Masuma Hashimova
Oberschleißheim,Germany
Summary
I began my career focusing on data analysis and reporting, where I built a strong analytical foundation. Transitioned into an operational role, gaining experience in category-related processes such as product data, revenue analysis, and cross-functional coordination. Currently, I focus on category operations, using SAP S/4HANA, Excel, and Power BI to support decision-making and manage topics such as pricing, branding and performance.
Overview
6
6
years of professional experience
10
10
years of post-secondary education
Work history
Junior Category Operations Specialist
OROVIVO AG
Hallbergmoos, Germany
2026.03 - 2026.05
- Support E2E category operations, stock management, assortment planning, and product lifecycle
- Perform inventory analysis (returns, replenishment, stock balancing) using Excel and SAP to optimise availability and reduce the shortage rate
- Coordinate stock allocation with Supply Chain and Demand Planning to ensure store needs
- Manage product data and system uploads in SAP
- Category owner for services after-sales, responsible for performance, pricing and competitor analysis
- Collaborate cross-functionally with Supply Chain, E-commerce, and Logistics for efficient stock flow and product availability
Working Student – Trade Promotion Management
Henkel AG & Co. KGaA
Düsseldorf
2025.02 - 2025.08
- Support the TPM team in driving the adoption and use of SPARC, TPM tool used for promotion management and account planning.
- Acted as an interface between business users and DevOps team.
- Agile methodologies (Scrum), actively contributed to sprint planning, daily stand-ups, sprint reviews, and retrospectives
- Conducted system integration testing and data validation using SQL integrated with an SAP HANA-based ERP system to verify business logic and data consistency.
- (FMCG)
Intern – Global Net Revenue Management
Henkel AG & Co. KGaA
Düsseldorf, Germany
2024.07 - 2025.01
- Developed brand-level promotion guidelines aligned with profitability targets
- Analysed promotion share, depth, and incremental sales to assess the effectiveness of global promotional activities as part of the Global Customer Excellence team
- Conducted price elasticity analysis in Q2/Q3 to support pricing decisions
- Performed market share analysis and contributed to periodical updates of the promo dashboard in Power BI
- Coordinated with regional category teams for data collection and support of Net Revenue Management strategies.
Working Student – Pricing Service
TK-Elevator
Düsseldorf
2022.08 - 2023.07
- Built price models using value-based and cost-plus strategies for FY22/23
- Analysed topline effect based on impact calculation and discount rates for forecasts
- Carried out analysis of effectiveness of new price drivers and supported creation of reports
- Supported global pricing team in implementation of new pricing strategy and method
Statistic Specialist (Full-time)
CJSC Azerbaijan Railways
Baku
2019.12 - 2022.02
- Collected and analysed rail freight and passenger data from 156 stations
- Conducted the data clearing and mapping from SQL databases for statistical analysis
- Applied descriptive statistics in Excel with main KPI’s and insights
- Designed dashboards in Power BI and produced reports for non/governmental stakeholders
Education
Master of Science - Economics
Heinrich Heine University (HHU)
Düsseldorf, DE 2022.04 - 2025.10
Master of Science - Statistical Sciences
University of Bologna
Bologna, Italy 2017.09 - 2020.03
Bachelor of Science - Statistics
UNEC
Baku, Azerbaijan 2013.09 - 2017.07
Skills
- MS Excel
- Power BI
- Azure DevOps / JIRA
- SAP S/4HANA (Cloud)
- RStudio
- Power Point
Languages
English: Fluent
German: Advanced (B2)
Turkish: Fluent
Russian: Fluent
Azerbaijani: Mother Tongue
Affiliations
- Gym
- Travel
- Gymnastics
- Movies
Hobbies
Fitness, Gymnastics, Travel, Movies, Music
Timeline
Junior Category Operations Specialist
OROVIVO AG
2026.03 - 2026.05
Working Student – Trade Promotion Management
Henkel AG & Co. KGaA
2025.02 - 2025.08
Intern – Global Net Revenue Management
Henkel AG & Co. KGaA
2024.07 - 2025.01
Working Student – Pricing Service
TK-Elevator
2022.08 - 2023.07
Master of Science - Economics
Heinrich Heine University (HHU)
2022.04 - 2025.10
Statistic Specialist (Full-time)
CJSC Azerbaijan Railways
2019.12 - 2022.02
Master of Science - Statistical Sciences
University of Bologna
2017.09 - 2020.03
Bachelor of Science - Statistics
UNEC
2013.09 - 2017.07