orchestrated stacking martech solutions and end-to-end marketing campaigns for a B2B Martech agency.
- Executed website redesign (Marcom Gold winner) and seamlessly integrated it with programmatic campaigns, driving a 31.7% surge in net revenue for a software solutions client through strategic use of behavioral targeting, real-time bidding, & data-driven strategies.
- Streamlined budget-focused media plans, utilizing PowerBI data & collaborating with cross-functional teams to execute customer-centric marketing initiatives, including UI/UX, video production, animation, & development teams.
- Produced interactive in-platform demos, strategically leveraging innovative gamification techniques to boost user engagement & enhance value delivery by nurturing the customer buying journey for SaaS products.
- Supervised GTM launches of diverse marketing assets, (landing pages, ads, podcasts, demos, etc), strategically integrating them into client's knowledge hub and website to maximize impact and reach.
Marketing Associate
Habitat for Humanity
San Antonio
03.2020 - 07.2021
- Strategically planned and executed paid advertising and social media marketing campaigns, from creation of assets to launch, alongside orchestrating fundraising and informative events to drive business development initiatives.
- Produced the conception, co-direction, and storytelling for multiple events, successfully raising funds and educating supporters, utilizing impactful storytelling and content creation.
- Instrumental in achieving grassroots fundraising of $2.9MM for 2020, exceeding fundraising goals and meeting all 14 organizational goals for that year through effective event management and storytelling.
- Demonstrated a data-driven approach by maintaining a 100% Google Ads optimization score, showcasing strong analytical skills for optimizing performance.
Account Coordinator / Social Media Specialist
The CE Group, Inc
San Antonio
01.2019 - 03.2020
- Company Overview: experiential marketing firm
- Managed internal and external social media channels & advertising campaigns for a portfolio of clients at an award-winning experiential marketing firm.
- Drove branding initiatives for numerous events, overseeing audience promotion, organic social media engagement, & elevating brand visibility & profitability through digital & live experiences.
- Spearheaded social media strategies, elevating brand visibility by 40% and surpassing $500K fundraising goal through innovative digital campaigns.
- Pioneered cross-platform marketing initiatives, seamlessly integrating digital and live experiences to amplify client profitability and audience engagement.
Visual Merchandiser
American Apparel
Austin, Texas
05.2009 - 05.2015
- Created window and in-store displays to promote new product launches.
- Coordinated with marketing team to create promotional materials for campaigns.
- Assisted in developing strategies for increasing sales by using visual merchandising techniques.
Education
BBA - Marketing, International Relations & Global Business
University of Texas At Austin & San Antonio
05.2019
Skills
- Cross Functional Media Strategy: Executed strategy, web design & programmatic campaigns, boosting B2B / B2C engagement & revenue
- Production & Product Demos: Produced videos, interactive software demos, scripts & podcasts
- Luxury Brand Marketing: Experience with digital marketing strategies for premium and luxury brands, focusing on elevating brand awareness, engagement, and online sales
- Project Management: Led diverse teams in agile / scrum methodology for technical creative projects including landing pages & product demos (eg, Managed UX/UI designers, developers, video & animation production teams, copy & script writers)
- Performance and Data-Driven Marketing: Expert in nurturing a customer's buying journey by analyzing consumer behavior, tracking KPIs
- Multilingual Web Development: Collaborated with cross-functional teams across LATAM, NORAM, APAC, & EMEA regions to successfully launch 3 multilingual websites, increasing international user engagement by 70%
- A/B Testing & Conversion Optimization: Skilled in running A/B and multivariate tests, optimizing landing pages, and enhancing user experience
Affiliations
- Office Productivity Tools: Microsoft Office (Excel, Word, PowerPoint), Google Workspace, Trello, Adobe Acrobat.
- Analytics & Data Visualization: Google Analytics, PowerBI, SixSense.
- Design & Development Tools: Figma, DevBox, Adobe Creative Cloud.
- Project Management & Collaboration: Jira, Basecamp, Function Point, Roadmap, Hubspot.
- Advertising & Marketing: Google Ads, Meta, LinkedIn, X, TikTok, YouTube, AdSense, Sprout Social, Hootsuite, Telegram.
Timeline
Account Executive
RAB2B
10.2021 - 07.2023
Marketing Associate
Habitat for Humanity
03.2020 - 07.2021
Account Coordinator / Social Media Specialist
The CE Group, Inc
01.2019 - 03.2020
Visual Merchandiser
American Apparel
05.2009 - 05.2015
BBA - Marketing, International Relations & Global Business
University of Texas At Austin & San Antonio
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