Mazi Levy
Senior Product Manager
Summary
Senior Product Manager with 5+ years of experience developing and launching digital products across 17 global markets. Leads product strategy, roadmap execution, and feature optimization to drive business impact. Developed and delivered high-impact product initiatives, including a subscription model that increased MRR by 22%. Skilled in UI/UX, Agile methodologies, A/B testing, data-driven decision-making, and continuous product improvement.
Overview
17
17
years of professional experience
Work History
Product Manager
PepsiCo SodaStream
07.2020 - Current
- Led product strategy and defined roadmap for 17 global markets, bridging strategic business goals with execution throughout the product lifecycle.
- Define and prioritize the product roadmap using a data-driven approach, balancing short-term wins with long-term strategic value.
- Launched the “My Account” area, improving login rates by 30% and reducing support inquiries by 25% through enhanced self-service functionality.
- Developed a subscription model that increased CLV by 15% and reduced churn by 15%.
- Owned the full product lifecycle — from discovery and user research to launch, cross-functional leadership, and continuous improvement aligned with strategic goals.
- Monitor and analyze product KPIs, conduct A/B tests, and implement data-driven optimizations to continuously improve user retention and engagement.
- Work closely with UI/UX, dev, marketing, and analytics to deliver high-quality product releases on schedule.
Product Manager
EL AL
01.2017 - 01.2020
- Developed EL Al agents’ website to streamline client order management, allowing agents to place orders, view client order history, track their points, and access personalized rewards.
- Launched the 'Member Club' platform, improving customer retention by 15% through personalized offers and a tailored loyalty experience.
- Revamped self-service workflows, reducing customer calls 30% with automation and UX/UI improvements.
- Identified product development opportunities through analysis, market research, and customer insights.
Digital Product Manager
888 Holdings
01.2014 - 01.2016
- Led the launch of new 888poker websites for Germany, Sweden, and Poland markets.
- Boosted registration and deposit conversions by 15% through targeted A/B testing and UX optimizations.
- Launched a poker app on Google Play for the European market.
Intelligence Analyst
Prime Minister’s Office
01.2009 - 01.2013
- Analyzed and interpreted complex data to generate actionable insights.
- Utilized advanced and innovative technological systems.
Education
Arabic and Middle Eastern Studies
Bar-Ilan University
MILITARY EXPERIENCE
- 8200 Intelligence Unit | 2005 - 2008
- Analyzed intelligence data to support decision-making and effective responses to security threats.
Additional Information
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Timeline
Product Manager
PepsiCo SodaStream
07.2020 - Current
Product Manager
EL AL
01.2017 - 01.2020
Digital Product Manager
888 Holdings
01.2014 - 01.2016
Intelligence Analyst
Prime Minister’s Office
01.2009 - 01.2013
Arabic and Middle Eastern Studies
Bar-Ilan University
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