Moritz Reischel

• Managed 85% of key accounts with team of 6 delivering 90% of overall business revenue.
• Developed & executed 6 digital product campaigns & +10 events (Ø volume of 300k - 1 Mio €) leading to increased traffic and retention (e.g.: Spotify; Amazon).
• Independently lead marketing strategy resulting in increased company exposure and collaborations with top tier brands.
• Lead research to explore opportunities and derive actionable plans.
• Co-created 10+ customer centric digital strategies for top tier clients to increase revenue and connect with customers.

Reference: M. Bonse (GM)

• Defined & executed core brand strategy and marketing plan in fast paced environment to grow customer base and increase retention via B2C & B2B channels and product development.
• lead comms team of 7 to execute +40 content pieces resulting in +6% brand awareness and +15% consideration.
• Proactively collaborated with sales, performance and product team to grow brand partner income by 18%.
• Generated +300k registered user base with an activity rate of up to 70%.
• Innovatively used core data and latest digital technologies to create customer centric content and beat the competition.
• Handling of 3 Mio. € budget reporting to CCO & CEO.

Reference: T. Friedrich (CCO); P. Reth (CEO)

• Key accounted 15+ brand partners for 6 major festivals, generating 60% of overall business revenue.
• Lead and developed overall brand partnerships strategies and programs do drive deliver on set KPI´s.
• Independently generated more than 30 leads enabling company to exceed annual revenue goals.
• Executed large scale ROI analytics to improve performance.
• Lead a team of up to 12 direct reports and managed +15 Mio. € annual budget reporting to GM and CEO.
• Co-owned marketing P&L, forecasting & budget allocation

Reference: M. Hegner (CEO)

• Project and campaign management consultation for Red Bull.

• Key accounted client Google Germany, generating 90% of revenue of marketing unit.
• Executed launch of „Pixel Phone“ digital campaign(s) via various formats (+ 1 Mio.Views on YT), 3 day launch event (10k visitors) and nation wide ooh campaign.
• Managed 15 external and all internal stakeholders including digital agencies, creators and brand partners.
• Initiated 10 collaborations to unlock new audiences resulting in increased brand exposure and consideration (+12%).
• Leading project teams of up to 12 individuals.
• Reported to GM and Director

Reference: C. Stricker (CEO); U. Freytag (GM)

• Tasked to grow the visibility and create long term strategy of the company's culture marketing program(s).
• Independently developed (digital) strategy to lift market share targets significantly by 22%.
• Achieved to Increase brand relevance and product awareness by ⌀ 10-15%.
• Created formats resulting in Ø450.000 visits per month on digital/owned platforms
• Executed +20 nation wide events incl. digital campaigns and achieved min. of 20% increase in sales at events.
• Leadership of 6 team-members reporting to CMO.

Reference: D. Erben (Head of Culture)