Moritz Seifert
Berlin
Summary
Experienced Growth Marketing Specialist with a proven track record of driving significant business expansion within the e-commerce sector, spanning D2C and B2B markets. Adept at leveraging diverse platforms and strategies to amplify brand visibility and boost revenue. Expertise in paid acquisition, content creation, email marketing, and organic tactics, all aimed at engaging audiences and generating sustainable growth. A results-oriented professional dedicated to optimizing marketing efforts and delivering impactful outcomes.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Performance Marketing Manager
Brandhouse Berlin
Berlin
01.2024 - Current
- Achieved substantial growth in Average Order Value (AOV), elevating it from 65 to 100 euro through strategic initiatives and pricing optimization.
- Spearheaded impactful A/B testing strategies for Conversion Rate Optimization (CRO) on Shopify platform, resulting in enhanced user experience and increased sales conversion.
- Implemented effective email marketing strategies, resulting in a remarkable 25% increase in revenue from email campaigns.
- Orchestrated influencer lead and graphic design lead teams to curate compelling ad content, driving brand visibility and engagement.
- Conducted weekly and monthly performance marketing reviews, leveraging data insights to refine strategies and optimize campaign performance for sustained growth.
Growth Marketing Specialist
BEACN
Calgary, AB
01.2021 - Current
- Led and successfully executed multiple sales campaigns, driving over six-figures in revenue and showcasing exceptional campaign management skills.
- Orchestrated and optimized email flows and campaigns through Klaviyo, contributing to a remarkable 20% of monthly revenue and enhancing customer engagement.
- Implemented a high-impact referral program, delivering a notable 15% increase in monthly revenue while showcasing innovative marketing strategy implementation.
- Strategically harnessed TikTok as a traffic source, elevating Shopify sessions from 1200 to an impressive 4,000, thereby significantly expanding online presence and customer engagement.
- Spearheaded the implementation of cutting-edge ad creatives on Meta, resulting in a remarkable 2.7x increase in Return on Ad Spend (ROAS),demonstrating keen analytical and creative prowess.
Marketing Manager
Outway Socks
Victoria, British Columbia
02.2022 - 12.2022
- Directed efficient management of monthly ad spending exceeding six figures, showcasing keen financial insight and practical results orientation.
- Led a comprehensive media buying strategy across Facebook and TikTok, carefully structuring campaigns for optimal Return on Ad Spend (ROAS).
- Executed seamless creative strategy through close collaboration with designers and video editors, yielding compelling ad content on Facebook, Instagram, and TikTok.
- Enhanced the affiliate program through strategic influencer collaboration, fostering partnerships that drove steady growth and broader market reach.
- Generated insightful performance reports, offering valuable insights into campaign effectiveness, customer engagement, and emerging trends.
- Amplified brand awareness and lead generation via effective management of diverse marketing initiatives.
Produced impactful copy while maintaining brand integrity and legal compliance, striking the right balance between creativity and rules. - Played a pivotal role in shaping creative strategy for successful Black Friday and Boxing Day campaigns, driving impressive revenue growth.
Marketing Coordinator
Bothar Inc
Calgary , Alberta
05.2020 - 03.2022
- Created captivating marketing content using videos and compelling material, resulting in winning multiple major long term projects for RFP team.
- Developed effective campaigns for B2B audiences, boosting brand visibility through social, print, and email strategies.
- Crafted engaging content, enhancing the brand's online presence on platforms like Facebook and LinkedIn.
- Improved online visibility by refining webpage content, keywords, and branding for better search results.
Enhanced customer engagement with targeted social media approaches. - Analyzed and reported outcomes of social media and online marketing efforts.
- Set clear goals for customer loyalty, brand recognition, and web traffic.
- Successfully planned and executed marketing events.
Education
Bachelor of Arts - Consumer Psychology
University of Victoria
Victoria04.2020
Skills
- Shopify
- Klaviyo
- Triple Whale
- Amazon FBA
- Creative Strategy
- Copy Writing
- Media Buying
- Google Analytics
- Content Curation
- Lead Generation Campaigns
- Campaign Management
- Video Content Production
- Email Marketing
Certification
Adobe CC
Google Analytics
Timeline
Performance Marketing Manager
Brandhouse Berlin
01.2024 - Current
Marketing Manager
Outway Socks
02.2022 - 12.2022
Growth Marketing Specialist
BEACN
01.2021 - Current
Marketing Coordinator
Bothar Inc
05.2020 - 03.2022
Bachelor of Arts - Consumer Psychology
University of Victoria