Traveling
Michaela Rudolf
Manager Marketing
Stockach
Summary
Experienced marketing/events manager with +10 years' leadership in sales/marketing and deep regional understanding of Life Sciences/Biotech and molecular diagnostics. Adept at program planning/execution, and with positive, collaborative mindset to bring down barriers for goals. Specialized in digital marketing, including website development, SEO and analytics. Known for results-oriented approach, blending creativity with commercial skills. Strong communication specialist with focus on performance-oriented writing.
Overview
20
20
years of professional experience
4
4
Languages
Work History
Regional Marketing Manager EMEA
Azenta Life Sciences
1 2018 - 4 2023
- Developed and implemented regional marketing plans aligned with global company goals and local priorities to help achieve regional business objectives
- Conducted market research and analysis to identify needs and trends, implementing customer and competitor responses for campaigns
- Led and executed promotional activities and digital campaigns for assigned portfolio (multiomics & synthesis solutions, sample storage services, consumables & instruments), and navigated customer acquisition funnels within paid marketing domains to ensure efficacy of initiatives.
- Analyzed campaign KPIs and regional marketing performance for regular reports to business stakeholders.
- Collaborated with EMEA commercial teams, regional industry associations and KOLs to foster collaboration, build strong relationships and increase business.
- Responsible for EMEA events: planed and executed 15 regional marketing events (on-site & virtual), such as seminars, User Group meetings, webinars, and conferences, to foster engagement, promote product awareness and generate leads.
- Collaborated with global marketing to develop sales tools and educational resources, and conducted trainings to help support sales of Azenta products & services in EMEA-region.
Marketing Manager
GENEWIZ Germany GmbH (Part Of Azenta Life Sciences
7 2021 - 5 2022
- Was part of global brand launch team, driving comprehensive market introduction of Azenta Life Sciences through multichannel strategies (social media, online, and third-party marketing).
- Responsible for all email communication related to brand launch, including planning and copywriting.
- Partnered with external agencies for specialized projects, ensuring seamless integration of their work into overall marketing plans.
- Executed 4 regional and supported 2 global go-to-market campaigns through marketing automation.
Marketing Manager
GENEWIZ Germany GmbH
6 2020 - 6 2021
- Part of the global marketing organization spearheaded digital transformation of campaigns and events.
- Developed and implemented 3 digital campaigns to enhance interaction with target audiences through email marketing, internet, social media, as well as 3 virtual events, 5 webinars, and 7 videos.
- Was responsible to improve email subscriptions for EMEA region and achieved an increase of 61% in one year.
Marketing Manager
GENEWIZ Germany GmbH
01.2018 - 05.2020
- Introduced GENEWIZ to European market, led and implemented strategic marketing to increase brand awareness, market share and help achieve business objectives in EMEA-region.
- Wrote and distributed 4 press releases to increase brand visibility.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies to drive sales growth.
- Managed EMEA-budget, allocating funds strategically towards high-impact initiatives that supported overall business goals.
- Supervised creation of over 35 multilingual marketing materials and successfully developed European corporate website, e-commerce capabilities and social media channels.
- Led European marketing team in UK and Germany, and streamlined marketing processes for more efficient project management and resource allocation.
- Implemented governance and educated global marketing and EMEA sales on local regulatory and compliance requirements (GDPR).
Senior Medical Writer
coliquio GmbH
9 2016 - 1 2018
- Led content marketing strategies for 8 pharmaceutical companies in oncology, cardiology, diabetes, and dermatology.
- Collaborated in agile, cross-functional teams to create and continuously optimize medical content for online marketing.
- Optimized email campaigns to increase open and click-through rates by 33%.
- Edited and proofread technical documents for accuracy and consistency.
Senior Online Communication Manager
coliquio GmbH
01.2016 - 08.2016
- Drove online content marketing campaigns for pharma customers to drive traffic to coliquio online platform to help enhance awareness and engagement with pharma content.
- Managed all aspects of customer content marketing projects to ensure timely and budget-compliant achievement of defined campaign goals.
