17+ Years Experience · I help companies build, fix and scale performance-driven business models. My work combines strategic thinking with hands-on experience – always focused on clarity, efficiency and long-term value.
🚀 Driving Performance for 17+ years
🏆 Affiliate & Performance Marketing Expert
🎯 Lead Generation & Growth Specialist
⭐️ Top 150 Affiliate Marketing Influencer
✔️I combine many years of business development experience with a strong network that I have built over time to drive companies and projects forward in a targeted way.
My services at a glance:
🚀 Affiliate Marketing Expertise: Analysis, setup, and optimization across all market perspectives.
🚀 Project Development & Scaling: Building, expanding, or relaunching marketing and affiliate projects.
🚀 Performance Marketing Channels: Support with Facebook Ads, Google Ads, YouTube Ads, display advertising, and lead generation.
🚀 Business Development: Strategic expansion into new business areas through deep market understanding and a strong network.
🚀 Flexible Collaboration: Project-based support or temporary reinforcement during critical phases.
🚀 Strategic Consulting: Performance audits, roadmaps, and high-performance concept development.
✔️Led the strategic business development and market growth of ShopBack Germany.
🏆Key Achievements / Top Wins🏆
1️⃣Led the integration and ongoing management of strategic merchant partnerships, including sky.de, E.ON, XIAOMI, STIHL, and additional leading brands.
2️⃣ Successfully expanded and scaled the Travel category, onboarding high-profile partners such as LTUR.com, Trendtours, sonnenklar.tv, urlaubsguru.de, ALDI Reisen, REWE Reisen, Netto Reisen, and trivago.de.
3️⃣Drove a significant increase in fixed-fee package revenue and negotiated higher commission structures for multiple merchants, contributing to an all-time revenue high and record performance for ShopBack Germany.
✔️ Strategy & Market Development for the DACH-Market
🏆Key Achievements / Top Wins🏆
1️⃣ Integrated PAYBACK as a publisher: Germany’s biggest loyalty platform onboarded – game-changer for DACH growth.
2️⃣ Onboarded ASUS: Built and scaled affiliate setup – became one of their key marketing channels.
3️⃣ Achieved record revenue & profit: Optimized processes – reached all-time highs in performance.
✔️Affiliate Marketing / Direct Partnerships – Strategy
✔️Affiliate Marketing / Direct Partnerships – Management
✔️Affiliate Marketing / Direct Partnerships – Optimization
✔️Affiliate Marketing / Direct Partnerships – Development
We use the following affiliate networks:
✔️Private Network
✔️Mcanism
✔️Tradedoubler
✔️AWIN
My responsibilities at Visual Meta GmbH:
✔️Affiliate marketing (Affilinet, Tradetracker, Private Network)
✔️Display campaigns (retargeting, prospecting, native ads, direct bookings/private deals)
✔️Mobile marketing (ASO, CPI campaigns, onsite promotion),
✔️Affiliate marketing,
✔️Social Media
✔️SEO
✔️SEA
✔️Content management
Clients managed:
• Fleurop.de
• Lexoffice.com
• twotickets.de
• Shop24Direct.de
Who I am: People around me know me as a sociable person who knows how to inspire enthusiasm, whether through humour, creativity or expertise.
In my spare time, I also spend time online. I’m mostly active on social media, where I keep up to date with the latest news and maintain my connections. Because of this passion, working for an internet company is far more than just a job to me.
I find a balance to my professional life through fitness and running, my love of reading, and spending time with friends and family.
I am also always on the lookout for new opportunities and challenges to make my life more interesting and broaden my horizons.
My approach to work: The prospect of constantly learning new things or developing further are key factors that motivate me and bring me joy. It fills me with pride to achieve set or prescribed goals, whether through teamwork or personal initiative. I do not let setbacks unsettle me, but instead analyse the mistakes and use the lessons learnt to still reach my goal and/or implement further projects more efficiently.
My values:
• Gratitude
• Motivation
• Optimism
• Learning