Marco Wellermann
Lüdenscheid,NW
Summary
Seasoned international business and commercial leader with over 20 years of experience shaping multi-market go-to-market strategies and forging strategic alliances across EMEA, APAC, and the Middle East. Proven ability to build and leverage C-level relationships with global technology leaders and diplomatic stakeholders to drive strategic initiatives.
Currently applying this expertise as a senior consultant to an undisclosed private military company, focusing on C-UAS training and drone technology integration. A strategic thinker with deep geopolitical understanding and a background in a military family (German Air Force, Special Forces), uniquely positioned to bridge the gap between commercial high-tech innovation and strategic defense programs.
Fluent in English and German. Lived or spent extended time in Amsterdam, Berlin, Paris, Taipei, Hong
Kong, and Jeddah.
Overview
27
27
years of professional experience
1
1
Certificate
Work History
Senior Consultant
Wellermann Business Consulting & Associates
Dortmund, Germany
04.2025 - Current
- Advise private military and security clients, on developing strategic programs and international partner ecosystems for C-UAS and drone technology
- Build, maintain, and expand long-term relationships with key partners, including major retailers and online platforms.
- Lead contract and commercial negotiations on terms, conditions, marketing investments, and joint business plans.
- Analyze market trends, competitive dynamics, and channel performance to identify growth opportunities and optimize existing routes to market.
- Led strategic initiatives to optimize channel performance and improve client engagement.
- Developed AI based sales and performance reviews and solutions based on market analysis and client needs.
Managing Director
Prestek GmbH
Dortmund, Germany
04.2020 - 03.2025
- Directed complex, cross-functional programs with full P&L responsibility, aligning technology roadmaps with long-term strategic business goals
- Defined and implemented business development and growth strategies, expanding the company’s footprint in key EMEA markets.
- Built and nurtured senior-level relationships with clients, suppliers, and other stakeholders to secure long-term partnerships.
- Monitored market trends and competitive landscape to guide commercial decision-making and portfolio prioritization.
- Oversaw financial planning and budgeting processes, ensuring alignment with corporate objectives, and London based group HQ
Director Business Development EMEA
Red Harp
Berlin, Germany
12.2019 - 01.2020
- - Acted as Senior Consultant to leading Chinese high-tech consumer electronics corporations entering the EMEA region.
- - Designed and implemented market-entry and expansion strategies, including retail, distribution, and reseller pricing concepts.
- - Managed marketing development budgets and contributed thought-leadership articles and market research pieces.
Head of Global Sales
Handyparadies GmbH
Amberg, Germany
02.2014 - 10.2019
- Partnered with the CEO to transform the business from a B2C e-commerce model to a B2B-focused organization.
- Owned global sales P&L, budget planning, and key supplier and customer relationships across Europe, APAC, and the USA.
- Built, trained, and led an international sales team, establishing a strong B2B customer base in multiple regions.
- Developed and executed online marketing and social media programs to support commercial growth.
- Cultivated and maintained relationships with key international clients to drive revenue growth.
- Developed and executed global sales strategies to penetrate new markets, and overachieving targets (40M EUR)
- Mentored junior sales staff, enhancing team performance through targeted training programs.
European Area Director/Shareholder
1000deals.de UG
Dortmund, Germany
01.2013 - 02.2014
- - Led worldwide channel management for consumer electronics and mobile accessory brands entering Europe, Russia & CIS, and the Middle East.
- - Developed strategic business and channel plans and launched new products and services into target markets.
- - Negotiated and secured partnerships with distributors, retailers, and other key stakeholders to drive revenue growth.
Owner, Consultant
we.communications
Lüdenscheid, Germany
03.2006 - 12.2011
- Delivered consulting projects across EMEA, Russia & CIS, MEA, and APAC, with extensive on-the-ground presence in Moscow, St. Petersburg, Kiev, Dubai, and Jeddah/Riyadh.
- Advised technology and consumer brands on channel strategy, marketing, and business development.
- Directed project teams in delivering comprehensive marketing campaigns across multiple channels.
- Established strategic communication plans to enhance client engagement and brand visibility.
- Coordinated cross-functional teams to ensure alignment on project objectives and timelines.
Sales/Business Development Manager New Markets
ASSMANN Electronic GmbH
Lüdenscheid, Germany
01.2010 - 08.2011
- - Managed full market entry for Russia and CIS, later expanding to the Middle East and Africa.
- - Conducted market analysis, P&L and pricing work, and defined go-to-market strategies for each region.
- - Established distributor, retail, and corporate relationships and served as official company representative in those markets.
Strategic Alliance Officer
SAB Holding
Jeddah, Saudi Arabia
05.2008 - 09.2008
- Identified and evaluated strategic partners, developed and negotiated partnership proposals, and managed existing alliances.
