Malgorzata Kaliszewska
Binau
Summary
Dynamic marketing leader with 15 years of international experience in crafting and executing strategic marketing initiatives, development of new products, market research, events and communication.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Marketing Manager of Europe
USANA Health Sciences
02.2021 - 08.2024
- Appointed to lead USANA Europe's marketing across 11 markets, focusing on brand, research, communication, events, and product marketing
- Guided a team to successfully execute 6 product launches across 11 markets, resulting in a significant increase in market share and profitability
- Within 3 years successfully planned and implemented 5 distributor incentive trips and 2 European Conferences, boosting motivation and sales performance
- Increased customer satisfaction scores by 15% through implementing consumer-centric strategies, resulting in a brand loyalty
- Utilized consumer insights based on customized Euromonitor research to develop and deploy new product positioning and communication, resulting in an increase in market share
- Recipient of the 2022 Community Award for exemplifying leadership focused on corporate values
Independent Provider
EMBS Group
01.2017 - 12.2021
- Successfully completed 20 diverse projects across various sectors and geographical locations, showcasing adaptability and expertise
- Successfully collaborated with Gedeon Richter, Cochlear, Kantar, Netflix, and Rasco on various projects
- Managed project tasks, identified trends, and analyzed competitors, enhancing customer retention
- Provided insights for informed decisions, boosting business performance
- Owned and managed internal stakeholder relationships, contributing to a 15% improvement in cross- departmental collaboration and successful delivery of key projects
Senior Marketing Coordinator
Arbonne UK Limited Part of Arbonne International, Llc
05.2015 - 12.2020
- Managed Polish market remotely from UK office, boosting brand awareness
- Contributed to Arbonne's 2019 rebrand, enhancing loyalty and market presence
- Within 5 years boosted customer base in Poland by 40% through PR campaign enhancements, resulting in increased market share and brand recognition
- Directed planning for 5 Conferences (500-700 attendees) & 10 Discover Arbonne events in Poland, and 5 UK Conferences (1200-2300 attendees), fostering market growth over 5 years
- Coordinated two seasonal product launches per year, totaling 40 products over 5 years, leading to significant business growth
Sales Manager
Pramerica Part Of Prudential Finances, Inc.
08.2013 - 04.2015
- Managed a 12-member sales team, maintaining premium service levels with existing accounts and adding new customers, contributing to a 3% increase in Katowice market share
Marketing External Expert
Bank Zachodni WBK part of Santander Consumer Bank
05.2012 - 03.2013
- In charge of marketing, PR, and CSR efforts for banking and e-banking products
- Organized 7 local events, participated in European Congress for Enterprises and B4Young Initiative
Marketing Coordinator
Agencja Wydawnicza Kaligraf
09.2006 - 05.2012
- Supervised a team of 15 reps, guiding marketing and strategic sales activities
- Exceeded sales targets by 4% in 2007, 6% in 2008, and 11% in 2011
Education
Master's Degree - Sociology
Jagiellonian University
12.2011
Master's Degree of International Relations - Development Studies
Tischner European University
12.2011
B.A. - Sociology Specialization of Public Relations
Tischner European University
01.2009
Erasmus
University Of Copenhagen Copenhagen, Capital Region of Denmark
01.2009
Skills
- Team Management
- Leadership
- Strategic Marketing
- Event Management
- Market Development
- Market Analysis
- Market Research
- Brand Planning
- Driving Growth
- Event Planning
- Budgets
- Communication skills
- International
- Coaching
- Data Analysis
- Pipelining
- Marketing planning
- Optimizations
- Cross-functional
- Writing
- New strategies
Certification
1-year online programme: Marketing Director Course 10/2023 - 10/2024 Next MBA 1 month Building Your Leadership Skills HEC Paris 3 online courses – 1 month each (Initiating and Planning Projects, Budgeting and Scheduling Projects, Managing Project Risks and Changes) University of California Division of Continuing Education 4 online courses – 2 months Management Skills for International Business (Professional Skills for International Business, Quantitative Foundations for International Business, International Business Environment) endorsed by CMI (Chartered Management Institute) University of London
Interests
Hobbies: former competitive dressage rider at the national level (active until 2018) and certified judge for the Polish Equestrian Federation. Enthusiastic skier with a passion for travel and exploring diverse cultures.
Timeline
Marketing Manager of Europe
USANA Health Sciences
02.2021 - 08.2024
Independent Provider
EMBS Group
01.2017 - 12.2021
Senior Marketing Coordinator
Arbonne UK Limited Part of Arbonne International, Llc
05.2015 - 12.2020
Sales Manager
Pramerica Part Of Prudential Finances, Inc.
08.2013 - 04.2015
Marketing External Expert
Bank Zachodni WBK part of Santander Consumer Bank
05.2012 - 03.2013
Marketing Coordinator
Agencja Wydawnicza Kaligraf
09.2006 - 05.2012
Master's Degree - Sociology
Jagiellonian University
Master's Degree of International Relations - Development Studies
Tischner European University
B.A. - Sociology Specialization of Public Relations
Tischner European University
Erasmus
University Of Copenhagen Copenhagen, Capital Region of Denmark
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