Adobe Creative Cloud
MEIRAJ AHMED IRSHAD
Management Specialist
Berlin
Summary
Meiraj is a management executive/specialist based in Berlin, with project management expertise in brand strategy, integrated marketing, corporate innovation enablement, strategy, media management, events, design, e-commerce & new technology acceleration. Over the last 11 years Meiraj has managed over 800+ client & customer projects with budgets ranging from €10,000 to €20Mn for Fortune 500 brands, multinational B2B, B2C organizations, startups and Governments. Clever Project Consultant with strong emotional intelligence and presentation skills. Adept at managing multi-functional project teams and working collaboratively with people of all levels. A true "go-getter" and problem solver with outstanding project vision and to think outside the box. I have a valid Blau Karte EU Work Permit for authorization to work.
Overview
11
11
years of professional experience
Work History
Project Consultant
SAP.iO
Berlin
02.2022 - Current
- Responsible for enabling and implementing the corporate innovation strategy in creative, brand, video, animation and content communication projects that engaged over 112,000 SAP employees to become Intrapreneurs & build new technology ventures.
- Managed operations and strategy design on entrepreneurial education-content to support 300+ SAP Employee teams to ideate, validate and accelerate their innovative venture ideas.
- Led internal communication design, video and content communication pipeline. Managed global branding systems, conducted brand audits, competitive benchmarking and supported senior leadership teams curating future brand strategy .
- Organized new ideas and event concepts , enabling the new venture builders with community immersion and education events . Led efforts for the creation of global marketing & digital assets, Thought Leadership Reports and Business Design and infrastructure design for SAP.iO sponsorship integration at NRF Retail 2023 .
Chief Marketing Officer
Flax App, NG Social GmbH
Berlin
05.2021 - 07.2021
- Responsible for planning strategy and budget of annual marketing, social media and performance marketing campaign of €100K to scale and acquire new app users.
- Responsible for defining KPI's to create brand awareness, identity, UI/UX, creative strategy with market intelligence and competitive study to be positioned as market leaders.
- Managed brand marketing team, measured outcomes of strategy implemented in EU, US and other emerging markets.
- Manage operation and strategy for brand marketing direction and propose plans to C-level executives for stakeholder buy-in. Leveraged existing investor networks to identify new funding sources/grants for bigger budgets and new user acquisition
Director of Brand Marketing
Ayiras Ventures
Bengaluru
01.2019 - 10.2019
- Responsible for transforming service based integrated marketing and contract business into 3 step brand awareness product that supports clients with specialized brand marketing needs.
- Developed scalable sales model, hired, enabled sales team and improved annual revenue by 40% while generating up to $120K in customer deliverables.
- Managed expectations of customers with brand awareness/corporate engagement projects for GE India Technology Centre, Qualcomm, Accenture, Heineken, Smirnoff, Johnny Walker, Toyota, SAP Concur, Italtechno etc.
- Enabled new business and venture development among startup communities supporting branding, GTM strategy creation, and partnership referral across South Asia and EU.
Chief Innovation Officer, Founder
ProTech Humanity
Bengaluru
01.2017 - 09.2019
- Conceptualized and developed new products in fashion tech and protective clothing market to protect consumers from disaster, gun violence and fire
- Negotiation and procurement of production materials and vendor analysis
- Diversification of product portfolio and verify patent applicability
- Managed Online Discord community of 200+ researchers, developed robust brand identity and GTM strategy to attract customers, partners and investors.
- Shaped solutions and approaches by leveraging trends in customer marketplaces and industries
Concepts & Ideation Manager
Wings Events
Bengaluru
02.2018 - 04.2019
- Responsible for creating winning pitches for employer branding, corporate engagement & brand marketing campaigns for agency clients
- Led creative team of 8 in support with creative director to create branding direction, marketing communication assets to engage client employees, acquire new consumers for client brands, manage client events - exhibition, digital platforms and live conferences
- Responsible for creating experiential event concepts like Hackathons, Innovation Challenge, and New Talent Engagement for brands like Intel,Cargill, Bosch, Sapient, Bosch, Qualcomm, Smirnoff etc.
