MAYANK PANDEY
PUNE
Summary
Experienced and analytical retail and distribution manager with a proven 14-year track record in sales and distribution management. Consistently achieves tasks and goals, resulting in successful outcomes. Possesses extensive expertise in the FMCG, TELECOM, and FMCD sectors, with a deep understanding of the sales cycle process. Renowned for adeptly negotiating deals, expanding client bases, and effectively leading teams throughout the entire sales process.
Overview
13
13
years of professional experience
Work History
AREA SALES MANAGER
BSH Home Appliances Group
07.2020 - Current
- Currently handling Appliances in Distribution and Retail business Channel for Pune District and Rural Area for Free Standing and Built-in Products. (National Accounts,Distributor, Regional Retail,Brands shops)
- Conferred with Distributors and Syndicate Dealers and developed partnerships to capitalize on new sales opportunities in Distribution, Modern Trade and Retail Channel.
- Analyzing sales statistics to formulate strategy and drive KPI benchmarks.
- Leading, coaching and developing team of five Sales Executives with Seventy Sales Sales Consultant.
- Sales forecasts and schedules to reflect desired productivity targets.
- Having Market research and reporting on competitors.
- Gained market share in new sales performance through aggressive placement of products by numeric distribution and achieving Weighted targets.
- Assisted clients in achieving their business goals by aligning activation initiatives with overall brand strategy.
Area Sales Manager
LG ELECTRONICS INDIA PVT LTD
12.2018 - 07.2020
- Leading channel sales for Brand Shop,Distribution and MBO channel
- Driving business involving channel channel sales forecast,planing of schemes,monitoring trade inventory, store sellout, maintaining&improving counter share and display share
- Negotiating terms of business with channel partners covering range, product display
- Ensuring annual business plan achievement, manpower productivity,display management and NSR improvement
- Implementing marketing & store promotion strategies in line with Companies strategic intent, ensuring the best shop demonstrator placement at stores, providing training to ensure efficiency in process operation.
- 3 new brand shop expansion during my tenure.
- In year 2019 got recognition from category for best sales forecasting.
Area Sales Manager
VODAFONE MOBILE SERVICE LTD
10.2016 - 08.2018
- Delivering growth in terms of Revenue and Customer Market Share by ensuring the maximum retail participation
- Increasing the distribution spread through retail expansion and meeting the distribution norms
- Handling team of five TSM and Fifteen TSO
- Ensuring brand visibility and product availability by TSM to ensure maximum counter share
- Ensuring proper service of the TSM and keeping a check on the Stock as per norms
- Keep in align with competition strategies and ensure the competitive edge to our product
- Appointment of new channel partner and division of market as per market requirement
- Training and recruiting the sales team
- Monitoring the functioning of the distributor and ensuring a profitable ROI
- Conducting Promotions and activity for increasing sales
- Conducting activity for new site and town launch and working on profitability of low revenue sites
- Proper Utilization of Budget and proper discounting for Retailers
- Scheme operation for retailers for horizontal as well as Vertical growth.
Territory Sales Manager
VODAFONE MOBILE SERVICE LTD
12.2014 - 08.2016
- Handling Channel sales as well as Retail stores by three distributors
- Responsible for 1.5 crores turnover business by network of 1420 retailers
- Coordinating between company and channel to grow business vertically
- Responsible for Distribution Expansion in Numeric and Weighted
- Driving business through team of 13 people
- Responsible for growing revenue and customer acquisition.
Sales Executive (Sales Team Leader)
HINDUSTAN COCA COLA BEVERAGES PVT LTD
12.2013 - 12.2014
- • Working as SALES TEAM LEADER by handling team of 2 Sales officer and 12 sales pre seller.
- • Responsible for productivity compliance of Pre-sellers, fill rate of delivery salesman and RED (Right execution daily) score for allotted territory
- • Handling Key accounts such as Hyatt hotel, Novotel,Symbiosis India.
- • Responsible for 12 key account and 1140 general trade outlet in visible market and Invisible market.
- • Handling Three Distributors and Direct sales Department and looking after Primary Sales and Secondary sales.
- Spearheaded activation activities for restaurants and bars, enhancing brand visibility.
Sales Officer
PARLE PRODUCTS PVT LTD
12.2012 - 12.2013
- Worked under sales and marketing (Channel) Divisional Sales Manager in league with 1 Area Sales Managers, 15 salesmen.
- Responsible for productivity compliance of salesmen, frequency of delivery as per company objective.
- Proper Utilization of Budget and proper discounting for Retailers
- Handled business of 1.30 core/month turnover
- Setting the target of salesmen and helping them in achieving
- Responsible for vertical growth in general trade as well as key accounts with the help of various activities and contests.
- Researched competitors and stayed on top of current market conditions to survey landscape and anticipate roadblocks.
- Cultivated strong professional relationships with industry partners and created focused campaigns to drive business development.
SALES OFFICER
BEFORE MASTERS DEGREE, ASKARAN VIJAY FOODS PVT LTD, FMCG
10.2011 - 11.2012
- Working under sales and marketing (Channel) Area Sales Managers
- Looking for submission of claims of distributors and ensuring trickle down of company schemes
- Responsible for achieving the primary and secondary targets in designated territory
- Responsible for the focus pack growth in the Pune city and action plan for the focused pack
- Responsible for 550 grocery outlets in direct market and indirect market
- Responsible for vertical growth in general trade as well as key accounts with the help of various activities
- Handling Three Distributors and looking after the purchase order of the company for various marketing material signage boards, gift items, posters, and banners with proper utilization of budget
- Re launched several consumer products and achieved YTD growth of 30%.
- Identified product or service improvements by remaining current on industry trends, market activities and competitors.
- Assigned qualified leads to field sales team for further development and closure.
Education
MBA - Marketing
Sinhgad Institute of Management
PUNE06.2012
B.Com - COMMERCE
LUCKNOW UNIVERSITY
LUCKNOW07.2010
HSC -
City Montessori School
LUCKNOW06.2006
SSC -
City Montessori School
LUCKNOW03.2004
Skills
- Problem-Solving
- Relationship Building
- Decision Making
- Complex Negotiations
- Sales Presentations
- Sales team supervision
- Territory Management
- Sales Tracking
- Key account growth
- Competitor Analysis
- Strategic Planning
Timeline
AREA SALES MANAGER
BSH Home Appliances Group
07.2020 - Current
Area Sales Manager
LG ELECTRONICS INDIA PVT LTD
12.2018 - 07.2020
Area Sales Manager
VODAFONE MOBILE SERVICE LTD
10.2016 - 08.2018
Territory Sales Manager
VODAFONE MOBILE SERVICE LTD
12.2014 - 08.2016
Sales Executive (Sales Team Leader)
HINDUSTAN COCA COLA BEVERAGES PVT LTD
12.2013 - 12.2014
Sales Officer
PARLE PRODUCTS PVT LTD
12.2012 - 12.2013
SALES OFFICER
BEFORE MASTERS DEGREE, ASKARAN VIJAY FOODS PVT LTD, FMCG
10.2011 - 11.2012
MBA - Marketing
Sinhgad Institute of Management
B.Com - COMMERCE
LUCKNOW UNIVERSITY
HSC -
City Montessori School
SSC -
City Montessori School
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