Marco Wellermann
Dortmund,NW
Summary
Senior business development and commercial leader with 20+ years of experience in sales, marketing, and international channel management across EMEA, APAC, Russia & CIS, and the Middle East. Currently focused on circular economy and sustainable business models, with a strong track record in multi-market go-to-market strategy, supply chain optimization, and excess stock/end-of-life solutions for distributors and brands. Builds and leads high-performing cross-functional teams, drives P&L impact, and leverages market and geo-political trends to shape strategic decisions; fluent in English and German
Overview
27
27
years of professional experience
1
1
Certification
Work History
Senior Consultant
Wellermann EMEA Channel Consulting
Dortmund
04.2025 - Current
- Develop and execute channel strategies for consumer electronics brands to maximize market share and revenue across EMEA.
- Build, maintain, and expand long-term relationships with key partners, including major retailers and online platforms.
- Lead contract and commercial negotiations on terms, conditions, marketing investments, and joint business plans.
- Analyze market trends, competitive dynamics, and channel performance to identify growth opportunities and optimize existing routes to market.
Managing Director
Prestek GmbH
Dortmund
04.2020 - 03.2025
- Led cross-functional teams in strategic planning and execution, managing multi-million-dollar budgets and delivering significant cost savings.
- Defined and implemented business development and growth strategies, expanding the company's footprint in key EMEA markets.
- Built and nurtured senior-level relationships with clients, suppliers, and other stakeholders to secure long-term partnerships.
- Monitored market trends and competitive landscape to guide commercial decision-making and portfolio prioritization.
Director Business Development EMEA
Red Harp
Berlin
12.2019 - 01.2020
- Acted as Senior Consultant to leading Chinese high-tech consumer electronics corporations entering the EMEA region.
- Designed and implemented market-entry and expansion strategies, including retail, distribution, and reseller pricing concepts.
- Managed marketing development budgets and contributed thought-leadership articles and market research pieces.
Head of Global Sales
Handyparadies GmbH
Amberg
02.2014 - 10.2019
- Partnered with the CEO to transform the business from a B2C e-commerce model to a B2B-focused organization.
- Owned global sales P&L, budget planning, and key supplier and customer relationships across Europe, APAC, and the USA.
- Built, trained, and led an international sales team, establishing a strong B2B customer base in multiple regions.
- Developed and executed online marketing and social media programs to support commercial growth.
European Area Director/Shareholder
1000deals.de UG
Dortmund
01.2013 - 02.2014
- Led worldwide channel management for consumer electronics and mobile accessory brands entering Europe, Russia & CIS, and the Middle East.
- Developed strategic business and channel plans and launched new products and services into target markets.
- Negotiated and secured partnerships with distributors, retailers, and other key stakeholders to drive revenue growth.
- Ensured compliance with industry regulations, minimizing risk exposure for the company while safeguarding its reputation in the market.
Owner, Consultant
we.communications
Lüdenscheid
03.2006 - 12.2011
- Delivered consulting projects across EMEA, Russia & CIS, MEA, and APAC, with extensive on-the-ground presence in Moscow, St. Petersburg, Kiev, Dubai, and Jeddah/Riyadh.
- Advised technology and consumer brands on channel strategy, marketing, and business development.
- Managed financial operations, including budgeting and expense tracking.
- Developed and implemented operational strategies to enhance business efficiency.
- Expanded business into new markets, cond
- Achieved significant cost savings by implementing energy-efficient solutions across company facilities.
Sales/Business Development Manager New Markets
ASSMANN Electronic GmbH
Lüdenscheid
01.2010 - 08.2011
- Managed full market entry for Russia and CIS, later expanding to the Middle East and Africa.
- Conducted market analysis, P&L and pricing work, and defined go-to-market strategies for each region.
- Established distributor, retail, and corporate relationships and served as official company representative in those markets.
- Delivered exceptional customer service, fostering positive shopping experiences and driving repeat business.
- Trained new team members on sales techniques and product knowledge to enhance overall performance.
- Developed and implemented strategic initiatives to improve service delivery and client satisfaction.
Strategic Alliance Officer
SAB Holding Saudi Arabia
Jeddah
05.2008 - 09.2008
- Identified and evaluated strategic partners, developed and negotiated partnership proposals, and managed existing alliances.
- Coordinated cross-functional teams to execute partnership initiatives and tracked KPIs such as revenue contribution and market share.
- Accomplished multiple tasks within established timeframes.
- Negotiated favorable terms with suppliers, cutting operational costs while maintaining quality of service.
