Michael Neubert
Fürth
Kurzprofil
Experienced merchandising and e-commerce leader with over 20 years of expertise in product management, assortment strategy, and global retail operations. Proven track record in driving revenue growth, optimizing product portfolios, and leading cross-functional teams across international environments. Strong background in digital commerce, pricing strategy, and customer-centric assortment planning.
Übersicht
31
31
years of professional experience
Berufserfahrung
Manager Disposition & Assortment B2C, E-Commerce
Protecting People GmbH
Fürth
09.2021 - 06.2026
- Contribution to the overall mission: Strengthening the digital business of the uvex group by supporting the growth of Protecting People GmbH as central B2C subsidiary and primary digital sales channel.
- Responsible for shaping and steering the online assortment for the uvex group Shop and Alpina Shop, ensuring a market-oriented and competitive product offering.
- Full responsibility for assortment management incl. selection, strategic roadmap, pricing, product maintenance in Magento/SAP and lifecycle management.
- Development and optimization of processes related to assortment expansion; oversight of webshop backend and monitoring of customer orders.
- Support of demand and sales planning, reporting structures and continuous market price monitoring.
- Execution of target group evaluations and search behavior analyses as well as competitive monitoring.
- Close cross-functional collaboration with Disposition, Controlling and business units; management of Customer Service (Second Level Support) and coordination of internal orders.
Manager Merchandising & Brose Shops
Brose Group
Coburg
04.2017 - 03.2021
- Comprehensive expertise across sales, retail operations, product strategy and market development.
- Sales management across online and offline channels with focus on revenue growth and assortment optimization.
- Shop management including retail performance improvement, store operations and expansion initiatives.
- Supplier selection, purchasing, negotiations and ensuring cost efficiency and supply reliability.
- Market research, competitive analysis and consumer insights for product and pricing decisions.
- Marketing collaboration and campaign support.
- Product development from concept to market launch.
- Pricing strategy definition and data-driven assortment planning.
- E-commerce expertise including digital merchandising and performance-driven product strategies.
Head of Department Merchandising
Jochen Schweizer GmbH
Greater Munich Area
07.2013 - 03.2016
- Merchandising and product management including end-to-end lifecycle management and commercial alignment.
- Design and brand management translating brand identity into compelling product concepts.
- B2B development and strategic partnerships with customized product solutions.
- Global sourcing, supplier management and pricing negotiations.
- Business development identifying market opportunities and supporting growth.
- Collaboration with e-commerce and retail teams for assortment and pricing optimization.
- Logistics coordination to ensure efficient supply chain operations.
- IT and process development improving systems and go-to-market processes.
Product & Project Manager
Munich
10.2012 - 06.2013
- Development of business concepts and strategies.
- Creation of product plans, design briefs and sourcing strategies.
- Product development execution and financial business planning.
- Project management and cooperation with Jochen Schweizer Group.
Head of Product Management & Development
JAKO AG
12.2011 - 06.2012
- Leadership of product management and development department with 8 direct reports.
- Managed licensed football products for Hannover 96, Eintracht Frankfurt, Greuther Fürth and FC Augsburg.
- Development of merchandising collections and team sport categories.
- Responsibility for lifecycle management and business KPIs.
- Global sourcing and supplier negotiations across Europe and Asia.
- Business development and category growth initiatives.
- Collaboration with sales teams for customized assortments and pricing.
- Organization of seasonal product and sales launches.
Team Head / Category Product Manager Apparel
PUMA
10.2004 - 02.2011
- Led global Men’s & Women’s basic lifestyle apparel categories.
- Managed team of Product Managers and reported to Director level.
- Development of seasonal product line plans aligned with global business targets.
- Presentation of ranges to international subsidiaries and key retail partners.
- Close collaboration with global retail and merchandising organizations.
- Coordination of product strategy across HQ and international partners incl. Japan.
- Strong focus on consumer insights and commercial performance.
Senior Product Manager Apparel
adidas
06.1997 - 09.2004
- Development of football, rugby and training apparel for major tournaments incl. World Cup 1998 and EURO 2000.
- Creation of innovative products like the first bodyfit rugby jersey for the New Zealand All Blacks.
- Management of global assortments and product strategies.
- Responsibility for training performance and lifestyle categories.
- Cross-functional leadership across design, sourcing and marketing.
Product Manager
Polymax Group (Ningbo Silk Trend, Macau)
Ningbo / Macau / Shanghai
05.1995 - 04.1997
- Full responsibility for key account management from initial contact to order placement.
- Production and capacity planning in close alignment with production management.
- Pricing, costing and margin calculation as well as market monitoring.
- Quality assurance through supplier visits and pre-shipment inspections.
- Coordination of international production sites and supplier relationships.
Ausbildung
Dipl. Ing. - Bekleidungstechnik
FH-Sigmaringen-Albstadt
Albstadt 1991 - 1995
Kompetenzen
- Assortment Strategy & Merchandising
- E-Commerce & Digital Sales
- Product Lifecycle Management
- Pricing & Margin Optimization
- Market & Consumer Insights
- Supplier & Stakeholder Management
- SAP
- Magento
- Adaptionsfähigkeit
- Prozessorientierte Arbeitsweise
- Führungskompetenz
- Hervorragendes Deutsch und Englisch in Wort und Schrift
Sprachen
Deutsch
Muttersprache
Englisch
Fachkundig (C1)
C1
Zeitleiste
Manager Disposition & Assortment B2C, E-Commerce
Protecting People GmbH
09.2021 - 06.2026
Manager Merchandising & Brose Shops
Brose Group
04.2017 - 03.2021
Head of Department Merchandising
Jochen Schweizer GmbH
07.2013 - 03.2016
Product & Project Manager
10.2012 - 06.2013
Head of Product Management & Development
JAKO AG
12.2011 - 06.2012
Team Head / Category Product Manager Apparel
PUMA
10.2004 - 02.2011
Senior Product Manager Apparel
adidas
06.1997 - 09.2004
Product Manager
Polymax Group (Ningbo Silk Trend, Macau)
05.1995 - 04.1997
Dipl. Ing. - Bekleidungstechnik
FH-Sigmaringen-Albstadt
1991 - 1995