- Created monthly project reports and quarterly presentations for 6 pharma customers, monitoring project KPIs, and implementing control measures to improve campaign performance.
- Led team of 5 communication specialists, fostering collaborative work environment focused on efficacy and continuous improvement.
Senior Account Manager, Co-Founder
RUDOLF Werbeagentur
05.2005 - 12.2015
- Co-heading full-service communication and design agency with diverse customer base ranging from startups to global corporations (focused on B-2-B).
- Specialized in building strong brands and increasing their visibility through branding, messaging, content marketing strategies, and public relations.
- Liaised with customer marketing and sales teams to develop targeted campaigns.
Brand, Marketing & Communications Manager
GATC Biotech AG
10.2010 - 10.2015
- As external consultant, in charge for corporate marketing, including PR and website development; continuously maintained and improved company's reputation and positive image in markets served.
- Developed successful go-to-market strategies and campaigns, and optimized website content for improved search engine rankings and increased web traffic.
- Successfully led re-branding efforts.
- Supervised GATC marketing team, optimized marketing processes, and oversaw creation of creative materials and collateral.
Account Manager
Werbeagentur wildwechsel GbR
10.2003 - 03.2005
Account Manager
Werbeagentur GRUPPE DREI GmbH
01.2002 - 09.2003
- Managed key accounts in SME segment, negotiated prices, terms of sales and service agreements.
- Led implementation of customer marketing strategies including budget responsibility.
- Led team of 15 communication specialists, and improved overall team productivity by implementing best practices in organization and time management.
Pharmaceutical Sales Representative
Novartis Pharma GmbH
04.2000 - 12.2001
- Conducted field visits and showcased product features to doctors in cardiology, diabetes & orthopedics, and discussed technical details to overcome objections and lock in sales.
- Analyzed and reported market and competition dynamics to enhance company market share and successfully achieve sales targets.
- Facilitated successful negotiations for contracts (e.g. in clinics), securing favorable terms that contributed to sustained business growth.
Education
Master of Science - Microbiology
Eberhard-Karls Universität
Tübingen, Germany 04.2001 -
Skills
Additional Experience
04/2023 – 04/2024
Caring duties for elderly mother
Experience and skill set acquired or even improved:
- Managing a budget
- Time Management, organizing and prioritizing.
- Problem solving
- Showing empathy and patience while excersising ability to motivate, engage and influence others.
Summary
Experienced marketing/events manager with +10 years' leadership in sales/marketing roles and deep regional understanding of Life Sciences/Biotech and molecular diagnostics. Adept at program planning/execution, and with a positive, collaborative mindset to bring down barriers for goals. Specialized in digital marketing, including website development, SEO, campaign execution, and analytics. Known for my results-oriented approach, blending creativity with commercial skills. Strong communication specialist with focus on performance-oriented writing.
Interests
Film, arts & culture
Sciences
Yoga, hiking & mountain biking
Friends & family
Timeline
Marketing Manager
GENEWIZ Germany GmbH
01.2018 - 05.2020
Senior Online Communication Manager
coliquio GmbH
01.2016 - 08.2016
Brand, Marketing & Communications Manager
GATC Biotech AG
10.2010 - 10.2015
Senior Account Manager, Co-Founder
RUDOLF Werbeagentur
05.2005 - 12.2015
Account Manager
Werbeagentur wildwechsel GbR
10.2003 - 03.2005
Account Manager
Werbeagentur GRUPPE DREI GmbH
01.2002 - 09.2003
Master of Science - Microbiology
Eberhard-Karls Universität
04.2001 -
Pharmaceutical Sales Representative
Novartis Pharma GmbH
04.2000 - 12.2001
Regional Marketing Manager EMEA
Azenta Life Sciences
1 2018 - 4 2023
Marketing Manager
GENEWIZ Germany GmbH (Part Of Azenta Life Sciences
7 2021 - 5 2022
Marketing Manager
GENEWIZ Germany GmbH
6 2020 - 6 2021
Senior Medical Writer
coliquio GmbH
9 2016 - 1 2018
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