Event Director/Biz Dev Manager
DISTREE Events S.A.R.L
Paris
04.2006 - 04.2008
- Drove business development for Asia Pacific while being based in Germany, Paris, and Taiwan.
- Managed worldwide key accounts, P&L, and new client acquisition for executive channel events in the CEE retail market.
- Expanded PR and partner networks across EMEA to support event and revenue growth.
- Excellent communication skills, both verbal and written.
- Worked effectively in fast-paced environments.
- Self-motivated, with a strong sense of personal responsibility.
Retail Marketing Manager EMEA
VIA Technologies, Inc.
Taipei
04.2005 - 03.2006
- Served as part of the EMEA CPU Channel Marketing Team, developing a new marketing concept for VIA's low-voltage mobile CPU portfolio.
- Developed and executed integrated marketing campaigns to enhance brand visibility and customer engagement.
- Analyzed market trends and consumer behavior to inform strategic marketing decisions and product positioning.
- Established relationships with key retail partners to expand distribution channels and increase product reach.
- Managed vendor partnerships to negotiate favorable contracts, ensuring optimal product availability and pricing structures for the business.
- Streamlined communication channels through the development of effective retail marketing materials.
Marketing and PR Manager EMEA
Club-3D B.V
Amsterdam
08.2001 - 12.2004
- Developed marketing and PR programs, brand identity, and positioning in the gaming market.
- Acted as primary contact for chipset manufacturers including ATI/AMD, NVIDIA, Intel, Infineon, S3, and XGI.
- Cultivated relationships with media outlets, securing coverage in key publications.
- Developed and implemented comprehensive public relations strategies to enhance brand visibility.
- Collaborated with sales teams to align marketing efforts with business objectives, driving customer acquisition and retention.
Marketing Assistant
ASSMANN Electronic GmbH
Lüdenscheid
06.1999 - 03.2001
- First role with the company, supporting marketing activities and campaigns across EMEA.
- Coordinated logistics for photo shoots, including location scouting and scheduling, optimizing workflow efficiency.
- Planned and prepared for on-location and studio shoots.
- Designed innovative visuals that enhanced brand identity and user experience.
Education
Kommunikationswirt -
Marketing and Communication Academy in Düsseldorf, Tertia Berufsakademie Düsseldorf
01.2003
Mittlere Reife -
Realschule Schalksmühle
01.1996
Skills
- Business Development
- Sales
- Consulting
- P&L
- Project & Program Management
- International Sales
- Supplier Relationship Management (SRM)
- Commercial Skills
- Entrepreneurship
- Channel Management
- International Business
- Geo-Politics
- Strategic Alliances
- Account Management
Certification
Ordinance on Aptitude of Instructors for Management Assistant for Wholesale and Foreign Trade: (IHK) Chamber of Commerce Munich and Upper Bavaria
Salary Expectations And Work Mode
100.000 EUR per Annum, Bonus on Targets, Office, Hybrid Work Mode, True
Locations
- Amsterdam, Netherlands
- Berlin, Germany
- Paris, France
- Taipei, Taiwan
- Hong Kong, China
- Jeddah, Saudi Arabia
Hobbies and Interests
- Geo-Politics
- Philosophy
- Basketball
- Mobility Solutions
- High-Tech, Cyber-Security
- Business
- Reading, Global News
- Internet
Timeline
Senior Consultant
Wellermann EMEA Channel Consulting
04.2025 - Current
Managing Director
Prestek GmbH
04.2020 - 03.2025
Director Business Development EMEA
Red Harp
12.2019 - 01.2020
Head of Global Sales
Handyparadies GmbH
02.2014 - 10.2019
European Area Director/Shareholder
1000deals.de UG
01.2013 - 02.2014
Sales/Business Development Manager New Markets
ASSMANN Electronic GmbH
01.2010 - 08.2011
Strategic Alliance Officer
SAB Holding Saudi Arabia
05.2008 - 09.2008
Event Director/Biz Dev Manager
DISTREE Events S.A.R.L
04.2006 - 04.2008
Owner, Consultant
we.communications
03.2006 - 12.2011
Retail Marketing Manager EMEA
VIA Technologies, Inc.
04.2005 - 03.2006
Marketing and PR Manager EMEA
Club-3D B.V
08.2001 - 12.2004
Marketing Assistant
ASSMANN Electronic GmbH
06.1999 - 03.2001
Kommunikationswirt -
Marketing and Communication Academy in Düsseldorf, Tertia Berufsakademie Düsseldorf
Mittlere Reife -
Realschule Schalksmühle