Successfully reintegrated the Travel Retail APAC business into the EMEA structure, ensuring seamless transition and alignment with global commercial strategy.
Lead and manage key partnerships across Central Europe and EMEA Travel Retail, including store openings and long-term relationship development.
Directly manage and further develop key accounts, including the design, rollout, and optimization of Shop-in-Shop (SIS) concepts to maximize brand visibility and sales performance.
Manage and develop a multinational team, driving performance, professional growth, and succession planning.
Define and implement the strategic development and reshaping of the Central European market, enhancing market penetration and profitability.
Drive business growth through cross-functional collaboration with marketing, operations, and finance teams to ensure execution of brand and commercial objectives.
Represent the business in Top-to-Top and senior management meetings with strategic partners, driving joint business planning and long-term growth initiatives.
Ensure compliance with corporate governance and brand standards, maintaining premium positioning across all POS.
Acount Executive Germany, Austria, Switzerland
Canada Goose
04.2023 - 03.2024
Led the complete market reset in Germany, Austria, and Switzerland (DACH), redefining the commercial strategy and rebuilding the business from the ground up.
Successfully re-established and expanded key partnerships, creating a sustainable wholesale and retail network in the region.
Rebuilt trust in the brand with partners and consumers, driving a full repositioning and strengthening long-term brand equity.
Implemented a new go-to-market approach, including optimized distribution and in-store presence across premium retail partners.
Negotiated and secured strategic agreements with top-tier accounts, ensuring sustainable growth and improved market penetration.
Developed localized marketing and retail initiatives tailored to the DACH region, reinforcing the premium positioning and visibility of the brand.
Sales Executive Casual Central Europe
Peak Performance, München
06.2021 - 03.2023
Key-Account Manager GAS / Tiger of Sweden
Select Studio, München
08.2016 - 06.2017
Sales & Key-Account Manager Key Accounts Germany
Closed GmbH, München
09.2013 - 07.2016
Sales Manager
Komet & Helden, München
02.2012 - 08.2013
Brands: Adriano Goldschmied, Blauer, Diemme
Area: South Germany & Austria
Education
Dual Course of Study / Textile Business Economist -
LDT-Nagold / Komet Und Helden
01.2012
Skills
Effective negotiation skills
Strong interpersonal skills
Strong analytical skills
Sales performance reporting
Sales lead development
Cultivating strong partnerships
Goal-oriented planning
Sales territory optimization
Interests
Family, Cooking, Golf & Outdoors
Timeline
Sales Manager Central Europe & Travel Retail EMEA
Canada Goose
04.2024 - Current
Acount Executive Germany, Austria, Switzerland
Canada Goose
04.2023 - 03.2024
Sales Executive Casual Central Europe
Peak Performance, München
06.2021 - 03.2023
Key-Account Manager GAS / Tiger of Sweden
Select Studio, München
08.2016 - 06.2017
Sales & Key-Account Manager Key Accounts Germany
Closed GmbH, München
09.2013 - 07.2016
Sales Manager
Komet & Helden, München
02.2012 - 08.2013
Dual Course of Study / Textile Business Economist -
Software Release Manager at Major Incident Communication & Release Management, SIXT SESoftware Release Manager at Major Incident Communication & Release Management, SIXT SE