Mahmut Randa
Commercial Director
Ammerbuch
Summary
Results-driven senior executive with extensive experience leading, scaling, and transforming organizations across Central Europe. Proven track record in driving profitable growth through strategic sales, marketing, and digital transformation initiatives. Combines entrepreneurial drive with structured leadership and a strong ability to manage complex change processes. Recognized for building high-performing teams, establishing new business units, and delivering sustainable P&L results.
Overview
19
19
years of professional experience
1
1
Language
Work History
Commercial Director
Erhardt Markisenbau GmbH (StellaGroup)
08.2023 - Current
- Responsible for overall sales, marketing, and product management with full P&L ownership (~€50M).
- Achieved +6% customer growth in 12 months through new sales structures and key account management.
- Implemented a Commercial Excellence framework based on Mercuri principles to standardize sales processes and drive sustainable growth.
- Implemented cross-selling and channel diversification strategies resulting in +€1.5M revenue.
- Digitalized sales and marketing processes using Salesforce, including new CRM modules.
- Increased B2B online order share by 9 percentage points in 12 months.
- Introduced new pricing and discount system, improving average margins by 2%.
- Leading a team of 26 employees across sales, marketing, and product management.
Head of B2B2C & Project Business (Central Europe)
Somfy BA Central Europe
11.2021 - 07.2023
- Integrated multiple sales units (Trade, Retail, E-Commerce, Project Business) under one leadership.
- Increased project business revenue by 20% to €6M through organizational restructuring.
- Built a network of 200 craftsmen for local project acquisition within 24 months.
- Expanded service portfolio with digital actuator services (remote commissioning).
- Member of core project for establishing national repair network in Germany.
- Managed 62 employees (5 direct reports) with P&L responsibility for ~€70M.
Head of B2C Business (Central Europe)
Somfy BA Central Europe
09.2018 - 10.2021
- Led multiple B2C channels (Trade, Retail, E-Commerce, Direct) with revenue responsibility of €61M.
- Increased customer visits by 30% through enhanced sales steering and segmentation (Mercuri method).
- Expanded E-Commerce and telesales channels, generating additional €500k revenue.
- Managed call center operations, achieving 90% availability KPI.
- Directed 50 employees and implemented Salesforce CRM across the unit.
Head of Enduser Business (DACH)
Somfy BA Central Europe
04.2015 - 08.2018
- Founded and developed new B2C business unit for the DACH region.
- Digitalized customer support (self-care tools, lead management).
- Launched direct-to-consumer sales via online shop, generating €3M in new revenue.
- Expanded into short-channel business (DIY, Amazon) with €700k turnover.
- Managed 20 employees and developed team culture focused on agility and innovation.
Managing Director
domocecs GmbH
02.2014 - 03.2015
- Led start-up focused on entry-level automation products under brands ‘domohaus’ and ‘rolladen7’.
- Scaled online/offline B2C and B2B business to 25k motors annually (€1.5M revenue).
- Managed 4 employees and built early digital retail infrastructure.
Manager Enduser & Internet Activities
Somfy GmbH
10.2009 - 01.2014
- Managed Somfy Germany’s B2B and B2C online activities (SEO, SEA, content management).
- Introduced lead management for trade partners and developed digital sales channels.
- Co-founded and later led domocecs GmbH for entry-level B2C products (2015–2020).
Content Manager
Somfy GmbH
11.2006 - 09.2009
- Managed B2B and B2C websites for Somfy Germany and led relaunch of somfy.de.
- Responsible for onsite, offsite, and on-page SEO performance.
Education
M.A. - Economics & Middle Eastern Studies
Eberhard Karls University
01.2008
Abitur - undefined
Martin-Luther-Schule
01.2000
Skills
Sales management
Team building
Commercial strategy implementation
Change Management
Digitalization
Interests
Running & Fitness, Travel, Football
Timeline
Commercial Director
Erhardt Markisenbau GmbH (StellaGroup)
08.2023 - Current
Head of B2B2C & Project Business (Central Europe)
Somfy BA Central Europe
11.2021 - 07.2023
Head of B2C Business (Central Europe)
Somfy BA Central Europe
09.2018 - 10.2021
Head of Enduser Business (DACH)
Somfy BA Central Europe
04.2015 - 08.2018
Managing Director
domocecs GmbH
02.2014 - 03.2015
Manager Enduser & Internet Activities
Somfy GmbH
10.2009 - 01.2014
Content Manager
Somfy GmbH
11.2006 - 09.2009
Abitur - undefined
Martin-Luther-Schule
M.A. - Economics & Middle Eastern Studies
Eberhard Karls University