Mengda Yang

Responsible for marketing and project management with a focus on trade fair organisation, client communication, and market research.

• Planned, coordinated, and successfully executed trade fair appearances at industry events, ensuring on-time delivery and budget compliance.
• Conducted market analyses and competitive research, providing insights that informed the development of marketing strategies.
• Supported and collaborated with the sales team in product presentations and client events to strengthen brand visibility and customer engagement.
• Designed targeted marketing initiatives and introduced innovative concepts.

• Managed corporate events such as annual meetings, leadership summits, and client workshops from planning to execution.
• Coordinated budgets, schedules, risk assessments, vendors, and staff to ensure smooth delivery.
• Developed standardised event processes and training guidelines to improve efficiency.
• Led digital marketing projects, including online engagement tools, social media operations, and branded client gifts.
• Produced corporate communication materials (brochures, videos, presentations).