Markus Heinle
Munich
Summary
Accomplished Business Analyst with a robust foundation in project management and marketing. Proficient in data analysis, visualization, and storytelling, utilizing tools such as Tableau, Excel, and SQL. Well-equipped to coordinate and support demand planning, analyze market trends, and create impactful presentations. Excited to leverage skills to contribute effectively as a Marketing Planning and Analytics Staff Specialist, ensuring strategic communication with top management and marketing teams.
Overview
9
9
years of professional experience
Work History
Senior Analyst Sales & Marketing (Performance Management)
Infineon Technologies AG
04.2021 - Current
- Developed Tableau-based SMD & Division Cockpit for precise revenue & dwin gap evaluation and target action implementation.
- Automated digital marketing KPI collection using Tableau, establishing a single source of truth.
- Directed harmonisation of digital marketing campaigns to optimise sales funnel performance.
- Supported design of SMD Target Setting Process by creating a tool to align DWIN targets with strategy.
- Led success-tracking in cross-selling enablement project, identifying countermeasures for performance gaps.
Digital Marketing Analyst - Intern
Infineon Technologies AG
10.2019 - 02.2021
- Developed enterprise-wide automated reporting tool for marketing campaigns, enhancing data accessibility and insights.
- Conducted comprehensive analysis of marketing campaigns using Google Analytics and Adobe Analytics, driving performance improvements.
- Played a significant role in campaign planning and goal setting processes to align marketing objectives.
IT Project Management Intern
Telefónica Germany GmbH & Co. OHG
06.2019 - 09.2019
- Designed and prioritised user stories to enhance project outcomes.
- Monitored processes and managed metadata efficiency using SQL.
- Administered projects using Jira and Confluence for streamlined operations.
Sales Operations - Working Student
Lenovo (Deutschland) GmbH
06.2016 - 01.2018
- Monitored 2- and 3-tier deliveries for precise tracking and performance analysis.
- Executed product selection, configuration, and offer preparation to optimise sales processes.
- Implemented sales controlling measures to consistently achieve performance objectives.
- Designed configurators with pre-negotiated pricing for enhanced global account management.
Education
Master of Science - Management & Technology
Technical University of Munich
04-2021
Bachelor of Science - Technically Oriented Business Administration
University of Stuttgart
01.2018
Skills
- Advanced MS Excel proficiency
- Tableau analytics proficiency
- SQL data analysis
- Jira project management
- Power BI data visualization
- Proficient in Microsoft PowerPoint
- Statistical analysis
LANGUAGES
German Native
English Expert
Spanish Intermediate
French Beginner
Timeline
Senior Analyst Sales & Marketing (Performance Management)
Infineon Technologies AG
04.2021 - Current
Digital Marketing Analyst - Intern
Infineon Technologies AG
10.2019 - 02.2021
IT Project Management Intern
Telefónica Germany GmbH & Co. OHG
06.2019 - 09.2019
Sales Operations - Working Student
Lenovo (Deutschland) GmbH
06.2016 - 01.2018
Master of Science - Management & Technology
Technical University of Munich
Bachelor of Science - Technically Oriented Business Administration
University of Stuttgart
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