Marcus Deniz Heyer
Leidschendam
Summary
Experienced multilingual marketer with a strong background in brand and digital marketing across various European markets. Proficient in developing content and campaign strategies, as well as localising and producing media. Demonstrated success in creating global marketing strategies that drive impactful regional execution.
Overview
4
4
years of professional experience
Work History
Marketing Communications Specialist: Passenger Car & Two-Wheeler Tyres (Vredestein Brand)
Apollo Tyres Ltd.
11.2024 - Current
- Co-led planning and execution of communication strategies for three product launches in Europe, ensuring regional alignment and timely delivery of assets.
- Drafted creative briefs for agencies, driving timely production of impactful Point-of-Sale materials within budget.
- Produced and directed brand video and photo shoots, managing logistics, budgets, and creative direction to ensure brand consistency.
- Managed pan-European marketing campaigns from strategy to rollout, coordinating digital calendars and aligning campaign assets across channels.
- Crafted compelling product copy for digital and physical formats, overseeing localisation workflows in 10+ languages, while maintaining brand guidelines.
- Optimised divisional workflows and built shared digital environments to enhance asset sharing and collaboration across EMEA offices.
Digital Experience Coordinator
Yamaha Motor Europe
01.2024 - 10.2024
- Developed 50+ pan-European content strategies aligned with seasonal plans, increasing adoption by 31% and enhancing regional engagement.
- Applied SEO practices across 30+ websites, supporting projected 20% organic traffic growth and ensuring brand consistency.
- Crafted 500+ microcopies for Yamaha Motor and Racing websites, improving user clarity and navigation.
- Led five localisation projects, coordinating multilingual rollout and QA for cultural relevance across markets.
- Oversaw Pro Fishing Cup app development, achieving launch within six months based on user needs.
- Enhanced MyRide app through user feedback integration, resulting in improved UX and features.
- Directed influencer campaigns on Twitch for eBikes, generating sales and engaging 10,000+ viewers with 500+ interactions.
- Delivered monthly market reports with insights, achieving full adoption across European markets.
Junior Digital Experience Coordinator
Yamaha Motor Europe
10.2021 - 12.2023
- Launched financing tool with Santander, achieving 63% increase in online finance calculations across 11 European markets.
- Activated eCommerce functionality for 10+ European websites, enhancing digital sales through cross-functional collaboration.
- Provided digital marketing support with 80% annual satisfaction rate, reduced inquiries by ~30% through streamlined documentation.
- Coordinated digital content and lead collection tools for public events, ensuring effective live troubleshooting support.
- Organised European Digital Marketing Meeting, attaining 90% satisfaction and boosting regional knowledge exchange.
- Managed 50+ product embargoes across Europe with 100% compliance, synchronising campaign timelines and launch communication.
Brand Coordinator: Urban Mobility (50% Alongside Digital Marketing)
Yamaha Motor Europe
06.2023 - 10.2023
- Co-developed two market-driven brand marketing plans informed by regional insights for two product launches.
- Co-directed creative agencies in the development of cohesive visual assets, ensuring consistent brand storytelling across digital and physical channels in line with global brand standards.
Education
Master of Arts - Media Studies: Media Creation & Innovation
University of Groningen
Groningen, Netherlands07.2024
Master of Arts - Business Management
University of Aberdeen
Aberdeen, Scotland07.2018
Skills
- Adobe Experience Manager (AEM): Content management and digital asset workflows
- Adobe Creative Cloud: Production and editing of multimedia
- Asana and Jira: Agile project management and team coordination
- CommerceTools and inRiver: Product information management and eCommerce integration
- Confluence and Sharepoint: Collaborative documentation and knowledge sharing
- HTML: Responsive web content and interface customisation
- Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams): Productivity and collaboration
- SAP: Cost tracking and financial reporting
- Salesforce and Hubspot: Customer relationship and lead management
Languages
English
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
Turkish
Bilingual or Proficient (C2)
Dutch
Intermediate (B1)
French
Elementary (A2)
Japanese
Beginner (A1)
Hobbies and Interests
- (Trail) running
- Hiking
- Music production
- Photography
Timeline
Marketing Communications Specialist: Passenger Car & Two-Wheeler Tyres (Vredestein Brand)
Apollo Tyres Ltd.
11.2024 - Current
Digital Experience Coordinator
Yamaha Motor Europe
01.2024 - 10.2024
Brand Coordinator: Urban Mobility (50% Alongside Digital Marketing)
Yamaha Motor Europe
06.2023 - 10.2023
Junior Digital Experience Coordinator
Yamaha Motor Europe
10.2021 - 12.2023
Master of Arts - Media Studies: Media Creation & Innovation
University of Groningen
Master of Arts - Business Management
University of Aberdeen
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