Moyu Li

Customer Engagement & Project Support:

• Handled customer inquiries across multiple channels, delivering prompt and accurate resolutions to issues while ensuring a positive customer experience.

• Assisted in project management by conducting research, developing detailed project plans and timelines, and supporting problem-solving and risk mitigation efforts.

• Collaborated with the marketing team to develop creative social media content strategies, crafting engaging posts tailored for platforms like Instagram to enhance brand visibility and audience engagement.

• Wrote and distributed user newsletters to keep users informed about campaign updates, brand collaborations, and platform features, helping to maintain user engagement and brand loyalty.

• Contributed in managing influencer campaigns for brands such as Zara, Boohoo, Anthropologie, and Mango, including identifying influencers, coordinating collaborations, and ensuring brand alignment.

• Supported campaign execution by creating visual content using tools such as Canva and Adobe, contributing to graphic design and content creation.

Data Analysis & Campaign Performance:

• Analyzed influencer campaign performance by tracking engagement metrics, audience reach, and conversion rates to measure overall campaign effectiveness.

• Conducted post-campaign analysis to evaluate sales impact, presenting insights to improve future marketing strategies and optimize influencer partnerships.

• Provided client-specific performance reports, identifying key trends and actionable insights to help improve client outcomes and drive sales growth.

• Delivered an exceptional customer experience by building genuine connections, understanding individual customer needs, and recommending personalized product solutions.

• Acted as a brand ambassador, educating customers on the technical features and benefits of Lululemon products to inspire confidence in their purchases.

• Collaborated with the store team to drive community engagement by planning events and initiatives, promoting Lululemon’s brand values of wellness and mindful living.

• Developed strong product knowledge and continuously updated expertise to stay current on new releases, product innovations, and brand messaging.

Restaurant Operations & Guest Experience:

• Supported the Food & Beverage (F&B) department by maintaining the organization of service areas and ensuring a seamless guest experience in a luxury dining environment.

• Assisted in food and beverage preparation, presentation, and service, ensuring all standards were met to align with company requirements.

Michelin Star Inspection Preperation:

• Contributed to the successful achievement of the restaurant’s Michelin One Star by assisting with preparations for the visit of the secret Michelin inspector.

• Administrative Support:

• Edited and translated various F&B documents, including menus, service guidelines, and internal reports, ensuring all materials met brand standards.

• Assisted with design work for the F&B department office, creating visually appealing menus and internal materials using graphic tools to improve communication and branding.