Reading, Travelling, Mountaineering
Nadine Neubauer
Senior Product Marketing Manager
Summary
Results driven leader in marketing and sales with a deep understanding of EMEA markets, extensive experience in achieving revenue and product targets, enhancing customer relationships, and contributing organization's growth and profitability through effective sales planning and product marketing.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Product Marketing Lead, Integrity & Brand Safety, EMEA
Meta
05.2021 - Current
- Identified and executed on long-term business opportunity unlocking 100m+ revenue globally on business integrity use cases based on advertiser feedback and strategic assessment
- Established thought leadership within the industry through consistent content creation and sharing expertise at relevant events or conferences.
- Fostered strong relationships with key stakeholders throughout the organization to ensure seamless collaboration on marketing initiatives.
- Spearheaded successful crisis management efforts during critical incidents, safeguarding company reputation and minimizing negative impact on brand image.
Product Marketing Manager, Central Europe
Facebook
07.2018 - 04.2021
- Managed a high-performing team of product marketers that is seen as the growth driver within the EMEA region
- Leveraged market insights from Central Europe to develop a marketing and growth plan driving long-term growth with CE advertisers
- Delivered keynotes at industry events in Central Europe to raise awareness for new advertising products of Meta.
Brand Development Lead, Central Europe
Instagram
01.2016 - 06.2018
- Established strong relationships with key industry influencers, resulting in increased brand exposure.
- Led all cross-functional sales and marketing activities to drive IG business.
- Set up and executed the Instagram brand strategy on a regional level
- Increased Instagram's brand awareness through scaled marketing initiatives.
Client Partner, DACH
Facebook
07.2011 - 12.2015
- Delivered high-impact presentations to key decision-makers, demonstrating a deep understanding of clients'' business objectives and showcasing the company''s ability to meet those needs effectively.
- Improved customer satisfaction ratings with strong campaign guidance, prompt issue resolution and diligent followups.
- Became a thought leader within the FMCG and Retail industry in DACH.
- Mentored junior team members in effective sales techniques, fostering a high-performance culture within the organization.
Advertising Sales Lead
Gruner+Jahr
08.2008 - 06.2011
- Managed multiple high-value accounts simultaneously, ensuring all deadlines were met and quality standards upheld.
- Developed customized proposals for each client, highlighting how ELTERNs advertising solutions could address their unique challenges.
- Facilitated successful cross-functional collaborations between ELTERN's editorial and sales teams for the completion of key projects, fostering strong working relationships among team members.
Business Development Manager
Gruner+Jahr Electronic Media Sales
11.2006 - 07.2008
- Increased client base by identifying new business opportunities within Mobile Advertising and cultivating strong relationships with key decision makers.
- Facilitated regular communication with clients to ensure their needs were met, fostering long-lasting relationships built on trust and mutual respect.
- Established Mobile Advertising as a new sales channel and platform for Gruner+Jahr EMS.
Education
MBA - Media Management
Hamburg Media School
Hamburg, Germany 04.2001 - 04.2008
Bachelor of Science - Media Management
Institute For Journalism And Communication
Hanover, Germany 04.2001 - 04.2004
Diploma - Business Studies With Lingual Focus
University of Mannheim
Mannheim, GermanyHigh School Diploma -
Gottfried-Leibniz-Gymnasium
Chemnitz, Germany 04.2001 - 04.1999
Skills
Data-driven decision-making
Customer Segmentation
Marketing Analytics
Product marketing
Product positioning
Social Media Marketing
Webinar Hosting
Market Research Analysis
Channel Partner Management
Webinar Hosting
Websites
Certification
Young Women Leadership Program
Interests
Timeline
Young Women Leadership Program
07-2022
Product Marketing Lead, Integrity & Brand Safety, EMEA
Meta
05.2021 - Current
Product Marketing Manager, Central Europe
Facebook
07.2018 - 04.2021
Brand Development Lead, Central Europe
Instagram
01.2016 - 06.2018
Client Partner, DACH
Facebook
07.2011 - 12.2015
Advertising Sales Lead
Gruner+Jahr
08.2008 - 06.2011
Business Development Manager
Gruner+Jahr Electronic Media Sales
11.2006 - 07.2008
MBA - Media Management
Hamburg Media School
04.2001 - 04.2008
Bachelor of Science - Media Management
Institute For Journalism And Communication
04.2001 - 04.2004
High School Diploma -
Gottfried-Leibniz-Gymnasium
04.2001 - 04.1999
Diploma - Business Studies With Lingual Focus
University of Mannheim