Mikhail Matyushkov

Responsibilities related to Omnichannel mindset project:

• Developed omnichannel playbook and facilitator guidelines, outlining best practices and strategies for seamless customer experiences across channels.
• Ensured alignment with omnichannel definition and maintained consistency in messaging.
• Reviewed and improved content quality in briefing for omnichannel communication plan.
• Monitored and tracked key metrics related to omnichannel mindset development.
• Oversaw measurements and follow-up activities for digital readiness and usage.
• Actively participated in executing our comprehensive communication plan.
• Ensured high-quality content in briefing for external commercial plan

Responsibilities related to Happy Customer Performance:

• Collaborated on creating visually appealing presentations featuring satisfied customers.
• Conducted follow-ups and conducted in-depth analyses of customer satisfaction trends.
• Designed visualizations and provided training for new modules related to customer happiness.

• Adapted IKEA Ingka triggered (Pull) communications package for Russian market, including revising texts, visuals, and links in email layouts.
• Proofread all Push campaigns for IKEA FAMILY club in Russia.

• Created compelling 1:1 communication to drive engagement, participation, and activation within the loyalty club IKEA Family in Russia.
• Curated relevant content for marketing communication aligned with the commercial calendar and strategic priorities.
• Strategically planned and implemented targeted communications using various customer segmentation models.
• Collaborated across teams to ensure aligned and integrated campaign implementation and performance follow-up.

• IKEA Brand Positioning and Store Traffic Increase:Developed content for national external communications across Out of Home, Print, Radio, and Digital channels.
  Managed the full pipeline of communication content creation, including briefing creative and media agencies, evaluating, editing, adjusting, and finalizing materials.
  Ensured creative execution aligned with IKEA Brand values and visual identity guidelines.
  
• Contributed to the development of IKEA’s integrated Marketing and communication strategy based on country marketing plans and consumer insights.
• Planned, implemented, and followed up on various Marketing campaigns, considering available resources and collaborating with internal and external stakeholders.
• Responsible for budget management, forecasting, goal setting, and return on investment.
• Ensured compliance with financial and legal requirements.