MIRIAN FERNANDEZ
Haringey
Summary
Creative and results-driven Marketing Specialist with over 2 years of experience in developing and executing marketing strategies. Skilled in email marketing, content creation and social media management with a proven ability to boost brand visibility and audience engagement. Experienced in market research, SEO/SEM, leveraging digital marketing techniques. Proven track record of producing high-quality content. A proactive an collaborative team player with strong communication and analytic skills, eager to contribute to innovative projects.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Digital Marketing Assistant
Jobago
10.2024 - Current
- Led social media engagement and B2B campaigns to boost brand awareness
- Managed the blog with SEO-optimised content, driving organic traffic
- Oversaw website updates, creating landing pages for key offerings
- Produced videos to explain services and highlight success stories
- Built a strong digital presence, driving growth through creativity and strategy
Digital Marketing Freelance
Fiverr
10.2023 - Current
- Managed email campaigns with a 31% open rate and 4.6% click-through rate
- Developed social media strategies that increased engagement by 10%
- Conducted research on buyer personas, customer journeys, competitor analysis and SWOT
- Created content strategies and calendars to enhance brand visibility
Marketing Assistant
Ultra Education CIC
09.2024 - 12.2024
- Directed marketing activities, including social media strategy, to boost engagement and brand awareness
- Developed tailored email campaigns and produced video content to drive audience interaction
- Implemented content strategies and optimised SEO to enhance visibility and website traffic
Marketing and Sales assistant
Odyssian Sales
11.2020 - 05.2024
- Assisted in presenting client portfolios, services, and products
- Maintained strong B2C and B2B client relationships, including CRM and email management
- Promoted to leadership and campaign management roles
- Researched clients and audiences to produce marketing, fundraising, and event materials
Social Media Freelance
04.2020 - 12.2020
- Managed multiple social media accounts, focusing on content creation, SEO strategy, scheduling, and campaign development
- Achieved a 6% increase in followers, 15% boost in engagement, and over 3% rise in conversion rates
- Enhanced content strategies through research and delivered reports on brand awareness, competitors and industry trends
Events Assistant
Host Staffing
12.2017 - 04.2020
- Provided administration support and assistance on all assigned tasks
- Liaised and assisted with customer requirements and queries, managed branded items
- Coordinated customer requests and complied with all health and safety policies
Online Journalist
El Iberico newspaper
09.2016 - 07.2017
- Conducted research, wrote and pitched stories, and conducted interviews
- Translated articles from international editions and enhanced audience engagement through breaking news updates, articles, and social media management
Restaurant Supervisor
Gordon Ramsay Group and Yo Sushi
10.2013 - 09.2016
- Developed managerial and communication skills to inspire staff contributions and ensure exceptional experiences
- Ensured compliance and maintained a positive work environment, with a focus on business administration and inventory management
TV and Web Journalist
Television of Galicia
09.2012 - 09.2013
- Conducted research, wrote and pitched stories, and conducted interviews
- Translated articles from international editions and enhanced audience engagement through breaking news updates, articles, and social media management
Education
Digital Marketing Skills Apprenticeship -
The Light Bulb
London07.2023
BA Hons - Advertising and Digital Marketing
University of Greenwich
London06.2020
BA Hons - Journalism
University of Santiago De Compostela
Santiago, Spain06.2013
Skills
- Digital Marketing
- Content Creation
- Social Media Management
- Email Marketing
- Analytics and SEO/SEM
- Market Research
- Strategic Planning
Certification
- Digital Marketing Institute certified
- Google Digital Garage certified
- HubSpot Academy certified
Personal Information
Title: MARKETING ASSISTANT
Campaigns
- Social Media Strategies, Developed tailored strategies to help clients enhance competitive advantage, boost brand awareness, engage users and improve overall engagement.
- Email Marketing Campaign, Created email marketing campaigns aimed at building brand awareness, increasing trust and loyalty, drive traffic and boosting sales.
- Marketing Research and Targeting, Conducted market research and created buyer personas to shape strategies, leveraging SWOT analysis and empathy mapping to drive customer acquisition, conversions, and brand loyalty.
Timeline
Digital Marketing Assistant
Jobago
10.2024 - Current
Marketing Assistant
Ultra Education CIC
09.2024 - 12.2024
Digital Marketing Freelance
Fiverr
10.2023 - Current
Marketing and Sales assistant
Odyssian Sales
11.2020 - 05.2024
Social Media Freelance
04.2020 - 12.2020
Events Assistant
Host Staffing
12.2017 - 04.2020
Online Journalist
El Iberico newspaper
09.2016 - 07.2017
Restaurant Supervisor
Gordon Ramsay Group and Yo Sushi
10.2013 - 09.2016
TV and Web Journalist
Television of Galicia
09.2012 - 09.2013
- Digital Marketing Institute certified
- Google Digital Garage certified
- HubSpot Academy certified
Digital Marketing Skills Apprenticeship -
The Light Bulb
BA Hons - Advertising and Digital Marketing
University of Greenwich
BA Hons - Journalism
University of Santiago De Compostela
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