Mufutau Muyiwa
Pforzheim
Summary
Experienced professional in digital marketing specializing in developing and implementing impactful strategies to drive traffic, increase brand awareness, generate leads, and boost conversion rates. Deep understanding of campaign evaluation and optimization to consistently achieve business objectives. Expertise in copywriting and storytelling to create SEO content and craft compelling, persuasive, and engaging marketing materials that resonate with customers and enable successful sales outcomes.
Overview
6
6
years of professional experience
Work History
Digital Marketing Manager
Bruker BioSpin
08.2024 - Current
- Managed annual marketing budget by detailing cost, resources, campaign actions and timeline
- Increased awareness and lead generation by 50% within six months through targeted marketing campaigns
- Launched marketing campaigns in key markets (pharmaceuticals, industrial, academia and education)
- Designed new product websites and market specific landing pages for product portfolio
- Created customer-facing marketing, sales enablement and event materials (brochures, flyers, newsletters, emails, roll-ups etc.)
- Evaluated marketing communication campaigns by tracking key performance indicators
- Crafted engaging posts for social media marketing to target different personas across key market segments
- Organized product video shoots and marketing photoshoots in collaboration with external agencies
Product Communications Manager
Ivoclar Vivadent Services & Support GmbH
08.2023 - 05.2024
- Managed a portfolio of core and supplementary products under the category of services and support
- Increased social media engagement by 50% within six months through targeted campaigns and storytelling
- Created new product hero pages and market specific landing pages for dental milling machines
- Created engaging customer-facing marketing, sales enablement and events collateral
- Copywriting for video marketing scripts, brochures, newsletters, sell sheets, white papers, case studies, flyers and postcards
Communication Research Associate
University of Erfurt
08.2022 - 06.2023
- Delivered lectures on business and international communication as part of the MA Global Communication program.
- Managed internal and external communication with relevant stakeholders.
- Coordinated the admission procedure for 750 German and international applicants to the MA Global Communication program.
- Assisted in the development of new research proposals, resulting in increased funding opportunities and project growth potential.
- Monitored progress against project timelines, ensuring timely completion of deliverables while maintaining high-quality standards.
Content Marketing Specialist
UBE Europe Corporation
06.2019 - 07.2022
- Developed a comprehensive editorial calendar to streamline content creation and publication processes.
- Conducted keyword research to optimize copywriting for SEO purposes and improve organic search visibility.
- Authored long-form articles, blog posts, and whitepapers that showcased thought leadership in the industry.
- Coordinated the content collaboration with 50 NGOs, research institutions, brand owners and corporate organizations across relevant industries.
- Crafted SEO optimized content for product websites, and posts for the LinkedIn page.
- Conducted 2 monthly interviews with subject-matter experts for internal and external blog space.
Education
M.A. - Global Communication
University of Erfurt
Erfurt, Germany11.2020
M.A. - Media and Communication Science
Ilmenau University of Technology
Ilmenau, Germany05.2018
B.A. - Mass Communication
Olabisi Onabanjo University
Ogun State, Nigeria08.2011
Skills
- Marketing Strategy
- Campaign Planning
- Marketing Campaigns
- Digital Content Marketing
- Social Media Marketing
- Storytelling (writing)
- Research and Copywriting
- Competitor Analysis
- Stakeholder Communication
- Email Marketing
- Project Management
- Cross-Functional Collaboration
- Digital marketing
- Social media management
- Content marketing strategy
- Search engine optimization
LANGUAGE SKILLS
Other language(s)
English Language
LISTENING C2 READING C2 WRITING C2
SPOKEN PRODUCTION C2 SPOKEN INTERACTION C2
Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user
Timeline
Digital Marketing Manager
Bruker BioSpin
08.2024 - Current
Product Communications Manager
Ivoclar Vivadent Services & Support GmbH
08.2023 - 05.2024
Communication Research Associate
University of Erfurt
08.2022 - 06.2023
Content Marketing Specialist
UBE Europe Corporation
06.2019 - 07.2022
M.A. - Global Communication
University of Erfurt
M.A. - Media and Communication Science
Ilmenau University of Technology
B.A. - Mass Communication
Olabisi Onabanjo University
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