MICHAEL LAMMERS-GUENTHER
Berlin
Summary
I think in numbers and narratives, and I take the lead when impact matters. I gather insights and develop clear strategies from them, translating into high-performing ads, compelling copy, and effective video concepts. I lead cross-functional workstreams with focus and fast decision-making, keeping collaboration tight and overhead low.
Overview
16
16
years of professional experience
Work History
Teamlead Content Marketing
tink GmbH
Berlin
10.2024 - 04.2025
- Led international team to develop AI-driven process architectures for product onboarding and quality assurance.
- Conducted data analysis and SEO coordination to design effective content strategies.
- Optimized product onboardings using AI, achieving approximately 25% higher throughput with enhanced quality.
- Documented comprehensive analyses of optimization potential to guide strategic advancement of digital presence.
- Managed stakeholder communication to align project goals with organizational objectives.
Senior Online Marketing Manager
kenbi GmbH
Berlin
09.2021 - 09.2024
- Developed landing page concepts and copy, enhancing performance marketing strategies for Google and Meta ads.
- Coordinated with freelance marketers to optimize advertising campaigns and increase engagement.
- Conducted market research to inform content marketing and SEO initiatives.
- Created and implemented an effective recruitment funnel for healthcare professionals, boosting conversion rates.
- Designed and established an academy platform featuring a scalable business model.
- Achieved over 100 sales of wound management courses within six months, demonstrating consistent revenue growth.
Senior Content Marketing Manager
Durstexpress / Flaschenpost (Oetker)
Berlin
09.2019 - 08.2021
- Conducted market research and data analysis to inform marketing strategies.
- Led strategic campaign development, resulting in measurable success nationwide.
- Designed and implemented successful nationwide advertising campaign, achieving high visibility.
- Achieved 60% brand recognition in Berlin within a short timeframe, validated by independent study.
- Crafted compelling advertising copy across all channels to drive brand awareness.
- Created and executed social media content strategy to enhance engagement.
- Developed cohesive tone and text language for company-wide branding initiatives.
- Managed community interactions to foster positive customer relationships.
PR Manager Europe & Marketing Kampagnen
GAMEVIL Com2uS
Berlin
09.2018 - 08.2019
- Executed strategic planning and implementation for product PR in Europe.
- Conceived and managed influencer campaigns in DACH region.
- Developed and directed marketing campaigns for mobile game launches.
- Established consistent visibility and increased brand awareness through networking and media relations.
- Achieved top launch for mobile game Skylanders: Ring of Heroes with 1.5 million Euro budget.
Content Creative (Text & Concept)
RAPP / TLGG
09.2017 - 08.2018
- Managed social media channels for smart Deutschland, enhancing brand engagement and visibility.
- Conceived ideas and developed short and long-form copy for campaigns.
- Coordinated shooting planning and execution, overseeing photo and video production.
- Secured pitch win for Bauhaus social accounts, expanding brand reach.
- Established German social media account for smart, driving audience growth and interaction.
Online Marketing & leitender Redakteur
Neuraum Ventures
01.2016 - 09.2017
- Developed 150 SEO-optimized landing pages in under six weeks, ensuring sustainable SEO performance.
- Coordinated text agencies to enhance content quality and alignment with marketing goals.
- Conceptualized and implemented successful content marketing funnels, significantly increasing lead conversion in home building sector.
- Executed comprehensive proofreading to enhance clarity and professionalism of all materials.
- Created detailed user personas to guide targeted content strategies.
- Streamlined SEO practices to improve visibility and engagement across digital platforms.
- Managed multiple projects simultaneously, meeting tight deadlines without compromising quality.
- Collaborated with cross-functional teams to align content initiatives with overall business objectives.
Editor in Chief
Onlinewelten & Webedia Group
Berlin
01.2009 - 12.2015
- Achieved top 10 ranking among online gaming magazines in Germany.
- Doubled visitor numbers for Onlinewelten.com, exceeding industry trends.
- Directed editorial strategy and content development to enhance publication quality.
- Established strong relationships with contributors and industry experts for collaboration.
- Managed 20 freelancers and four full-time editors, overseeing budgets and performance metrics.
- Implemented newsletter and social media strategies to boost audience engagement.
Education
Marketing Communications Specialist (Apprenticeship) -
GKM Agency
Berlin12.2008
A-Levels (University Entrance Qualification) -
Kopernikus School
Berlin01.2004
Skills
- Content strategy and SEO optimization
- Data analysis, market research, and user research
- Stakeholder management and communication
- Brand awareness and management
- Team leadership
- Strategic thinking and planning
- Campaign development and performance marketing
- Creative problem solving, brainstorming and copy writing
- Customer relationship management
- Project management and process improvement
- Key performance indicators and monitoring
- Deadline management and quality improvement
- Analytical thinking and audience engagement
Personal Information and Languages
Date of Birth: 07/03/84
Languages:
German - native
English - C1
Affiliations
- Strategic Consulting: Supporting friends and small businesses with branding, SEO, and marketing—from insight to execution.
- AI & Tech Exploration: Experimenting with AI tools to understand capabilities and assess feasibility, and using them as a sandbox for creative experimentation.
- Creative Writing & Ideation: Developing creative texts and exploring ideas for personal projects.
- Systems & Smart Home: Building custom automations and tinkering with home setups to solve real-world problems.
- Curiosity in Practice: Regularly diving into adjacent topics to broaden my personal horizon and satisfy my curiosity.
- Balance: Regular walks and time outdoors; staying connected with friends.
Timeline
Teamlead Content Marketing
tink GmbH
10.2024 - 04.2025
Senior Online Marketing Manager
kenbi GmbH
09.2021 - 09.2024
Senior Content Marketing Manager
Durstexpress / Flaschenpost (Oetker)
09.2019 - 08.2021
PR Manager Europe & Marketing Kampagnen
GAMEVIL Com2uS
09.2018 - 08.2019
Content Creative (Text & Concept)
RAPP / TLGG
09.2017 - 08.2018
Online Marketing & leitender Redakteur
Neuraum Ventures
01.2016 - 09.2017
Editor in Chief
Onlinewelten & Webedia Group
01.2009 - 12.2015
Marketing Communications Specialist (Apprenticeship) -
GKM Agency
A-Levels (University Entrance Qualification) -
Kopernikus School
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