SAP
Natalia Malikova
Manager Range Architecture
Weisendorf,BY
Summary
Dynamic manager with strong analytical skills, adept at team building, leadership, and motivation, alongside exceptional customer relations and relationship-building expertise. Proficient in independent decision-making and judgment to drive company success. Dedicated to enhancing employee engagement and performance through training, monitoring, and morale-building.
Overview
11
11
years of professional experience
6
6
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Manager Range Architecture
adidas AG
4 2020 - Current
- Range Framework: Manage and serve as the key representative in determining the seasonal range guidance for Europe
- Distribution Roadmap Planning: Develop strategies for concept merchandising and allocation across channels and categories, including account, location, timings and recipient store segmentation for the successful seasonal sell-in.
- Omnichannel Process Enhancement: Horizontally analyze, justify, align, and enhance omnichannel processes between global and European clusters.
- Market Analysis and Collaboration: Analyze competitor price points and market share for optimization opportunities. Collaborate with Business Units, Clusters, Europe Consumer Insights, Global GPMT teams, and external partners like Edited for strategic insights.
Assortment Planning (STA)
adidas AG
08.2020 - 03.2021
- Range Creation Management: Develop the full FTW kids range in alignment with range guidance, target KPIs, the IBP process, and sales floor availability.
- Sales KPI Analysis and Forecasting: Provide forecasts and in-depth analysis to drive main sales KPIs for Own and Franchise Retail, focusing on stock turn, alignment with seasonal marketing plans, and previous season sell-out results.
- Stakeholder Collaboration: Collaborate with various stakeholders, including Retail Buying Team, Business Units, and E-commerce Buying Partners, to ensure alignment and synergy in range creation and execution.
- Presentation and Playbook Development: Prepare and present the full range on SMM (Sales and Marketing Meeting), along with the seasonal playbook for the buying and cluster teams, facilitating informed decision-making and strategic alignment.
Specialist DTC FO Merchandising
adidas AG
04.2018 - 03.2020
- Sales KPI Monitoring and Risk Management: Monitor main sales KPIs, reviewing risks and opportunities, including identifying dummies/samples inventory to contribute an additional 18m€ to Net Sales.
- Distribution Strategy Forecasting: Forecast and outline distribution strategy to address warehouse overstocks, incorporating promotional activities to free up space for new product flows.
- Project Leadership: Lead projects in collaboration with Marketing Operations to resolve cross-border product processes, enabling free product movement across Europe.
- Cross-Functional Collaboration: Collaborate cross-functionally with Warehouse, Inventory Control, and Finance teams to identify new processes for managing dummies/samples, ensuring long-term business health.
- Team Mentorship: Mentor 2 team members to support them in financial planning and strategy, fostering professional development and team effectiveness. Mentor for 2 team members to aid them with financial planning and startegy
Internship Inventory, Ranging and Deployment Europe
adidas AG
08.2017 - 04.2018
- Distribution Strategy Implementation: Implement deployment strategy across the European distribution centre network, ensuring efficient range utilization and effective communication with stakeholders through submission of reports.
Internship SCM
AREVA GmbH
09.2016 - 12.2016
Student Trainee Supply Chain Management
Siemens AG
10.2015 - 04.2016
Internship Business Administration
AREVA GmbH
09.2013 - 02.2014
Internship Customer Logistics and Planning
Robert Bosch GmbH
02.2013 - 07.2013
Education
M.A. Development Economics and International Studies - Chinese economics
FAU Erlangen-Nuremberg
Erlangen, Germany 09.2015 - 05.2017
Exchange Program - Chinese Language, HSK 3
Wuhan University
Wuhan, China 02.2017 - 05.2017
B.A. International Business - Supply Chain and Marketing
University for Technology and Economics
Dresden, Germany 09.2010 - 05.2014
Exchange Program - Supply Chain Management & SAP
RMIT University
Melbourne, Australia 02.2017 - 05.2017
Skills
Certification
07/2022, 09/2022, Project Management Professional, Project Management Institute
Additional Knowledge And Skills
Russian, Mother tongue, Englisch, C1, German, C1, Chinese, B1, Spanish, A2, MS Office, SAP/ERP3, MicroStrategy (HANA)
Additional Work Experience
- 09/2016, 12/2016, Internship SCM, AREVA GmbH, Erlangen, Germany
- 10/2015, 04/2016, Student Trainee Supply Chain Management, Siemens AG, Erlangen, Germany
- 09/2013, 02/2014, Internship Business Administration, AREVA GmbH, Oskarshamn, Sweden
- 02/2013, 07/2013, Internship Customer Logistics and Planning, Robert Bosch GmbH, Karlsruhe, Germany
Personal Information
- Place of Birth: Dushanbe, Tajikistan
- Date of Birth: 08/24/88
Affiliations
Project Management Institute
Software
Confluence
Interests
Learning Languages
Fitness & Mental Health
Economics
Sustainability
Travelling
Timeline
Assortment Planning (STA)
adidas AG
08.2020 - 03.2021
Specialist DTC FO Merchandising
adidas AG
04.2018 - 03.2020
Internship Inventory, Ranging and Deployment Europe
adidas AG
08.2017 - 04.2018
Exchange Program - Chinese Language, HSK 3
Wuhan University
02.2017 - 05.2017
Exchange Program - Supply Chain Management & SAP
RMIT University
02.2017 - 05.2017
Internship SCM
AREVA GmbH
09.2016 - 12.2016
Student Trainee Supply Chain Management
Siemens AG
10.2015 - 04.2016
M.A. Development Economics and International Studies - Chinese economics
FAU Erlangen-Nuremberg
09.2015 - 05.2017
Internship Business Administration
AREVA GmbH
09.2013 - 02.2014
Internship Customer Logistics and Planning
Robert Bosch GmbH
02.2013 - 07.2013
B.A. International Business - Supply Chain and Marketing
University for Technology and Economics
09.2010 - 05.2014
Manager Range Architecture
adidas AG
4 2020 - Current
Similar Profiles
Stacey Adriana Garrett LezcanoStacey Adriana Garrett Lezcano
Retail Marketing Senior Manager at adidas AGRetail Marketing Senior Manager at adidas AG
Sabine MajcenSabine Majcen
Senior Tech Project Manager at Adidas AGSenior Tech Project Manager at Adidas AG
DYLAN GROMNIAKDYLAN GROMNIAK
DIRECTOR GLOBAL BRAND COMMUNICATION at adidas AGDIRECTOR GLOBAL BRAND COMMUNICATION at adidas AG
SASI KIRAN BEJJAVARAPUSASI KIRAN BEJJAVARAPU
Senior Agile Expert at adidas AGSenior Agile Expert at adidas AG
Paul BenoitPaul Benoit
Range Manager at The Alamo Gun RangeRange Manager at The Alamo Gun Range