Figma
Muhammad Moez Salahuddin
Senior Product Designer
Berlin
Summary
Senior Product Designer with extensive experience in creating user-centered digital experiences. Skilled in Figma, usability testing, and leading design initiatives across industries. Proven ability to deliver impactful designs and mentor junior designers.
Overview
7
7
years of professional experience
Work History
Product Designer
HALA
06.2024 - Current
- Collaborated with stakeholders to improve the onboarding process.
- Conducted research to address challenges in POS acquiring features
- Establish a set of design principles that guide the development of the HALA Global design system
Senior Product Designer
Folio3
01.2021 - 06.2024
- Collaborated with clients to solve problems, managing requirements and crafting UI/UX deliverables from wireframes to FSDs.
- From empowering research at University of Plymouth to streamlining payments with MIS Pay, my designs drive impact across sectors, including Edtech powerhouses like Ingenious Portal and enterprise leaders like Agrierp
- To meet the tight January deadline for launching our ingenious portal MVP, we streamlined our lean UX process and successfully onboarded 150 counselors and 350 students for Q1.
- Empowered the Folio3 design team's leap from Sketch to Figma and Figjam, boosting processes and collaboration. Through immersive workshops (like this Figma design sprint!), I equipped product designers and managers with hands-on skills to unlock new creative possibilities.
- For Agrierp, an ERP-based product, we revolutionized scalability and accessibility with Sirius, our very own design system.
Product Designer
Bykea
02.2020 - 01.2021
- As a Bykea product designer, I co-designed Bykea Cash in 2019 to boost profitability by streamlining payments and user journeys. Through extensive user research and iterative design, Bykea Cash increased daily rides from 80,000 to 87,543, contributing to our goal of 1 lakh rides per day.
- Brought the iconic taximeter experience to Bykea Riders get that familiar look and feel, from dark tones to digital fonts, all within the Bykea app.
UI/UX Designer
Salsoft Technologies
01.2019 - 02.2020
- Across industries and cultures, I've had the privilege of working with Riyadh app, Baskin Robbins Dubai, and the Sheikh Zayed Grand Mosque
- Moderated Usability testing on Sheikh Zayed Grand Mosque which helps us to improve one of the main AI feature
- Flow diagrams, Wireframing, Mockup and Prototyping are the main responsibility
UI/UX Designer
Aciano Technologies
03.2018 - 01.2019
- Creating Mockups and Prototype
- Designing Banner and Social Media Marketing Post
- Designs the pitch deck and SOW
- Communicate with clients to understand their design goals and objectives
Education
Bachelor of Science - Computer Science
University of Karachi
Pakistan 04.2001 -
Skills
Design thinking
Design System
Product Design
Usability Testing
UI Design and Prototype
Software
Adobe XD
Miro and Fig Jam
Photoshop & Illustrator
Balsamiq
Keynote
Lucid Chart
Languages
English
Intermediate (B1)
Urdu
Bilingual or Proficient (C2)
German
Beginner (A1)
Accomplishments
- Above and Beyond Award in Dynamics Division Awards
- Runner up in Wireframe Warriors in TechWars 2023
- Gold Medal in University Competition 2019
Timeline
Product Designer
HALA
06.2024 - Current
Senior Product Designer
Folio3
01.2021 - 06.2024
Product Designer
Bykea
02.2020 - 01.2021
UI/UX Designer
Salsoft Technologies
01.2019 - 02.2020
UI/UX Designer
Aciano Technologies
03.2018 - 01.2019
Bachelor of Science - Computer Science
University of Karachi
04.2001 -
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