Narges Fallah Bashogh Jalali

•Remodeled Playpod website which led to high retention rate of users and daily active players.

•User personas were created by conducting surveys so that we could improve our product line's relevancy ensuring all clients were satisfied.

•I was responsible for creating UX/UI designs of android apps, iOS and Android TV applications that contributed to a significant increase in downloads from google play store as well as user ratings.

•A number of usability tests were done alongside some UX studies that showed there were need for improvement resulting into decreased customer drop-offs observed.

•As a result oriented person myself I undertook efforts to enhance employees' experience which led to increased team productivity as well as satisfaction.

•Understanding of customer personas and behaviors that have led to great enhancement in user experience and reduction in support tickets.

•This involved monitoring customer behavior during the purchasing process, identifying pain points which led to reduced rates of abandonment from carts.

•Conducting usability tests that informed about design improvements hence there was a notable increase in conversion rate.

•I developed both detailed user stories and pivoted operations towards product-market fit by understanding customers' pain points.

•Data gathering methods for products were optimized to cut data entry time and guarantee accuracy of information keyed into the system.

•Additionally, I designed size guide to help our customers choose their perfect sizes resulting into less returns based on size issues thus improving customer satisfaction.

•Customer feedback analysis showed me some important issues of concern which targeted improvements were made upon primarily leading to increased level of user satisfaction derived from my service delivery approach.

•During this period, designing promotion strategies driven by data greatly boosted sales at key promotional periods of the year.