Adobe Creative Cloud
MEIRAJ AHMED IRSHAD
Management Specialist
Berlin
Summary
Meiraj is a management executive/specialist based in Berlin, with project management expertise in brand strategy, integrated marketing, corporate innovation enablement, strategy, media management, events, design, e-commerce & new technology acceleration. Over the last 11 years Meiraj has managed over 800+ client & customer projects with budgets ranging from €10,000 to €20Mn for Fortune 500 brands, multinational B2B, B2C organizations, startups and Governments. Clever Project Consultant with strong emotional intelligence and presentation skills. Adept at managing multi-functional project teams and working collaboratively with people of all levels. A true "go-getter" and problem solver with outstanding project vision and to think outside the box. I have a valid Blau Karte EU Work Permit for authorization to work.
Overview
11
11
years of professional experience
Work History
Project Consultant
SAP.iO
Berlin
02.2022 - Current
- Responsible for enabling and implementing the corporate innovation strategy in creative, brand, video, animation and content communication projects that engaged over 112,000 SAP employees to become Intrapreneurs & build new technology ventures.
- Managed operations and strategy design on entrepreneurial education-content to support 300+ SAP Employee teams to ideate, validate and accelerate their innovative venture ideas.
- Led internal communication design, video and content communication pipeline. Managed global branding systems, conducted brand audits, competitive benchmarking and supported senior leadership teams curating future brand strategy .
- Organized new ideas and event concepts , enabling the new venture builders with community immersion and education events . Led efforts for the creation of global marketing & digital assets, Thought Leadership Reports and Business Design and infrastructure design for SAP.iO sponsorship integration at NRF Retail 2023 .
Chief Marketing Officer
Flax App, NG Social GmbH
Berlin
05.2021 - 07.2021
- Responsible for planning strategy and budget of annual marketing, social media and performance marketing campaign of €100K to scale and acquire new app users.
- Responsible for defining KPI's to create brand awareness, identity, UI/UX, creative strategy with market intelligence and competitive study to be positioned as market leaders.
- Managed brand marketing team, measured outcomes of strategy implemented in EU, US and other emerging markets.
- Manage operation and strategy for brand marketing direction and propose plans to C-level executives for stakeholder buy-in. Leveraged existing investor networks to identify new funding sources/grants for bigger budgets and new user acquisition
Director of Brand Marketing
Ayiras Ventures
Bengaluru
01.2019 - 10.2019
- Responsible for transforming service based integrated marketing and contract business into 3 step brand awareness product that supports clients with specialized brand marketing needs.
- Developed scalable sales model, hired, enabled sales team and improved annual revenue by 40% while generating up to $120K in customer deliverables.
- Managed expectations of customers with brand awareness/corporate engagement projects for GE India Technology Centre, Qualcomm, Accenture, Heineken, Smirnoff, Johnny Walker, Toyota, SAP Concur, Italtechno etc.
- Enabled new business and venture development among startup communities supporting branding, GTM strategy creation, and partnership referral across South Asia and EU.
Chief Innovation Officer, Founder
ProTech Humanity
Bengaluru
01.2017 - 09.2019
- Conceptualized and developed new products in fashion tech and protective clothing market to protect consumers from disaster, gun violence and fire
- Negotiation and procurement of production materials and vendor analysis
- Diversification of product portfolio and verify patent applicability
- Managed Online Discord community of 200+ researchers, developed robust brand identity and GTM strategy to attract customers, partners and investors.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries
Concepts & Ideation Manager
Wings Events
Bengaluru
02.2018 - 04.2019
- Responsible for creating winning pitches for employer branding, corporate engagement & brand marketing campaigns for agency clients
- Led creative team of 8 in support with creative director to create branding direction, marketing communication assets to engage client employees, acquire new consumers for client brands, manage client events - exhibition, digital platforms and live conferences
- Responsible for creating experiential event concepts like Hackathons, Innovation Challenge, and New Talent Engagement for brands like Intel,Cargill, Bosch, Sapient, Bosch, Qualcomm, Smirnoff etc.
- Adaptable and proficient in learning new concepts quickly and efficiently
Creative Marketing Director
Motion Dynamics Live
Bengaluru
01.2018 - 03.2019
- Co-Founder of marketing and event design studio managing monthly retainer contracts of recurring clients
- Managed, conceptualized and executed client account strategy across PR and event channels such as interactive new media, concerts, conferences, hackathons, and B2B exhibitions
- Responsible for creative and marketing (Digital, ATL, BTL) campaigns as an external agency consultant for brands such as Jaguar LandRover, Black & White, Fastrack, Wrogn, Amazon India, Myntra, Talisker, Jockey, , General Electrics, Accenture etc.
Creative
Conceptualiser, Eblitz Creations India Pvt. Ltd
Bengaluru
01.2016 - 01.2018
- Awarded employee of year 2017-18 for performance and record number of successful revenue generating client pitch proposals
- Responsible for conceptualizing & creating 360 brand strategies for clients. Represented organization to pitch agency proposal to clients to senior brand managers, marketing leaders and corporate executives
- Conceptualized event experience proposals with agency team for KingFisher Ultra Indian Derby (2016,17,& 18), Heineken UEFA Champions League Trophy Tour (2017), Predix The Future - GE Digital (2016)
- Managed creative and strategic expectations for key client accounts such as Accenture, General Electric, Akamai, Alibaba, ANZ, Aprillia, Brillio, Cisco, Danske IT, Ernst & Young, Heineken, McAfee, JDA, Nvidia, Puma etc.
Concept Designer & Co-Founder
Galea
Bengaluru
08.2014 - 12.2015
- Conceptualized and developed new product providing bikers and logistic riders with Smart helmet, to help in smooth navigation and commute.
Creative Marketing Executive
Pixel Pack Inc
Bengaluru
06.2012 - 07.2014
- Conceptualized and created new event concepts to source new talent in music, fashion, art and sporting industries.
Education
MBA - International Business And Luxury Brand Management
Berlin School of Business And Innovation
Berlin, Germany 2019.10 - 2021.04
Bachelor of Arts - Animation And Visual Effects (Vfx)
Arena Animation Institute, Mahatma Gandhi University
Bengaluru, India 2013.08 - 2016.08
Skills
Brand Marketing & Researchundefined
Software
Adobe Experience Cloud
Microsoft Office
Figma
LinkedIn Sales Navigator
Generative AI
Wix & EditorX
Webflow
Hubspot
Sound forge
Synthesia
Trello
Keynote
Blender
SAP BTP
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Project Consultant
SAP.iO
02.2022 - Current
Chief Marketing Officer
Flax App, NG Social GmbH
05.2021 - 07.2021
Director of Brand Marketing
Ayiras Ventures
01.2019 - 10.2019
Concepts & Ideation Manager
Wings Events
02.2018 - 04.2019
Creative Marketing Director
Motion Dynamics Live
01.2018 - 03.2019
Chief Innovation Officer, Founder
ProTech Humanity
01.2017 - 09.2019
Creative
Conceptualiser, Eblitz Creations India Pvt. Ltd
01.2016 - 01.2018
Concept Designer & Co-Founder
Galea
08.2014 - 12.2015
Creative Marketing Executive
Pixel Pack Inc
06.2012 - 07.2014
MBA - International Business And Luxury Brand Management
Berlin School of Business And Innovation
2019.10 - 2021.04
Bachelor of Arts - Animation And Visual Effects (Vfx)
Arena Animation Institute, Mahatma Gandhi University
2013.08 - 2016.08
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