- Adaptable and proficient in learning new concepts quickly and efficiently
Creative Marketing Director
Motion Dynamics Live
Bengaluru
01.2018 - 03.2019
- Co-Founder of marketing and event design studio managing monthly retainer contracts of recurring clients
- Managed, conceptualized and executed client account strategy across PR and event channels such as interactive new media, concerts, conferences, hackathons, and B2B exhibitions
- Responsible for creative and marketing (Digital, ATL, BTL) campaigns as an external agency consultant for brands such as Jaguar LandRover, Black & White, Fastrack, Wrogn, Amazon India, Myntra, Talisker, Jockey, , General Electrics, Accenture etc.
Creative
Conceptualiser, Eblitz Creations India Pvt. Ltd
Bengaluru
01.2016 - 01.2018
- Awarded employee of year 2017-18 for performance and record number of successful revenue generating client pitch proposals
- Responsible for conceptualizing & creating 360 brand strategies for clients. Represented organization to pitch agency proposal to clients to senior brand managers, marketing leaders and corporate executives
- Conceptualized event experience proposals with agency team for KingFisher Ultra Indian Derby (2016,17,& 18), Heineken UEFA Champions League Trophy Tour (2017), Predix The Future - GE Digital (2016)
- Managed creative and strategic expectations for key client accounts such as Accenture, General Electric, Akamai, Alibaba, ANZ, Aprillia, Brillio, Cisco, Danske IT, Ernst & Young, Heineken, McAfee, JDA, Nvidia, Puma etc.
Concept Designer & Co-Founder
Galea
Bengaluru
08.2014 - 12.2015
- Conceptualized and developed new product providing bikers and logistic riders with Smart helmet, to help in smooth navigation and commute.
Creative Marketing Executive
Pixel Pack Inc
Bengaluru
06.2012 - 07.2014
- Conceptualized and created new event concepts to source new talent in music, fashion, art and sporting industries.
Education
MBA - International Business And Luxury Brand Management
Berlin School of Business And Innovation
Berlin, Germany 10.2019 - 04.2021
Bachelor of Arts - Animation And Visual Effects (Vfx)
Arena Animation Institute, Mahatma Gandhi University
Bengaluru, India 08.2013 - 08.2016
Skills
Brand Marketing & ResearchVenture DevelopmentCorporate InnovationEvent Concept CreationBusiness Strategy & DesignMedia ManagementProject ManagementWebsite, UI & UXNo-code App DevelopmentFilm making
Problem-Solving
Understanding of budgeting
Corporate Communications
Strategic planning
Campaign management
Marketing and advertising
Brand development
Product development
Market Positioning
Public and Media Relations
Social media proficiency
Product launch management
Vendor management
Product positioning
Strategic leadership
Campaign development
Marketing expertise
Creative team leadership
Communications strategies
Visual communication expertise
Corporate identity branding
Software
Adobe Experience Cloud
Microsoft Office
Figma
LinkedIn Sales Navigator
Generative AI
Wix & EditorX
Webflow
Hubspot
Sound forge
Synthesia
Trello
Keynote
Blender
SAP BTP
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There’s no shortage of remarkable ideas, what’s missing is the will to execute them.
Seth Godin
Timeline
Project Consultant
SAP.iO
02.2022 - Current
Chief Marketing Officer
Flax App, NG Social GmbH
05.2021 - 07.2021
Director of Brand Marketing
Ayiras Ventures
01.2019 - 10.2019
Concepts & Ideation Manager
Wings Events
02.2018 - 04.2019
Creative Marketing Director
Motion Dynamics Live
01.2018 - 03.2019
Chief Innovation Officer, Founder
ProTech Humanity
01.2017 - 09.2019
Creative
Conceptualiser, Eblitz Creations India Pvt. Ltd
01.2016 - 01.2018
Concept Designer & Co-Founder
Galea
08.2014 - 12.2015
Creative Marketing Executive
Pixel Pack Inc
06.2012 - 07.2014
MBA - International Business And Luxury Brand Management
Berlin School of Business And Innovation
10.2019 - 04.2021
Bachelor of Arts - Animation And Visual Effects (Vfx)
Arena Animation Institute, Mahatma Gandhi University
08.2013 - 08.2016