Generative AI
Mathias Sanchez
SVP Global Strategic Partnerships & Advertising
Regerstr. 4b
Summary
Colombian by nationality, happily married with two children, I bring over a decade of executive experience at Axel Springer SE to my current role as Senior Vice President of Global Strategic Partnerships. With a proven track record of orchestrating three-digit multi-million Euro deals and expanding revenue streams, I have strengthened Axel Springer's digital presence through impactful partnerships with major tech platforms. As former Chief Financial Officer and Managing Director at UPDAY, I spearheaded efforts that resulted in double-digit million Euro revenues and a remarkable return on sales (ROS) exceeding 30%. With a Master's in International Business Development and executive education from ESMT, I blend commercial acumen with a keen understanding of market trends and innovation, driving Axel Springer's ongoing global success.
Overview
13
13
years of professional experience
9
9
years of post-secondary education
4
4
Languages
Work History
SVP Global Strategic Partnerships & Advertising
Axel Springer SE
07.2021 - Current
- Leveraging Axel Springer size and influence as leading digital publisher by creating, shaping, and negotiating global and long-term strategic partnerships with big tech platforms, securing future growth and profitability: mid. 3 Digit- million Euros (some examples of signed partnerships: Open AI, Google, Meta, Snap, Bloomberg, Outbrain, Connatix, Taboola
- New revenue and EBITDA for AS brands through content syndication, AdTech, content marketing, cloud, generative AI deals for training and display purposes, expansion of existing activities – Business Development (e.g. Creators economy, Spacial Computing, augmented reality and metaverse, e-commerce etc.)
- Negotiating better terms as a group, than business units independently
- Securing stable and predictable income negotiating guaranteed vs Non-guaranteed conditions
- Strengthening relevancy and positioning of AS brands in ecosystem by securing deals with largest players
- Leveraging present relationships with key-accounts in Germany - Expanding activities in the US
- Deal making and Stakeholder and Partnership Management at top executive level (C-Suite)
- Collaborated with legal, accounting, public affairs, corporate IT, AdTech and other professional teams to review and maintain compliance with regulations.
- Developed and executed strategic initiatives to drive business growth, resulting in higher revenues and market share expansion.
CFO / Managing Director
UPDAY / Axel Springer
01.2019 - 12.2022
- Strategic Responsibilities: Member of Executive Team, Goal and strategy setting for securing growth
- Operational Responsibilities: Monetization Leadership - Direct Sales and Programmatic Advertising, HR Leadership (>150 FTEs) Financial Controlling, Planning, Forecasting P&L responsibility (8 offices / 34 Countries / 2-digit €M
- Revenues / ROS >30%)
- Managing Director Stakeholder Management – Advisory Board, Axel Springer’s Executive Board etc.
- Collaborated cross-functionally with other departments to drive process improvements that positively impacted bottom-line results.
- Formulated and executed strategic initiatives to improve product offerings.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Directed budget development, budgetary controls and recordkeeping to make informed financial decisions.
Director Finance & HR
Axel Springer SE
04.2015 - 12.2018
- Worked closely with organizational leadership and board of directors to guide operational strategy.
Senior Controller / Corporate Financial Controlling
Axel Springer SE
01.2014 - 04.2015
- P&L and IT Projects Controlling, Planning, Forecasting
- Collaborated with executive leadership to develop long-term financial strategies aligned with company goals.
Team Leader Business Controlling
Media Impact – Axel Springer SE
05.2012 - 12.2013
- P&L Controlling Analysis, Planning, Forecasting Revenue Controlling (> 500 million EUR in Revenues), HR Planning & Controlling
Management Trainee / Corporate Financial Controlling
Axel Springer SE
01.2011 - 04.2012
- P&L Controlling projects for various portfolio companies in Berlin, Zürich, Düsseldorf and Hamburg
Education
Executive Education - General Management Program - Axel Springer Top Talent Program
ESMT
Berlin, Germany 04.2001 -
Master of Arts - International Business Development
ESB Reutlingen
Reutlingen, Germany 05.2008 - 05.2010
Bachelor of Science - International Business
Universidad De La Sabana
Bogota, Colombia 05.2003 - 05.2008
High School Diploma -
Liceo De Cervantes El Retiro
Bogota, Colombia 04.2001 - 05.2003
Skills
Negotiation
Personal Information
- Age: 39
- Number of Children: two
- Nationality: Colombian
- Marital Status: Married
Internships And Fellowships
- Robert Bosch
- Ritter Sport
- Universidad de la Sabana
References
- Peter Würtenberger – EVP Axel Springer
- Samir Fadlallah - CIO Axel Springer SE
- Valentin Schönendienst - CPTO Axel Springer SE
- Jan Bayer – President News Media and Member of Executive Board Axel Springer
- Jan-Eric Peters - Former CEO Chief Zürcher Zeitung / Editor in Chief WELT
- Niels Matusch - Former Head of Controlling Axel Springer SE
- Yitzhak Lifshitz - Former Director of Corporate Security Axel Springer SE
Interests
Alpine Skiing
Music
Cooking
Timeline
SVP Global Strategic Partnerships & Advertising
Axel Springer SE
07.2021 - Current
CFO / Managing Director
UPDAY / Axel Springer
01.2019 - 12.2022
Director Finance & HR
Axel Springer SE
04.2015 - 12.2018
Senior Controller / Corporate Financial Controlling
Axel Springer SE
01.2014 - 04.2015
Team Leader Business Controlling
Media Impact – Axel Springer SE
05.2012 - 12.2013
Management Trainee / Corporate Financial Controlling
Axel Springer SE
01.2011 - 04.2012
Master of Arts - International Business Development
ESB Reutlingen
05.2008 - 05.2010
Bachelor of Science - International Business
Universidad De La Sabana
05.2003 - 05.2008
Executive Education - General Management Program - Axel Springer Top Talent Program
ESMT
04.2001 -
High School Diploma -
Liceo De Cervantes El Retiro
04.2001 - 05.2003
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