Marcel Berger

• Develop and own commercialization and pricing strategies for Amazon's B2B Physical Retail Technologies (Just Walk Out | Amazon One | Dash Cart)
• Cultivate relationships with key decision makers (C-level) in leading retail chain accounts to achieve long-term partnerships and sales growth
• Consult customers and internal stakeholders on how to achieve their highest possible ROI with Amazon's products in retail and hospitality stores
• Develop and own Amazon's global sales playbook for B2B sales of Physical Retail Technologies
• Ensured strict adherence to established budgets by closely monitoring expenses throughout each stage of the project cycle.

• Launched Amazon 4 Star stores as a new business line of Amazon in the UK
• Management of the project management team (8 Senior PM's), overseeing central store operations
• Strategic development and implementation of programs and SOP's to improve the internal (employee) and external (customer) experience in stores
• Ownership and development of strategic and operational KPI's for stores to drive positive P+L impact, driving positive ROI of stores within 3 months post launch
• Ownership of stakeholder management between Operations, Supply Chain, Tech-Teams, Category Management, Marketing and Finance
• Development and implementation of Go-To-Market (GTM) initiatives in stores
• Full ownership of "peak readiness" in stores during Q4
• Full P+L responsibility for Store Operations

• Management of the Project Management Team, consisting of 5 team members (PM, Engineer, Admin)
• Championed best practices in project management across the organization, leading to increased consistency and improved overall performance.
• Strategic buying of power and gas for the ALDI SOUTH group (2000+ stores)
• Planning and controlling of energy related processes and KPI
• Planning and controlling of energy audits (DIN ISO 50001) in 2000+ ALDI SÜD stores
• Owning and Ensuring legal and procedural compliance of relevant processes

• Responsible for 7+ stores in the Brighton area in terms of legal, organizational, and commercial interests
• Full responsibility for learning and training as well as disciplinary and operational leadership of 250 employees
• Continuous analysis of business processes and key metrics, moving my area from #61 to #2 in the UK (of 70 areas) on the balanced scorecard within one year
• Identify staff vacancies and recruit, interview and select applicants
• Support and leadership of store managers to improve sales, reduce losses, promote customer and staff satisfaction and ensure a high performance
• Planning, monitoring and organizing store openings and store modernization

Ownership of cross-functional projects:
• Optimization of loss management and inventory processes for ALDI UK, reducing inventory losses by £3m in 2019
• Development of a mentoring program for 100+ junior Area Managers
• Supporting development of a Click & Collect concept for ALDI UK during the Covid pandemic
• Development and roll-out of an IT-supported, automated ordering process for ALDI UK, saving 5% of store management payroll per store
• Organizational support of the opening of the largest ALDI distribution center in the world

• Responsible for 5+ stores in the Frankfurt/Main area in terms of legal, organizational, and commercial interests
• Full responsibility for learning and training as well as disciplinary and operational leadership of 100 employees
• Identify staff vacancies and recruit, interview and select applicants
• Support and leadership of store managers to improve sales, reduce losses, promote customer and staff satisfaction and ensure a high performance
• Planning, monitoring and organization of store openings and store modernizations

Ownership of cross-functional projects:

• Cost optimizations of the ALDI Mörfelden distribution centre, driving inventory losses in stores down by 0.25% of sales
• Ownership of implementation of new IT systems such as automated ordering solutions in all stores of the ALDI Mörfelden region
• Ownership of store modernization of 50+ stores to ALDI's new store architecture
• Internal energy auditor for the ALDI SOUTH group according to DIN EN ISO 50001, auditing 50+ stores/year
• Development of a distribution and allocation system for "special buys", used across 150+ stores and reducing special buy wastage by 0.5% of sales