Murtaza Jabalpurwala
Dynamic Marketing Data Analyst & Cloud Data Engineer
Berlin
Summary
Dynamic, results-driven professional with a unique blend of entrepreneurial spirit, analytical expertise, and a strong commercial outlook. Skilled in leading multi-departmental initiatives, optimizing performance through KPI-driven insights, and enhancing business efficiency with cutting-edge technology. Experienced in end-to-end project lifecycle management and enterprise automation, with a focus on data-driven growth strategies. Demonstrated success in driving revenue-impacting initiatives, refining Ideal Customer Profiles (ICP), and establishing precise, data-backed targets to boost profitability. A collaborative mentor who fosters CRM and analytics best practices, ensuring seamless alignment of top-down objectives with bottom- up planning for unified growth and succes
Overview
14
14
years of professional experience
6
6
years of post-secondary education
Work History
MARKETING DATA ANALYST /CLOUD DATA ENGINEER
Goodlive GmbH
Berlin, Berlin
05.2023 - Current
- Marketing
- Independently built a BigQuery data warehouse using advanced SQL, integrating data from APIs, marketing platforms, Excel, and Google Sheets.
- Streamlined KPI updates through seamless data flow from diverse sources, resulting in improved data accuracy and reporting efficiency.
- Developed comprehensive dashboards in Data Studio with complex KPI formulations, integrating data from multiple sources.
- Customized dashboards for a wide range of stakeholders, including C-level executives, marketing managers, and technical teams, enhancing decision-making and strategic insights.
- Led the setup of Google Analytics 4 (GA4) and established correlations between GA4 and sales data, significantly enhancing insights and strategic decision-making. Improved tracking and analysis capabilities across marketing initiatives.
- Orchestrated the migration of marketing data within the data warehouse using Supermetrics, ensuring a smooth transition and maintaining data integrity. Resulted in a more robust and reliable data infrastructure.
- Implemented KPIs and visualizations to provide actionable insights, supporting data-driven decision-making and driving strategic actions across departments.
- Spearheaded the integration of APIs from ticket providers into BigQuery, leveraging Google Cloud Platform for ETL pipelines and utilizing advanced containerization techniques and cloud functions
This led to improved data integration and processing efficiency. - Designed and optimized major data pipelines using REST API, Webhooks, and GraphQL technologies, ensuring efficient data flow and processing Enhanced the performance and reliability of data operations.
- Managed end-to-end operations of the data warehouse, including data cleaning and automated table transfers for streamlined processing This contributed to a more efficient and reliable data management system
- Expertly applied cutting-edge techniques such as Docker and cloud functions to build and manage data pipelines, demonstrating continuous learning and adaptation to industry trends.
MARKETING DATA ANALYST
InnoGames GmbH
Hamburg
09.2022 - 02.2023
- Worked primarily to develop attribution models and manage SKAN 3.0 to evaluate the effectiveness of advertising campaigns on iOS mobile devices.
Created dashboards to regularly oversee SKAN data, campaign effectiveness, and CPI, LTV and ROAS. - Generated marketing reports for most important KPI's for business.
- Collaborated on a business case and had the responsibility of demonstrating to the company the effect of implementing in-game ad-monetization on marketing games, specifically how it would contribute to an increase in ROAS.
- My role involves ongoing monitoring and analysis of critical KPIs, such as user acquisition, retention rates, and revenue, across multiple marketing channels on various platforms.
BUSINESS DEVELOPMENT ANALYST
Expatrio
09.2020 - 09.2021
- Providing Blocked Accounts, Insurance Berlin, Worked primarily to develop attribution models and manage SKAN 3.0 to evaluate the effectiveness of advertising campaigns on iOS mobile devices
- Created dashboards to regularly oversee SKAN data, campaign effectiveness, and CPI, LTV and ROAS
- Generated marketing reports for most important KPI's for business
- Collaborated on a business case and had the responsibility of demonstrating to the company the effect of implementing in-game ad-monetization on marketing games, specifically how it would contribute to an increase in ROAS
- My role involves ongoing monitoring and analysis of critical KPIs, such as user acquisition, retention rates, and revenue, across multiple marketing channels on various platforms.
PRESIDENT
Noble Shoe Co
05.2016 - 10.2019
- Retail & E-commerce store Gujarat India, Contact : Mr
- Dominic (MD & Cofounder) - dominic@expatrio.com
- Identified high-profit regions and optimized market presence by targeting areas with higher organic traffic, set and evaluated marketing targets, used
- HubSpot for email marketing, and closely monitored performance through KPI dashboards.
HEAD OF BUSINESS OPERATIONS
Noble Shoe Co, Gujarat
04.2012 - 05.2016
- Retail & E-commerce store, Handled daily accounting activities, including processing invoices and payments, and entering data into the accounting system.
INTEREST BUSINESS CONSULTANT
Serpent Consulting Services Pvt. Ltd
06.2010 - 03.2012
- Odoo/OpenERP & Mobile App Development services Gujarat India, I was responsible for acquiring new customers and providing support for the optimal use of Odoo / ERP software, particularly in the field of mid-size retail businesses.
Education
Master of Science - Data Science
05.2021 - 02.2022
MBA - PROJECT MANAGEMENT
11.2019 - 04.2021
Bachelor of Science - Electronics And Communication
05.2006 - 04.2010
Skills
- Languages: Python, R, GIT, SQL
- Tools: Power BI, Streamlit, SKAN, Hubspot, Mailchimp, Big Query, GA4, Supermetrics, Looker Studio
- Cloud: GCP Cloud Functions, Docker, Cloud SQL, Cloud Clustering Connecting Rest API, Webhooks, GraphQL
- Creating ETL/ELT pipelines using cloud resources
- Technical Skills: Data Mining, EDA, Building Machine Learning models, Time
- Series modelling, Creating Attribution models
- Business: Solid Stakeholder Management, Marketing KPI's, Building Intercative Dashboards, Problem Solver, Achiever, Diligent, Fast Learner, Articulate Communicator, Strong Aanalytical Skills Strategic Thinker
Timeline
MARKETING DATA ANALYST /CLOUD DATA ENGINEER - Goodlive GmbH
05.2023 - Current
MARKETING DATA ANALYST - InnoGames GmbH
09.2022 - 02.2023
Strive School - Master of Science, Data Science
05.2021 - 02.2022
BUSINESS DEVELOPMENT ANALYST - Expatrio
09.2020 - 09.2021
Berlin School Of Business - MBA, PROJECT MANAGEMENT
11.2019 - 04.2021
PRESIDENT - Noble Shoe Co
05.2016 - 10.2019
HEAD OF BUSINESS OPERATIONS - Noble Shoe Co, Gujarat
04.2012 - 05.2016
INTEREST
BUSINESS CONSULTANT - Serpent Consulting Services Pvt. Ltd
06.2010 - 03.2012
Geetanjali Institute of TechnicalStudies - Bachelor of Science, Electronics And Communication
05.2006 - 04.2010
Work Preference
Work Type
Full TimeWork Location
RemoteHybridImportant To Me
Company CultureFlexible work hoursCareer advancementWork from home optionLanguages
English
Bilingual or Proficient (C2)
German
Elementary (A2)
Hindi
Bilingual or Proficient (C2)
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