- Coordinated cross-functional teams to execute partnership initiatives and tracked KPIs such as revenue contribution and market share.
- Led departmental meetings to communicate goals, updates, and best practices effectively.
- Oversaw daily operations, ensuring compliance with safety regulations and company policies.
- Coordinated and executed security measures for personal protection on business trips to Yemen, Oman, and Lebanon.
Event Director/Biz Dev Manager
DISTREE Events S.A.R.L
Paris, France
04.2006 - 04.2008
- - Drove business development for Asia Pacific while being based in Germany, Paris, and Taiwan.
- - Managed worldwide key accounts, P&L, and new client acquisition for executive channel events in the CEE retail market.
- - Expanded PR and partner networks across EMEA to support event and revenue growth.
- Led strategic planning and execution of high-profile events, ensuring alignment with organizational goals.
- Developed and maintained relationships with key stakeholders, enhancing collaboration opportunities for event success.
- Coordinated logistics, including venue selection and vendor negotiations, to streamline operational processes.
- Enhanced attendee engagement through immersive experiences and interactive elements that fostered community building among participants.
- Maximized ROI for corporate clients by creating tailored sponsorship packages that aligned with their strategic objectives while delivering measurable results.
Retail Marketing Manager EMEA
VIA Technologies, Inc.
Taipei, Taiwan
04.2005 - 03.2006
- - Served as part of the EMEA CPU Channel Marketing Team, developing a new marketing concept for VIA’s low-voltage mobile CPU portfolio.
Marketing and PR Manager EMEA
Club-3D B.V
Amsterdam, Netherlands
08.2001 - 12.2004
- - Developed marketing and PR programs, brand identity, and positioning in the gaming market.
- - Acted as primary contact for chipset manufacturers including ATI/AMD, NVIDIA, Intel, Infineon, S3, and XGI.
- Cultivated relationships with media outlets to secure positive coverage for product launches.
- Planned and executed successful PR events, ensuring positive exposure for the organization.
- Served as primary liaison between company management and external partners in joint ventures or copromotions.
Marketing Assistant
ASSMANN Electronic GmbH
Lüdenscheid, Germany
06.1999 - 03.2001
- - First role with the company, supporting marketing activities and campaigns across EMEA.
Education
Kommunikationswirt - Marketing and Communication
Marketing And Communication Academy
Düsseldorf01.2003
High School Diploma -
Realschule Schalksmühle
Schalksmühle01.1996
Skills
- Entrepreneurship
- Persistency
- Geo-Politics
- Int Sales & Business Development
- Artificial Intelligence (AI)
- Corporate Diplomacy
- Commercial Skills & Strategic planning
- Project & Program Management
- Relationship & Alliance Management
- Commercial Skills & Strategic planning
Certification
Ordinance on Aptitude of Instructors for Management Assistant for Wholesale and Foreign Trade: (IHK) Chamber of Commerce Munich and Upper Bavaria
Timeline
Senior Consultant
Wellermann Business Consulting & Associates
04.2025 - Current
Managing Director
Prestek GmbH
04.2020 - 03.2025
Director Business Development EMEA
Red Harp
12.2019 - 01.2020
Head of Global Sales
Handyparadies GmbH
02.2014 - 10.2019
European Area Director/Shareholder
1000deals.de UG
01.2013 - 02.2014
Sales/Business Development Manager New Markets
ASSMANN Electronic GmbH
01.2010 - 08.2011
Strategic Alliance Officer
SAB Holding
05.2008 - 09.2008
Event Director/Biz Dev Manager
DISTREE Events S.A.R.L
04.2006 - 04.2008
Owner, Consultant
we.communications
03.2006 - 12.2011
Retail Marketing Manager EMEA
VIA Technologies, Inc.
04.2005 - 03.2006
Marketing and PR Manager EMEA
Club-3D B.V
08.2001 - 12.2004
Marketing Assistant
ASSMANN Electronic GmbH
06.1999 - 03.2001
Kommunikationswirt - Marketing and Communication
Marketing And Communication Academy
High School Diploma -
Realschule Schalksmühle
Language Skills
Fluent in English and German
Locations
- Amsterdam, Netherlands
- Berlin, Germany
- Paris, France
- Taipei, Taiwan
- Hong Kong, China
- Jeddah, Saudi Arabia
Personal Interest
- Geo-Politics & Global News: Actively analyzing geopolitical trends to inform strategic business decisions in volatile markets.
- High-Tech & Cyber-Security: Deep interest in emerging technologies, particularly UAVs, C-UAS, and their application in modern defence.
- Philosophy & Strategic Solutions: Applying structured, philosophical approaches to solve complex, multi-layered business and security challenges.
- Artificial Intelligence: Technology, Opportunities and Global Risks
- Basketball, Mountain Biking
- Reading
- Finding Out