Michaela Shahbazi
Senior Marketing Manager
Wiesbaden,HE
Summary
Entrepreneurial and results-driven marketing professional with over 10 years of experience, specializing in B2B marketing, link building, PR, and brand strategy, skilled at navigating market changes and successfully launching and building new products and strategies from scratch.
Overview
14
14
years of professional experience
4
4
Languages
Work History
Head of Outbound Marketing
Yalwa GmbH
02.2021 - Current
- Launched a new digital brand - online app and developed marketing strategy from scratch, defining brand positioning, user acquisition, and retention strategies.
- Built and executed the entire paid media strategy, setting up and optimizing Google, Meta, and social media ads to drive user growth.
- Established the app's pricing model and sales monitoring system, directly influencing revenue growth and monetization strategies.
- Created and managed the app’s presence on Google Play & App Store, optimizing visibility to increase downloads.
- Developed a complete content strategy, producing blog articles, website copy, and marketing materials to drive engagement.
- Launched influencer marketing and PR campaigns, securing partnerships and media coverage to enhance brand awareness.
- Implemented a scalable link-building and SEO strategy, improving search rankings and organic user acquisition.
Head of Digital Marketing
MiSha
09.2019 - 01.2021
- Managed digital marketing for various B2B and B2C clients across industries including beauty, automotive, services, and events, tailoring strategies to drive growth.
- Boosted lead conversions by 20% by crafting high-impact copywriting for websites, landing pages, direct emails, social media, blogs, and brochures.
- Designed and produced over 300 corporate videos, animations, infographics, and newsletters, enhancing brand engagement and communication.
Head of Marketing and Public Relations
Kia Motors Slovakia Foundation
08.2017 - 06.2019
- Tripled social media and website engagement by developing a strategic content roadmap, implementing targeted PR initiatives, and driving brand innovation.
- Expanded brand awareness through the creation and execution of high-impact digital and print campaigns.
- Increased fundraising revenue by 15% by organizing and managing national and local events.
- Led the successful execution of a €1 million mobility project, delivering full-scale ATL and BTL marketing campaigns.
- Reduced costs by 25% through strategic budgeting, cost optimization, and competitive vendor bidding.
Head of Marketing Europe and APAC Region
Fleming. Events
01.2015 - 07.2017
- Led a global team of 30+ marketing professionals across APAC, Europe, and the USA, driving strategic execution and collaboration.
- Doubled the internal leads database through targeted email marketing, high-performing social media ads, and SEO-optimized websites and landing pages.
- Achieved over 50% open rates and 30% click-through rates by crafting compelling copy and content strategies rooted in storytelling, factual insights, and educational approaches.
- Provided in-depth marketing analysis and market insights for C-level executives in Finance, Pharmaceuticals, Oil & Gas, and Security & Counter-Terrorism sectors.
Marketing Manager
Fleming. Events
03.2014 - 01.2015
- Expanded B2B brand visibility and industry presence by establishing strategic partnerships with media outlets, trade associations, and key endorsers.
- Recognized as Best Group Marketing Manager in 2014 for achieving a 70% lead conversion rate per campaign.
Marketing Assistant
Fleming. Events
12.2012 - 03.2014
- Designed and executed over 1,000 email campaigns, newsletters, and A/B tests, optimizing performance and engagement.
- Managed a database of 300,000 business leads and vendors, ensuring data accuracy and segmentation for targeted campaigns.
Assistant F&B Manager
Marriott
05.2011 - 05.2012
- Developed a testing and evaluation system for F&B employees to enhance performance and service quality.
- Boosted guest satisfaction by analyzing restaurant sales activities and identifying areas for improvement.
Education
Master of Arts - Mass Communication & Media Studies
University of Presov
Presov, Slovakia 04.2001 -
Skills
Link Building
Public Relations (PR)
Media Relationship Management
B2B Marketing
Content Strategy
Lead Generation
Email Marketing & Automation
Campaign Management
Brand Strategy & Positioning
Influencer Management
Timeline
Head of Outbound Marketing
Yalwa GmbH
02.2021 - Current
Head of Digital Marketing
MiSha
09.2019 - 01.2021
Head of Marketing and Public Relations
Kia Motors Slovakia Foundation
08.2017 - 06.2019
Head of Marketing Europe and APAC Region
Fleming. Events
01.2015 - 07.2017
Marketing Manager
Fleming. Events
03.2014 - 01.2015
Marketing Assistant
Fleming. Events
12.2012 - 03.2014
Assistant F&B Manager
Marriott
05.2011 - 05.2012
Master of Arts - Mass Communication & Media Studies
University of Presov
04.2001 -